Quarterly Beverage Tracker Second Quarter 2016: United Kingdom; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Seasonably cool weather influenced demand for soft drinks. Packaged water continued to buoy soft drinks as most other categories floundered. Sports and energy drinks volumes combined were flat over the quarter. Sports drinks suffer from an outdated image and many consumers now question their supposed revitalizing value. Euro 2016 provided a good opportunity to grow beer sales but volumes remained almost flat due to supermarket rationalization. ACB volumes managed a fractional improvement, largely thanks to coffee and wine.
Scope
• Packaged water continued to buoy soft drinks as most other categories floundered
• Liquid dairy volumes stayed flat over the quarter, compared with Q2-15
• Juice continued its downswing in Q2-16 affected by sugar concerns and market maturity
• Bulk/HOD water volumes were up during the quarter, boosted by institutional demand for ‘healthy hydration’' and increased cooler numbers
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the United Kingdom beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in United Kingdom to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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