Retailing in Belgium– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Belgium’s retail sector is currently affected by various macro-economic factors- low inflation and low GDP growth, have ruled the country. However, the economic recovery along with the increase of exports and investments in Belgium are picking up which are sending positive signs of retail growth. On the other hand, high internet penetration, very high mobile penetration, and rising Smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.

Scope

• Online retail is gaining traction in the country, but most of the market is dominated by international players

• Belgium is an important market for jewelry and 80% of the global diamonds pass through Antwerp

• Geographical location and highly organized logistics among FLAP quadrilateral drive the retail business

• More than 70% of the food and grocery in controlled by the top there players in the market

• Food and grocery is the largest category group by retail sales.

Reasons to Buy

Gain comprehensive knowledge on 26 products across 12 product sectors in Belgium’s retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020

Analysis of key international and domestic players operating in Belgium’s retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

JBC
Benetton Group S.p.A. Inditex
ZEB
WE
Bellerose
Farftech
Emporio Armani
Bonita
Hermes
Madeandmore
Yoox.com
Avance/Shoe Discount
Ambiorix
Brantano
Torfs
Keen footwear
Hudson shoes
Dreamland
Maxi Toys Belgium SA.
Fnac
Toy champ
Degheldere
Collishop
Media Markt
Cool blue
Conrad
Redcoon.be
Carrefour
Delhaize Group
Colruyt
Lidl
SPAR
Aldi
Louis Delhaize Group
Intermarche
Albert Heijn
ICI PARIS XL
HEMA
Kruidvat Retail BV
SCA Belgium
Boots.com
Aroma store
IKEA
Habitat
Zara Home
Alterego Design
Collishop.be
Brico
Hubo
Krefel
Media Markt
Orga
Fnac
Krefel
Media Markt
Smart toys
Toychamp
ArlequinSports Direct
Maxi Toys Belgium SA.
Decathalon
Joma Sport
Toychamp
Pandora
Pomellato
Georg Jensen
Tiffany
Swarovski
Longchamp
Delsey
Rimowa
Samsonite
Madeandmore.com

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steadily growing economy with opportunities for retailers

3.1.1 A modest recovery in the economy, indicates a gradual improvement in retail spending

3.1.2 Stable savings rate shows a consistency in retail consumption

3.1.3 Service remains the dominant sector for employment

3.1.4 Improving labor market set to drive retail spending

3.1.5 Improving inflation level may influence retail sales growth

3.1.6 Household consumption expenditure is set to grow with a rise in income

3.2 Balanced demography and social rise in the economy will favor retail market

4 Belgian Shoppers

4.1 Belgium E- Commerce- A poised domestic market

4.2 Belgian food and grocery retailing and changing market leaders

4.3 Belgium- The land of fashion

4.4 Increasing inbound tourists offering growth opportunities in retail sector

5 Doing Business in Belgium

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.3 Belgian tax break is now termed illegal by the European Union

6 Internet and Technology

6.1 Internet infrastructure in Belgium is one of the best in the world

6.2 Fixed broadband penetration remains low

6.3 M-commerce is on the rise with increasing Smartphone penetration

6.4 Technology Trend

6.4.1 Contactless payments by Carrefour Belgium

7 Retail Top line

7.1 Total Retail

7.1.1 Online sales & growth

7.2 Summary of Product Sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of Channels

7.3.1 Spend per channel

7.3.2 Online penetration of key product sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

9 Retailers

9.1 Clothing

9.2 Footwear

9.3 Books, News, and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video, and Entertainment Software

9.1 Sports and Leisure Equipment

9.11 Jewelry, Watches, and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Table

Table 1: Belgium Clothing Retail Sales (EUR bn), by Product Sub-Category, 2010-2015

Table 2: Belgium Clothing Retail Sales (EUR bn), by Product Sub-Category, 2015-2020

Table 3: Belgium Footwear Retail Sales (EUR bn), by Product Sub-Category, 2010-2015

Table 4 Belgium Footwear Retail Sales (EUR bn), by Product Sub-Category, 2015-2020

Table 5: Major Domestic Retailers in Belgium

Table 6: Major International Retailers in Belgium

Table 7: Key Clothing Retailers in Belgium

Table 8: Key Footwear Retailers in Belgium

Table 9: Key Books, News, and Stationery Retailers in Belgium

Table 10: Key Electrical and Electronics Retailers in Belgium

Table 11: Key Food and Grocery Retailers in Belgium

Table 12: Key Health and Beauty Retailers in Belgium

Table 13: Key Furniture and Floor Coverings Retailers in Belgium

Table 14: Key Home and Garden Products Retailers in Belgium

Table 15: Key Music, Video, and Entertainment Retailers in Belgium

Table 16: Key Sports & Leisure equipment Retailers in Belgium

Table 17: Key Jewelry, Watches, and Accessories Retailers in Belgium

Table 18: Key Luggage and Leather Goods Retailers in Belgium

Table 19: Belgium Exchange Rate EUR-US$ (Annual Average), 2009-2014

Table 20: Belgium Exchange Rate EUR-US$ (Annual Average), 2015-2019

Table 21: Verdict Retail Channel Definitions

Table 22: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015

Figure 2: Growth Rate of GDP (Constant US$), 2010-2015

Figure 3: GDP Value and Growth (EUR billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (EUR billion, %), 2015-2020

