"Retailer Loyalty Schemes", report provides an overview of different types of loyalty programs, their need in retail industry, benefits and examples of loyalty programs.


– Loyalty programs are marketing strategies that, when effective, drive customer loyalty and encourage frequent purchases through providing enticing incentives and reasons to purchase.

– These programs are designed to reduce shopping around and make a retailer top-of-mind – motivating return visits and limiting customer acquisition opportunities for competitors.

– As part of these programs, customers are generally rewarded with special offers, discounts, points, rebates, exclusive services or free gifts.

Reasons to Buy

– The effectiveness of loyalty programs is vital as sales growth opportunities, especially in mature retail markets, become more challenging

– Retailers must ensure their loyalty schemes are built into their apps

– Carrefour’s “MyCLUB” aims to leverage the fast-growing retail market in Middle East

– Boots Advantage card gets the basics right

– Madewell’s Insider loyalty program aims at gaining and retaining customer loyalty

– Best Buy’s loyalty program lacks a competitive edge versus Amazon

– The North Face loyalty scheme is designed to appeal to its customers’ passions

– Sephora is building on its “Beauty Insider” loyalty program to drive business

– Starbucks doubled its loyalty program members during 2017-2018.

Key Players

Best Buy’s
North Face
Barnes & Noble

Table of Contents

Table of Contents

Loyalty programs – Overview

Types of loyalty programs

Benefits of loyalty programs


Examples – Reward points

Examples – Multi-level reward points

Examples – Paid subscriptions

Examples – Partnerships



Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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