Quarterly Beverage Tracker Fourth Quarter 2015: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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All the vital news, analysis, and commentary curated by our industry experts.
Conditions did not suit dairy drinks which fell back despite the slump in prices following the ending of the quota system in April. The rise of energy drinks production in the region continues to give a lift to can production in the region. Exports of energy drinks will have contributed to the rise. Growth from hot drinks is expected.
Scope
• During Q4-15 carbonates recorded a marginal decline, with notable volume contractions compared to Q4-14 in markets
• Markets which saw volumes gains were mainly supported by increased PL development and major players investment
• Declines in the energy drinks markets were mainly caused by consumer caution regarding health concerns around consumption
• The region’s leading juice markets, registered drops, changes in consumer patterns impacted on category sales
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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