Quarterly Beverage Tracker Fourth Quarter 2015: Russia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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The decline in the Russian economy affected the beverage industry in Q4-15. The reduction in consumer’s purchasing power was a key factor that influenced the performance of carbonates. The devaluation of the ruble affected consumption of imported wine.
Scope
• Fruit powders experienced a decline caused by imported products that saw price increases
• Cider consumption saw an increase, driven by the higher output of locally produced beverages
• Bulk/HOD water appealed to consumers due to it lower price per liter than other categories
• White milk experienced growth, driven by an increased output of raw milk
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Russia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Russia to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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