Reckitt Benckiser Group Plc – Company Overview and Analysis, 2023 Update
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Reckitt Benckiser Group Plc Company Overview
Reckitt Benckiser Group Plc (RB) is a UK-based multinational manufacturer and marketer of personal care, household, specialty products, nutrition, toiletry, and health care products It owns a variety of well-known brands such as Dettol, Lysol, Move, Strepsils, Air Wick, Calgon, Durex, Veet, Harpic, Mortein, Nutramigen, Finish, and Vanish, among others. The company’s operations are spread across North America, Latin America, Europe, Asia-Pacific, Africa, and the Middle East.
The “Reckitt Benckiser Group Plc – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Cosmetics & Toiletries
· Baby care · Consumer Health · Household Products |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Reckitt Benckiser Group Plc Company Analysis by Sectors
The major sectors in which Reckitt Benckiser Group Plc deals are cosmetics & toiletries, baby care, consumer health, and household products. The company’s primary business is in the household products industry, which accounted for more than 50% of its total sales in 2022, followed by consumer health, and baby care. Reckitt Benckiser is improving its presence through product launches and collaborations. For instance, in June 2023, the company’s Lysol brand launched an Air Sanitizer in the US.
Reckitt Benckiser Group Plc Company Analysis by Sectors, 2022 (%)
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Reckitt Benckiser Group Plc Company Analysis by Regions
Reckitt Benckiser Group Plc is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. In 2022, majority of the company’s revenue was generated from North America with the US emerging as the top market. Some of the other prominent markets include the UK, China, and India.
Reckitt Benckiser Group Plc Company Analysis by Regions, 2022 (%)
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Reckitt Benckiser Group Plc - Top Themes
The major themes in which Reckitt Benckiser Group Plc is investing are e-commerce, ESG, merger & acquisition, and health & wellness to stay ahead of the competition.
E-Commerce: In June 2023, RB launched its exclusive B2B ecommerce platform–Reppos in Mexico. Reppos was first launched in Brazil in March 2022 and has been receiving extremely positive results, with an incremental sale of 20% over March 2022–June 2023. The platform offers access to its entire portfolio of products and exclusive promotions which are made available online, 24/7. Through this platform, RB aims to digitalize traditional trade to reach new customers and help small businesses to grow.
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Scope
• RB generated the bulk of its revenue from North America, West Europe, and Asia in 2022_x000D_
• RB’s key regions, North America and West Europe, are forecast to record low to moderate growth during the forecast period_x000D_
• Asia to present growth prospects for RB through 2027_x000D_
• RB saw growth in its sentiment score in October 2022
Key Highlights
- RB generated the bulk of its revenue from North America, West Europe, and Asia in 2022.
- RB’s key regions, North America, and West Europe are forecast to record low to moderate growth during the forecast period.
- Asia to present growth prospects for RB through 2027.
- RB saw growth in its sentiment score in October 2022.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Reckitt Benckiser Group Plc in 2022?
The company’s primary business is in the household products, which accounted for most of its total sales in 2022.
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Which region led Reckitt Benckiser Group Plc’s business in terms of brand sales in 2022?
North America led Reckitt Benckiser Group Plc’s business in terms of brand sales in 2022.
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What are the major themes in which Reckitt Benckiser Group Plc is making investments?
Reckitt Benckiser Group Plc is actively investing in e-commerce, ESG, merger & acquisition, and health & wellness.
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