Retailing in Denmark – Market Shares, Summary and Forecast to 2022

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Retailing in Denmark, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Denmark retail environment. In addition, it analyzes the key consumer trends influencing Denmark retail industry.

Retail sales in Denmark registered sluggish growth during 2012-2017 and registered sales of Kr331.8 billion in 2017, an increase of 2% over 2016. However, a slew of favorable factors are set to propel retail sales during 2017-2022.

What else does this report offer?

– In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
– The report also details major retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments
– Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
– Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
– Qualitative and quantitative insights of changing retail dynamics across various channels.

Scope

– Retail sales in Denmark registered sluggish growth during 2012-2017 and registered sales of Kr331.8 billion in 2017, an increase of 2% over 2016.

– Specialist retailers have commanded the largest share of clothing & footwear sales in Denmark.

– Food & grocery sector sales in Denmark reached Kr162.1 billion in 2017, an increase of 2.2% over 2016.

– Online is the fastest-growing channel and sales are projected to register a CAGR of 8.3% during 2017-2022 in electricals sector.

– The home sector in Denmark is partially consolidated with the top 10 retailers commanding a 39.2% share of the overall sector sales in 2017.

Reasons to Buy

– Gain comprehensive knowledge on 26 product categories in Denmark retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

– Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour

– Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2012, with forecasts until 2022

– Analysis of key international and domestic players operating in Denmark retail market – including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

H&M
Debenhams (Magasin)
Intersport
Sportmaster
Din Tøjmand
Mr Hunkemöller
Skoringen
Salling
Tøjeksperten
Rema 1000
Dagli'Brugsen & Lokalbrugsen
Super Brugsen
Netto
Fakta
Fotex
Meny
Kvickly
Spar
Aldi
Fakta
Fotex
Meny
Kvickly
Spar
Aldi
Elgiganten
Fotex
Punkt1
Bilka
Expert
CBC
Amazon
Euronics
Power
Hvidt & Frit
Apotekeren Amba
Matas
A-apoteket
Synsam
Netto
Specsavers
Super Brugsen
Synoptik
Kvickly
Fotex
IKEA
Harald Nyborg
Bauhaus
Imerco
IDEmøbler
Jysk Nordic
Stark
Fotex
Kvickly
Silvan

Table of Contents

Table of Contents

Key findings 03

The State of the Nation 05

The State of Retail 12

Clothing & footwear 23

Food & grocery 39

Electricals 47

Health & beauty 55

Home 65

Others 76

Definitions 87

Methodology 98

Frequently asked questions

Retailing in Denmark – Market Shares, Summary and Forecast to 2022 thematic reports
Currency USD
$3,500

Can be used by individual purchaser only

$10,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Retailing in Denmark – Market Shares, Summary and Forecast to 2022 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Retailing in Denmark – Market Shares, Summary and Forecast to 2022 in real time.

  • Access a live Retailing in Denmark – Market Shares, Summary and Forecast to 2022 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.