Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Portugal Sports Broadcasting Media Market Report Overview

The Portugal telecom and pay-TV services market size was estimated at $4.7 billion in 2022 and is expected to witness a CAGR growth of less than 1% over the forecast period, supported by steady growth in mobile data service revenue and in fixed broadband service revenue.

Portugal Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Portugal Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Buy the Full Report to Know More About the Portugal Sports Broadcasting Media Market Forecast, Download a Free Report Sample

The Portugal sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in Portugal today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Market Size (2022) $4.7 Billion
CAGR (2022-2027) <1%
Forecast Period 2022-2027
Key Broadcasters ·       RTP (Rádio e Televisão de Portugal)

·       SIC (Sociedade Independente de Comunicação)

·       TVI

·       Sport TV

·       DAZN

·       Warner Bros Discovery

Key Sectors ·       TV Services

·       Mobile Services

·       Fixed Broadband Services

Leading Players ·       Vodafone

·       MEO

·       NOS

·       Nowo

·       Others

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Portugal Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Portugal sports broadcasting media market are RTP (Rádio e Televisão de Portugal), SIC (Sociedade Independente de Comunicação), TVI, Sport TV, DAZN, and Warner Bros Discovery.

RTP (Rádio e Televisão de Portugal): It is the public-service broadcaster in Portugal. It owns and operates four free-to-air national television channels (RTP1, RTP2, RTP3, and RTP Memória), two regional channels (RTP Madeira and RTP Açores), two international channels (RTP Internacional and RTP África), three national radio stations and streaming platform RTP Play. Sports rights held by RTP include the Paris 2024 Olympics.

Portugal Sports Broadcasting Media Market Analysis, by Broadcasters

Portugal Sports Broadcasting Media Market Analysis, by Broadcasters

Buy the Full Report to Know More About the Portugal Sports Broadcasters, Download a Free Report Sample

Portugal Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Portugal sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

TV Services: The television household penetration rate in Portugal is high with most Portuguese homes owning at least one television set. Pay-TV household penetration in Portugal was more than 107% in 2022. However, its penetration will decrease in 2027, due to a decline in direct-to-home (DTH) satellite and cable TV subscriptions as subscribers shift to streaming platforms such as Netflix.

Mobile Services: Over the forecast period, total mobile subscriptions will grow with mobile network operators (MNOs) adding more than 2 million subscriptions and surging the country’s total mobile subscriptions significantly by 2027. The growth in mobile subscriptions will be driven by continued growth in smartphone and M2M/IoT subscriptions and an increase in multi-SIM ownerships.

Fixed Broadband Services: Total fixed broadband lines in Portugal will increase by 2027 owing to growth in fixed wireless and FTTH/B subscriptions. This will be supported by ongoing efforts by operators and the government to improve broadband infrastructure in the country. For instance, Altice Portugal, the parent company of MEO, is continuously investing in broadband expansion in various parts of Portugal such as Batalha and Meda.

Buy the Full Report to Know More About the Sectors in the Portugal Sports Broadcasting Media Market, Download a Free Report Sample

Portugal Sports Broadcasting Media Market - Competitive Landscape

Some of the leading players in the Portugal sports broadcasting media market are MEO, Vodafone, NOS, Nowo, and others. MEO led the mobile services market in 2022 and will retain its leading position till 2027. MEO also led the fixed broadband and pay-TV segments. MEO is continuing its bundling strategy to attract customers to more premium packages and to adopt more services.

Portugal Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Portugal Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Buy the Full Report to Know More About the Players in the Portugal Sports Broadcasting Media Market, Download a Free Report Sample

Segments Covered in the Report

Portugal Sports Broadcasting Media Sectors Outlook

  • TV Services
  • Mobile Services
  • Fixed Broadband Services

Scope

By the end of 2022, an estimated 4.4 million subscribers used pay-TV services in Portugal, an increase of 31,000 from 2021. However, over the forecast period, pay-TV subscriptions are expected to fall to 4.3 million in 2027

Total mobile subscriptions in Portugal reached an estimated 19.0 million in 2022. Over the forecast period, total mobile subscriptions will grow at a CAGR of 2.4% with mobile network operators (MNOs) adding a combined 2.4 million subscriptions and bringing the country’s total mobile subscriptions to 21.4 million in 2027.

Total fixed broadband lines in Portugal will increase from 4.5 million in 2022 to 5.1 million by the end of 2027, driven by growth in fixed wireless and FTTH/B subscriptions, on the back of ongoing efforts by operators and the government in improving broadband infrastructure in the country.

Key Highlights

IPTV will remain the leading platform to deliver pay-TV services in Portugal through to 2027. IPTV subscriptions will grow at a CAGR of 1.4% over the forecast period, reaching 3.0 million in 2027. The growth in IPTV subscriptions will be driven by the expansion of fiber-optic services and the rising adoption of multiplay packages with pay-TV services.

Portugal’s pay-TV service market is dominated by three operators – MEO, NOS and Vodafone – which combined, accounted for a 96.5% share of total pay-TV subscriptions in 2022.

5G subscriptions will account for 66.9% of total mobile subscriptions in 2027, driven by ongoing investments in 5G network expansion by all three MNOs.

Fiber will continue to be the leading technology to deliver fixed broadband services across the country over the forecast period. In 2022, fiber accounted for a 63.7% share of total fixed broadband lines, which will increase to 72.4% in 2027.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of Portugal’s television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Portuguese pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 18 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

DAZN
Eurosport
MEO
NOS
RTP
SIC
Sport TV
TVI
Vodafone

Table of Contents

  • 1. Country Statistics

    • 1.1. Population and households context

  • 2. Television and telecom services market outlook

    • 2.1. TV services market
    • 2.2. Mobile services market
    • 2.3. Fixed broadband services market
    • 2.4. Total telecom services revenue

  • 3. Competitive landscape snapshot

    • 3.1. Competitive landscape

  • 4. Additional Resources

    • 4.1. Data Table
    • 4.2. Glossary
    • 4.3. Research methodology
    • 4.4. About GlobalData
    • 4.5. GlobalData offices
    • 4.6. Contact us

Frequently asked questions

Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape thematic reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape in real time.

  • Access a live Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.