Quarterly Beverage Tracker Fourth Quarter 2016: India
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All the vital news, analysis, and commentary curated by our industry experts.
In India, regional players gained market share from national players due to poor supply of major brands in tier II and III cities in Q4-16. Unpackaged drinks have recorded a lesser growth due to demonetization and increased rental for street corner shops in commercial complexes. Enhanced water and Flavored water recorded major growth. Iced/RTD tea drinks and Alcoholic drinks recorded huge loss.
GlobalData’s India Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
– Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
– Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Scope
– Tata Water Plus dominated the Enhanced water category, leading the category to a massive growth.
– Diet product ranges witnessed a negative growth in the fourth quarter due to consumers shift over to regular sugary drinks.
– Beer recorded a positive growth in 2016 but declined massively in Q4-16 compared to Q4-15 as a result of increased tax on alcoholic drinks.
– Private Label products recorded an overall negative growth in the fourth quarter.
Reasons to Buy
– Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning
– Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives
– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
– View a selection of the key quarterly new soft drinks product launches and identify competitor activity
– Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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