Poland Online Retail Market Size by Sector and Channel Including Key Players and Forecast to 2026

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Poland Online Retail Market Overview

The Poland online retail market size was valued at PLN66.8 billion in 2021. While the pandemic accelerated the growth of online, it will continue to thrive as it is relatively immature in Poland and will be driven by convenience. Online spending is expected to achieve a CAGR of more than 11% during the period 2021-2026.

Over the next five years, online retailers will adopt advanced technologies to make their user-interface more engaging and convenient to use. Faster ordering and delivery, and more convenient payment options, and digital marketing content will help retailers in retaining customers won during the pandemic and attracting more consumers. Virtual and augmented reality tools will aid ecommerce companies in compensating for the lack of physical engagement with products in online stores. For instance, in March 2022, the UK-based online grocery technology company, Ocado Solutions and Auchan Retail Poland inked a deal to set up a customer fulfilment center in Warsaw region by early 2024.

The Poland online retail market research report provides an in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics, and the impact of recent events on online retail sales in the country.

The report offers a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channels in the country. It also provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends, and the competitive landscape across product segments. Moreover, it provides details of major online retailers in each category group with their product proposition analysis and market positioning in 2021 along with recent key developments.

Poland Online Retail Market Outlook, 2021 – 2026 (PLN Billion)

Poland Online Retail Market Outlook, 2021 – 2026 (PLN Billion)

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Market Size (2021) PLN66.8 billion
CAGR >11%
Forecast Period 2022-2026
Historical Period 2016-2021
Key Sectors Electricals, Clothing & Footwear, Food & Grocery, Health & Beauty, Home, and Others
Leading Retailers Zolando, Amazon, CCC, Decathlon, Redcoon, and Apple

Poland Online Retail Market Drivers and Trends

Mobile phone penetration in Poland will increase thereby fostering the growth of the m-commerce channel. In addition, the growing use of social media platforms among consumers and retailers is widening touch points with consumers. Social media sites are increasingly transforming into channels for online sales. These factors will further support the growth of the Poland online retail market.

The latest technologies and online loyalty programs will help online retailers improve customer experience. Moreover, improvement in online delivery services and collaborations and partnerships will further shape the market in the coming years.

Poland Online Retail Market Segmentation by Sectors

The key sectors in the Poland online retail market are electricals, clothing & footwear, food & grocery, health & beauty, home, and others. Clothing & footwear led the Poland online retail market in 2021, while food & grocery will be the fastest-growing sector over 2021–26.

Poland Online Retail Market Analysis by Sectors, 2021 (%)

Poland Online Retail Market Analysis by Sectors, 2021 (%)

For more sector insights into the Poland online retail market report, download a free report sample

Poland Online Retail Market - Competitive Landscape

The leading retailers in the Poland online retail market are Zalando, Amazon, CCC, Decathlon, Redcoon, and Apple among others. Zalando was the biggest online retailer in Poland in 2021.

Poland Online Retail Market Analysis by Retailers, 2021 (%)

Poland Online Retail Market Analysis by Retailers, 2021 (%)

To know more about the leading retailers in the Poland online retail market, download a free report sample

Segments Covered in the Report

Poland Online Retail Market Sectors Outlook (Value, PLN Billion, 2021-2026)

  • Electricals
  • Clothing & Footwear
  • Food & Grocery
  • Health & Beauty
  • Home
  • Others

Key Highlights

  • Poland’s online retail market is forecasted to grow at a CAGR of more than 17% during 2017-2022
  • Online penetration is forecast to increase by more than 3 percentage points during 2017-2022
  • Electricals is the highest-penetrated sector for online sales
  • Food & grocery is the fastest-growing sector for online sales
  • Clothing & footwear is the largest sector
  • The top 20 online retailers commanded a market share of more than 31% in 2017
  • Amazon dominates the online pure-play market in Poland.

Reasons to Buy

  • Gain a comprehensive view of the online retail industry and forecasts to 2026
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the online retail market
  • Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sectors and their price positioning

Media Expert

Table of Contents

Executive summary

Drivers & inhibitors

Trends in online retail

Market context

Online retail in Poland

Clothing, footwear & accessories

Food & grocery


Health & beauty





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