Quarterly Beverage Tracker Second Quarter 2016: Austria; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Sales of soft drinks declined compared to the same period of 2015. Only sports and energy drinks were able to buck the negative trend, with all remaining categories facing losses. Food retailers performed ahead of non-food retailers, registering a nominal increase in sales compared to last year, although taking inflation into account. PL brands again performed ahead of the market.
Scope
• Bulk/HOD water declined mainly due to the wet and unsettled weather conditions, particularly during June which suppressed consumer demand
• Energy drinks grew mainly driven by the positive development of PL brands
• Alcoholic drinks grew in Q2-16, mainly driven by the improved performance of beer which benefited from incremental sales generated by the UEFA Euro 2016 soccer championships
• Liquid dairy consumption declined during Q2-16 compared to Q2-15. The decline was predominantly driven by the lower consumption of white milk
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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