Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Poland Source Tourism Report Overview

The total outbound trips in Poland was 17.45 million in 2023 and it is projected to grow at a CAGR of more than 7% from 2023 to 2027. The Poland source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers an in-depth understanding of the Poland source tourism market dynamics through opportunities and challenges analysis. Furthermore, a comprehensive analysis of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·        Domestic Tourism

·        Outbound Tourism

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        City Break Holidays

·        Cultural Holidays

·        Adventure/Sport Holidays

·        Gastronomical Holidays

·        Multi-Stop Trip Holidays

·        Eco Holidays

·        Cruise

·        Wellness/Medical Holidays

·        Religious Holidays

·        Wedding Related Holidays

·        LGBTQIA+

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Poland Source Tourism Market Dynamics

Poland, like any other country, saw a major impact on the travel sector due to COVID-19.  Domestic travel accounts for around 75% of Poland’s tourism travel, while international trips account for 25% in 2023. This rise in Polish travel is a sign of a more thorough COVID-19 recovery. Travel for leisure is the primary reason for both domestic and international travel, with business and VFR travel following closely behind. These tourism kinds are very popular with Polish visitors, and there are plenty of opportunities for them in nearby European destinations. For example, the UK, Germany, and Italy were the top destinations for Polish tourists traveling abroad in 2023.

Buy the Full Report for More Information on Poland’s Source Tourism Trends

Download a Free Report Sample

Poland Source Tourism Market Segmentation by Segments

Domestic tourism led the market in 2023

The key segments included in the Poland source tourism sector are domestic tourism and outbound tourism. Poland’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. Domestic travel has stayed relatively consistent in popularity despite changes in Poland’s external environment, with the most popular regions being Poludniowy and Pólnocny. Additionally, like many European destinations, Polish travelers are also more likely to travel during the summer months of June, July, and August.

Poland Source Tourism Market Analysis by Segments, 2023 (%)

Poland Source Tourism Market Analysis by Segments, 2023 (%)

Buy the Full Report for More Segments and Insights into the Poland Source Tourism Market

Download a Free Report Sample

Poland Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in the Poland source tourism market in 2021

A few of the common tourism types in the Poland tourism market include sun and beach, visiting friends or family (VFR), gastronomical holidays, city breaks, culture, and adventure/sport, among others. The sun and beach vacation type held the highest market share by the tourism types, followed by city break in 2021.

Another popular holiday category among Polish travelers is adventure and sport-related vacations. These are substantially more popular with Polish visitors than the global average. Poland is a great place to go on adventure holidays like skiing, kayaking, and hiking because it has a lot of natural landmarks.

Poland Source Tourism Market Analysis by Tourism Types, 2021 (%)

Poland Source Tourism Market Analysis by Tourism Types, 2021 (%)

Buy the Full Report for More Insights on Tourism Types in the Poland Source Tourism Market

Download a Free Report Sample

Poland Source Tourism - Opportunities and Challenges

With growing digitalization many sectors across the travel and tourism industry have adopted to many technological advancements. There has been an increase in usage of social media, particularly during the pandemic. The younger generation are more influenced by social media, therefore many businesses target them with their online campaigns.

Moreover, given Poland’s geographic location, domestic trips should be the focus in the short term. It is easily accessible as a “ready-made” tourist destination and has excellent transportation connections to its neighboring nations. Additionally, it offers a wide range of tourism activities, including beach and sun vacations, adventure/sports vacations, cultural tours, and heritage sites—all of which are popular with Polish travelers.

Buy the Full Report for More Opportunities and Challenges Analysis of the Poland Source Tourism Market

Download a Free Report Sample

Scope

This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Poland outbound travel market.

Key Highlights

According to GlobalData, 24.5% of outbound travel is by Polish families, making it the second largest user type for outbound travel.

Aligned with global travel trends, affordability is the most influential factor when Polish travelers are deciding where to go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 65% of Polish respondents consider affordability when deciding where to go on holiday, the most popular response, exceeding the global average of 58%.

Exceeding the global average, recommendations from friends and family are key factors motivating where Polish tourists go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 51% of Polish respondents consider recommendations by family and friends when deciding holiday destinations, whereas the global average response is 47%.

Reasons to Buy

This report provides clear insight into developments in Polish regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

Airbnb

Table of Contents

Overview

Poland’s Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Outlook

Appendix

Frequently asked questions

Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update thematic reports
Currency USD
$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Poland reports
Travel and Tourism
New
Mountain Tourism - Case Study
$1,495 | March 2024
Travel and Tourism
New
Car Rental Market Size, Share, Trends and Analysis by Customer…
$3,950 | March 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update in real time.

  • Access a live Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.