Poland: LTE Network Expansion, National Broadband Rollout and Convergent Services Will Drive Dynamism in the Market
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The telecommunications market in Poland will generate revenue of $7.3bn (Zl 29.6bn) in 2016. CAGR in local currency will be -0.5%. Market revenue in local currency is expected to stabilize from 2018 onward, driven by operators’ focus on expansion of 3G, 4G and fiber networks. Mobile data revenue will grow at a CAGR of 4.4% in local currency to reach Zl 8.5bn ($2.5bn) in 2021, with contribution to overall ARPS increasing from 35.2% in 2016 to 46.3% in 2021. Fixed VoIP will witness strong growth over 2016-2021 (CAGR of 6.7%), while fixed broadband and pay-TV will register CAGRs of 2.4% and 4.8%, respectively, in LCU. Going forward, operators should seize opportunities in mobile data, fixed-mobile convergence services and the enterprise segment, while vendors should position themselves to support operators’ network expansion and carrier aggregation plans in smart devices to address the demand of high data traffic.
Scope
The overall telecom service revenue in Poland is estimated to increase by 3.2% over 2016-2021 to reach $7.3bn in 2016.
The telecommunications market in Poland will see service revenue growth boosted by mobile data, fixed and fixed broadband segments.
Mobile revenue will account for 65.8% of the total telecom market in 2016. Mobile data will be an important driver of this trend, as it will expand at a 4.4% CAGR in LCU from 2016 to 2021 driven by growth in the adoption of 4G services and smartphones, m-banking and deployment of new technologies such as LTE-A.
We expect the contribution of Internet access to fixed services revenue will increase from 34.1% in 2016 to 36.9% in 2021.
Poland’s telecom market will be controlled by two operators – Orange Poland and Play. Operators are focusing on triple-play and multiplay bundled packages to strengthen their position in the telecom market.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Poland, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in Poland’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Poland.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Poland.
T-Mobile Poland
UPC Poland
Vectra
Netia
Cyfrowy Polsat
nc+ (Cyfra+/platfroma "n")
Polkomtel
Play
Aero2
Toya
Multimedia Polska
Emitel
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.