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Poland Confectionery – Market Assessment and Forecasts to 2024

The Polish confectionery sector was led by the chocolate category in both the value and volume terms in 2019. Moreover, the category is forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of confectionery in the country. Flexible packaging was the commonly used pack material in the country. Older consumers (aged 55+ years) accounted for the highest consumption of confectionery products in the country. Mars, Incorporated, Mondelez International, Inc, and Nestle SA are the leading players in the Polish confectionery sector.

This report on the confectionery sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton – folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Scope

– Both per capita consumption and per capita expenditure of confectionery was higher in Poland than the global and regional levels in 2019

– Per capita consumption of chocolate was highest compared to the other categories in Poland confectionery sector in 2019

– Hypermarkets & supermarkets is the leading distribution channel in the Polish confectionery sector

– Private labels are growing at a lower CAGR than brands in the polish confectionery sector

– Flexible packaging is the commonly used pack material in the Polish confectionery sector

– Older consumers accounted for the leading share in the consumption of confectionery in Poland.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.

– It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Lotte Co. Ltd.

Mars Incorporated

Nestle SA

Colian SA

Wawel Sa

Ferrero

Mondelez International Inc

Mars Incorporated

EUROVITA Spólka z o.o

August Storck Kg

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Value and volume share of Poland in the global and Eastern European markets

Growth analysis of Poland compared to other leading countries in the Eastern Europe market

PCC and PCE of Poland compared to global and Eastern Europe market

Part 2: Sector Deep Dive

Poland confectionery sector snapshot

Market size analysis

Demand for premium products

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

Per capita consumption analysis by category

Market size analysis-category: chocolate

Segment-level analysis (in value terms) -chocolate

Segment-level analysis (in volume terms) -chocolate

Market size analysis-category: gum

Segment-level analysis (in value terms) -gum

Segment-level analysis (in volume terms) -gum

Market size analysis-category: sugar confectionery

Segment-level analysis (in value terms) -sugar confectionery

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value and volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis

Health & wellness analysis by category

Health & wellness analysis by product attributes

Health & wellness analysis by consumer benefits

Cross category comparison-products with H&W Vs. non H&W claims

Part 7: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 8: City DeepDive

Market size analysis of top eight cities

Part 9: Consumergraphics

Demographic analysis

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Poland risk index (GCRI) 2019

Poland risk analysis -compared to global and Eastern European markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison -by value (2014-2024)

Cross-category comparison -by volume (2014-2024)

Per capita consumption (by category), Poland compared to Eastern Europe and global levels (in units), 2019

Chocolate -value analysis by segment, 2014-2024

Chocolate -volume analysis by segment, 2014-2024

Gum -value analysis by segment, 2014-2024

Gum -volume analysis by segment, 2014-2024

Sugar confectionery -value analysis by segment, 2014-2024

Sugar confectionery -volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value and volume terms) in the confectionery sector, 2019

Brand shares of top five companies (in value and volumeterms) by category, 2019

Category comparison-with H&W and non-H&W claims, 2014-2024

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Confectionery sales distribution in Poland -by category (ZI million), 2019

Brand share (in value and volume terms) in the confectionery sector, 2019

Brand share (in value and volume terms) in the confectionery sector, by category, 2019

List of Figures

List of Figures

Value and volume share of Poland in the global and Eastern Europe confectionery sector, 2019-2024

Poland compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Poland, Eastern Europe, and global, 2014-2024

PCE comparison -Poland, Eastern Europe, and global, 2014-2024

Market size and growth analysis by value and volume, confectionery sector, 2014-2024

Extent to which consumers are trading up in the confectionery sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, chocolate category, 2014-2024

Market size and growth analysis by value and volume, gum category, 2014-2024

Market size and growth analysis by value and volume, sugar confectionery category, 2014-2024

Share of key distribution channels (in value terms)-confectionery, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value and volume terms) in the confectionery sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Category-wise consolidation/fragmentation (in value terms) -confectionery , 2019

Prominence of Health & Wellness claims by category, US$ million, 2019-2024

Contribution of health & wellness by product attributes, US$ million, 2019-2024

Contribution of health & wellness by consumer benefits, US$ million, 2019-2024

Key pack materials in the Polish confectionerysector,percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

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