Retailing in Argentina– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Argentina’s retail sector is currently affected by various macro-economic factors. High inflation, low GDP growth, and strict business policies have ruled the country. However, the change of government in December 2015 and quick amendments in various tax and export policies are aimed at delivering long-term benefits in the retail sector. The retail market in Argentina is currently poised for growth as the new government is sending the right signals to the rest of the world. On the other hand, high internet penetration, very high mobile penetration, and rising smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.


• Online retail is gaining traction in the country, but is limited to domestic players

• Argentina is an important market for books and sports

• Changes to policies by the new government are expected to boost the retail sector

• The retail market for books in Argentina is large and deep rooted in its culture, unlike other countries

Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group

Reasons to Buy

• Gain comprehensive knowledge on 26 products across 12 product sectors in Argentina’s retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

• Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

• Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020

• Analysis of key international and domestic players operating in Argentina’s retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Mimo & Co
47 Street
Adidas AG
Zapateria Febo
Hush Puppies
Katty Miyoko
Yenny El Ateneo
Libros del Pasaje
Dain Cultural

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A poised economy with opportunities for retailers

3.1.1 Extreme economic indicators and the rise of smaller store formats

3.1.2 Changes in savings rate shows retail spending ability

3.1.3 Service remains the dominant sector for employment

3.1.4 Improving labor market set to drive retail spending

3.1.5 Inflation levels will influence retail sales growth

3.1.6 Household consumption expenditure has grown fast but not in volume terms

3.2 Balanced demography and optimistic economy will favor the retail market

4 Argentina Shoppers

4.1 Increasing numbers of Argentinian consumers embrace E- Commerce

4.2 Argentinians’ passion for books and opportunities for the retailers

4.3 The sports market in Argentina is always perennial

4.4 Tourism and opportunities in Argentina’s retail sector

4.5 Argentina’s expensive electronics

5 Doing Business in Argentina

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.3 Tax relaxation and policy changes by the new government

6 Internet and Technology

6.1 Internet infrastructure in Argentina is the best in South America

6.2 Fixed broadband penetration remains low

6.3 M-commerce is on the rise with increasing smartphone penetration

6.4 Technology Trend

6.4.1 Boxeway – A smart solution for Argentinian e-commerce

7 Retail Topline

7.1 Total Retail

7.1.1 Online sales & growth

7.2 Summary of Product Sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of Channels

7.3.1 Spend per channel

7.3.2 Online penetration of key product sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

9 Retailers

9.1 Clothing

9.2 Footwear

9.3 Books, News and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video and Entertainment Software

9.1 Sports and Leisure Equipment

9.11 Jewelry, Watches and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Frequently asked questions

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