Quarterly Beverage Tracker Fourth Quarter 2015: Northern Ireland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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In Q4-15, energy drinks continued to expand, while carbonates and sports drinks both showed declines. Energy drinks are attracting consumers with the functional benefits on offer. The carbonates category continued to feel the impact of the 'war on sugar', though this was ameliorated by promotional activity during the Rugby World Cup and milder temperatures over the festive season. Sports drinks continued to decline as competition from other categories drew consumers away.
Scope
• Milder seasonal weather contributed to a slower decline in consumption levels of soft drinks for the quarter, though there was growth for the low calorie segment in Q4-15
• Energy drinks has experienced some negative press this quarter, for example linking the bad behaviour of children in the classroom with energy drinks consumption, but in spite of this the category exhibits resilience
• The festive season was an important driver behind beer sales increase
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Northern Ireland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Northern Ireland to back your marketing initiatives
Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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