Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.
Renner’s multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.
Scope
– Renner’s mass market, customer-centric proposition ensures high shopper penetration
– The ability to adapt to consumers’ preferences allows Renner to maintain the leading position in Brazil’s apparel market
– Renner’s financial support for customers will aid the retailer’s future growth
Reasons to Buy
– Gain a comprehensive knowledge on Renner business and develop a competitive advantage
– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing &footwear market segment in Brazil
Renner
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Netshoes
Americanas
Nike
Dafiti
Hering
Pernambucanas
Carreffour
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