Restaurant Brands International – Digital Transformation Strategies
Restaurant Brands International (RBI) has been focusing on digital technologies as a part of its digital transformation strategies. The annual ICT spending of Restaurant Brands International was estimated at $191.6 million in 2021. A major share of this spending is earmarked for acquiring Network and communications, ICT services, and software from vendors. Restaurant Brands International is a quick-service restaurant (QSR) operator, the company holds, operates, and franchises restaurants under Popeyes, Burger King, and Tim Hortons brand names.
The Restaurant Brands International digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, acquisitions, ICT spending among others.
Digital Transformation Strategies
As a part of its global growth strategy, RBI has been strengthening its digital expertise through technology experts and having a dedicated technology team. Its first step towards digital transformation was the appointment of its first CTO, Teddy Sherrill, in 2018 aimed at developing digital strategies, accelerating growth, and enhancing the customer experience through technology and innovation.
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Restaurant Brands International Technology Theme Focus
Restaurant Brands International is utilizing number of emerging technologies including artificial intelligence, big data, and cloud to achieve operational efficiency and enhance customer experience.
Restaurant Brands International Technology Theme Focus
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Restaurant Brands International Technology Initiatives
Tim Hortons introduced a new feature in its mobile app. US customers can track their rewards, and earn Tim rewards points on every purchase, view present offers, access additional menu items and exclusive offers and can redeem them through bank my points feature in its mobile app.
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Restaurant Brands International ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- Service desk
- Management
Restaurant Brands International ICT Spend by Function
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Restaurant Brands International ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Restaurant Brands International ICT Spend by Channel
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Restaurant Brands International External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- Network and communications
- Consulting
- Others
Restaurant Brands International External ICT Spend by Segment
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Restaurant Brands International Digital Transformation Strategies Overview
| Total ICT Spending 2021 | $191.6 million |
| ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
| ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
| External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
| Technology Theme Focus | Artificial Intelligence, Big Data, and Cloud |
This report provides:
- Insight into Restaurant Brands International’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering partnerships and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Restaurant Brands International’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, and investments.
Key Players
Table of Contents
Frequently Asked Questions
The annual ICT spending of Restaurant Brands International was estimated at $191.6 million in 2021.
The key ICT spending categories by function for Restaurant Brands International are communications, data center, network, application, end-user computing, service desk, and management.
The key ICT spending categories by channel for Restaurant Brands International are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
The key external ICT spending categories by segment for Restaurant Brands International are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.
The key technological theme in focus for Restaurant Brands International are artificial intelligence, big data, and cloud.
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