Quarterly Beverage Tracker Fourth Quarter 2015: Poland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Various economic factors such as increased GDP, deflation, decreased unemployment and warmer weather as well had a beneficial impact on demand for beverages. In Q4-15 growth of the beverage market was apparent, development of branded and PL products contributed to the growth.
Scope
• Dairy drinks were boosted by developments in flavoured milk
• Warmer weather compared to 2014 had a positive impact on beverage consumption overall
• The growing number of 'eco-stores' and other points of sale for food, drinks and other products that are viewed as healthy, is helping the beverage market to develop further
• The hot tea market in Poland saw a leading black tea products decrease, however green tea developed in Q4-15
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Poland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Poland to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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