Quarterly Beverage Tracker First Quarter 2016: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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All the vital news, analysis, and commentary curated by our industry experts.
Easter fell in Q1 this year and was expected to boost consumption, however it was not a notable increase as was expected. The exit of the United Kingdom from the EU has cast a shadow of uncertainty over the region as a whole and a vote to leave will bring some short term turbulence. Alcoholic drinks saw a marginal decline as cooler weather over winter discouraged consumption on-premise.
Scope
• Health and wellness shaped many categories across the region.
• Juice, nectars and still drinks all saw a decline as consumers watch their sugar intake or brought less but of a higher quality.
• Enhanced water was the star performer, especially in the UK where a high growth was seen.
• Sports drinks are expected to see growth due to the Rio Olympics and UEFA Football Championships.
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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