The Procter & Gamble Co – Company Overview and Analysis, 2023 Update
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Procter & Gamble Company Overview
Procter & Gamble (P&G) is an American multinational manufacturer and distributor of consumer products. The company markets products under various brand names such as Head & Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Oral-B, and Vicks, among others.
The “Procter & Gamble – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Cosmetics & Toiletries
· Baby care · Consumer Health · Household Products |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Procter & Gamble Company Analysis by Sectors
The major sectors in which Procter & Gamble deals are cosmetics & toiletries, baby care, consumer health, and household products. P&G had a major presence in the C&T industry accounting for more than 47% of the total value sales in 2022. This growth can be attributed to the rising awareness for health and hygiene among consumers. The company also had a significant presence in the household products industry in the same year.
Procter & Gamble Company Analysis by Sectors, 2021 (%)
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Procter & Gamble Company Analysis by Regions
P&G operates its business across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America was the largest revenue-generating region for P&G in 2022 and it is forecast to record moderate growth across all industries during 2022–27. In country-wise analysis, the US was the leading market for the company in 2022. P&G is investing more in the US to expand its business presence.
In the company’s other prominent region, Asia, the C&T industry is projected to grow significantly during 2022–27, presenting significant growth opportunities for P&G. P&G is also tapping into the potential of Asian markets by launching a new version of its existing virtual shopping experience platform, Show Me My Home, in a leading Asian e-commerce marketplace, Shopee.
Procter & Gamble Company Analysis by Regions, 2022 (%)
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Procter & Gamble - Top Themes
The major themes in which P&G is investing are social media, health & wellness, ESG, Artificial Intelligence, and metaverse.
Artificial Intelligence: In June 2022, P&G collaborated with Microsoft Corporation to implement a digital platform, using the Internet of Things (IoT), artificial intelligence, machine learning, and edge computing services to have greater visibility on data across its 100+ manufacturing facilities worldwide. With this platform, the company expects to analyze data and make data-informed decisions in real-time.
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Scope
• P&G has a diversified geographical presence worldwide_x000D_
• All regions globally to present favorable market conditions for C&T industry during the forecast period_x000D_
• P&G’s C&T business in Asia sees a favorable outlook_x000D_
• P&G’s sentiment score sees a declining trend since August 2021
Key Highlights
- P&G has a diversified geographical presence worldwide.
- All regions globally present favorable market conditions for the C&T industry during the forecast period.
- P&G’s C&T business in Asia sees a favorable outlook.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Procter & Gamble in 2022?
C&T was the highest revenue-generating sector for Procter & Gamble in 2022.
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Which region led Procter & Gamble’s business in terms of brand sales in 2022?
North America led Procter & Gamble’s business in terms of brand sales in 2022.
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What are the major themes in which Procter & Gamble is making investments?
Procter & Gamble is actively investing in social media, health & wellness, ESG, Artificial Intelligence, and metaverse themes.
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