Quarterly Beverage Tracker Fourth Quarter 2015: Argentina; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Carbonates are starting to feel the effects of negative media campaigns that have been occurring in the country. With a renewed health and wellness trend, consumers are looking for beverages that contain a reduce amount of sugar. Wine consumption enjoyed a very good performance driven by the red wine segment. Hot tea consumption has managed to grow positively in Q4-15.
Scope
• Consumption of carbonates suffered a setback, with a contraction due to changing consumer drinking habits
• Increased variety in terms of alcohol consumption has been the reason for its positive growth, with lots of microbreweries opening in the country, showing a sophistication of the consumer palate
• White milk has benefitted from a migration towards categories with a lower added value, due to the negative scenario in the local economy
• The opening of more modern coffee chains provided lots of dynamism to the hot coffee category, as well as attracting younger crowds, enlarging the consumer base and prompting a positive increase
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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