Figure 5: Gross domestic savings (% of GDP) 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Belgium (EUR Billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (EUR), 2005 and 2015

Figure 16: Per Capita Spend (EUR) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E

Figure 18: Major Cities with High Spend on Retail

Figure 19: Doing Business in Belgium

Figure 20: Total Number of Internet Users and Penetration (Millions, %), 2006-2015

Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015

Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015

Figure 23: Carrefour launches contactless payments

Figure 24: Retail Sales Value and Growth (EUR billion, %), 2005-2015

Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015

Figure 26: Total Retail Sales and Growth Rate (EUR billion, %), 2015 and 2020

Figure 27: Online Sales and Growth Rate (EUR billion, %) 2015-2020

Figure 28: Share of Key Product Sectors (%), 2015 and 2020

Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020

Figure 30: Value Growth of Key Product Sectors (EUR billion), 2015-2020

Figure 31: Spend Per Channel, 2015 and 2020

Figure 32: Online Penetration of Key Product Sectors (%), 2015

Figure 33: Online Penetration of Key Product Sectors (%), 2020

Figure 34: Share of Clothing in overall Retail 2015 and 2020

Figure 35: Retail Sales Value and Growth (EUR billion, %) of Clothing 2015-2020

Figure 36: Spend-per-Head on Clothing 2015 and 2020

Figure 37: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2015 and 2020

Figure 38: Children swear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 39: Menswear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 40: Women swear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 41: Online Spend in Clothing 2015-2020

Figure 42: Online Share of Total Clothing Spend 2015 and 2020

Figure 43: Spending per Channel in Clothing (%) 2015 and 2020

Figure 44: Share of Footwear in Total Retail 2015 and 2020

Figure 45: Retail Sales Value and Growth (EUR billion, %) of Footwear 2015-2020

Figure 46: Spend-per-Head on Footwear 2015 and 2020

Figure 47: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020

Figure 48: Women's Footwear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 49: Men's Footwear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 50: Children's Footwear Sales Value and Growth (EUR billion, %) 2015-2020

Figure 51: Online Spend in Footwear 2015-2020

Figure 52: Online Share of total Footwear Spend 2015 and 2020

Figure 53: Spending per Channel in Footwear (%) 2015 and 2020

Figure 54: Share of Books, News and Stationery in Total Retail2015 and 2020

Figure 55: Retail Sales Value and Growth (EUR billion, %) of Books, News, and Stationery 2015-2020

Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020

Figure 57: Online Spend in Books, News, and Stationery 2015-2020

Figure 58: Online Share of total Books, News and Stationery Spend 2015 and 2020

Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020

Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 61: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics 2015-2020

Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020

Figure 63: Online Spend in Electrical and Electronics 2015-2020

Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020

Figure 67: Retail Sales Value and Growth (EUR billion, %) of Food and Grocery 2015-2020

Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020

Figure 69: Online Spend in Food and Grocery 2015-2020

Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020

Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020

Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020

Figure 73: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty2015-2020

Figure 74: Spend-per-Head on Health and Beauty2015 and 2020

Figure 75: Online Spend in Health and Beauty2015-2020

Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020

Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020

Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 79: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings 2015-2020

Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020

Figure 81: Online Spend in Furniture and Floor Coverings 2015-2020

Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 85: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2015-2020

Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020

Figure 87: Online Spend in Home and Garden Products 2015-2020

Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020

Figure 91: Retail Sales Value and Growth (EUR billion, %) of Music, Video, and Entertainment Software

Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020

Figure 93: Online Spend in Music, Video, and Entertainment Software 2015-2020

Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 95: Spending per Channel in Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 97: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment 2015-2020

Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020

Figure 99: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020

Figure 103: Retail Sales Value and Growth (EUR billion, %) of Jewelry, Watches, and Accessories 2015-2020

Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020

Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015-2020

Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020

Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020

Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020

Figure 109: Retail Sales Value and Growth (EUR billion, %) of Luggage and Leather Goods 2015-2020

Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020

Figure 111: Online Spend in Luggage and Leather Goods 2015-2020

Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020

Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020

Figure 114: The Triangulated Market Sizing Methodology

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