Quarterly Beverage Tracker Fourth Quarter 2015: Romania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Although marked by periods of social unrest, Q4-15 was good for the beverage industry, especially for soft drinks, which seemed once again to have benefited the most from aligned positive factors (favourable weather, regained consumer confidence, extra disposable income). The effects of the VAT reduction (for food and non-alcoholic beverages) have started to be felt more in food categories, while they are slightly fading for soft drinks.
Scope
• The carbonated water segment was favoured during the holidays, as Romanians continued to enjoy mixing wine with water
• PL once again lost the battle with brands in the still drinks market, in Q4-15 and in 2015 overall. This might be explained by the atypical preference for mainstream PL over low-end PL, which made brands more appealing in terms of price comparison
• In a period when price discounts and promotions/campaigns of all sorts are always poured into the market, the beer category recorded overall growth in Q4-15
• The positive accelerated pace of industrial packaged milk managed to determine growth in the overall category at yearly level, but the rate was modest
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning
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Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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