Personalization in the Retail Industry

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All the vital news, analysis, and commentary curated by our industry experts.

This reports provides an overview of Key retail personalization trends, Recommendations, Areas of application, Marketing strategy & Customer engagement

Scope

– Retailers leverage customer data to tap into personalization trend

– Demand for personalisation through sustainability is rising, retailers must embrace the change

– Retailers are redesigning strategies to increase basket value and frequency of purchases

– Retailers are offering DIY and personal stylists to improve the customer shopping experience

– Retailers approach customers through targeted and personalized marketing practices

– Retailers are investing in technology to provide a personalized shopping experience

– Rewards points benefits and free personalised delivery services attract customers to shop more

Reasons to Buy

– Personalization is about delivering a unique customized brand experience based on understanding the customer’s needs and is at the forefront of retailers’ focus to combat competition and drive growth.

– Over the last decade, consumer expectations regarding personalization have changed. More often shoppers are looking to retailers to provide not only a personalized service but also a tailor-made product to best appeal to them.

– Retailers, and indeed, brands must be quick to adjust their models to facilitate this trend. This shift in attitude represents an opportunity for retailers attaining valuable consumer data and customer loyalty.

– In line with this, retailers are extensively using this strategy to attract buyers and gain customer loyalty.

The North Face
Sony
Zappos.com
Moda Operandi
Gucci
Stitch Fix
N Brown group
Zodiac Inc.
Nike
Sainsbury’s
Nordstrom
H&M
Wayfair
Zara
Walmart
Jimmy Choo
L'Oreal
John Lewis
Rakuten
Sephora

Table of Contents

Table of Contents

Overview

Key retail personalization trends

Recommendation

Areas of application

Customer engagement

Marketing strategy

Technology

In store shopping

Loyalty Programs

Frequently asked questions

Personalization in the Retail Industry thematic reports
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