Quarterly Beverage Tracker First Quarter 2016: United States of America; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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The packaged water category growth was strongest through grocery channels while on-premise consumption remained slightly more subdued. Growth for alcoholic drinks market continued to be driven by a rapid rise in grocery sales as increasing numbers of controlled states and cities have opened up liquor sales to supermarkets. Pricing for hot beverages was relatively stable for the first time in more than two years.
Scope
• The slowdown in cider consumption seen in 2015 continued impacting sales, due to an explosive growth for the new hard soda group of beverages.
• The decline of diet carbonates continued to cause real concern for the industry and insiders began to focus on aspartame as a key issue for consumers.
• The number of consumers apparently switching from milk products to other milk substitute products continued to accelerate over the period and as a consequence dairy products volumes were down.
• In hot beverage market, consumers are now faced with a much wider variety of choices and no longer remain loyal to just one beverage type throughout the day.
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the United States beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in United States to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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