Retailing in Thailand– Market Summary & Forecasts

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$4950

The Thai retail market recorded a CAGR of 3.2% over the past five years despite economy slowdown and political instability. It is expected to grow at a CAGR of 3.7% in 2015-2020 driven by increasing consumer spending, rising tourism, and a growing middle-income population. In addition, the Thai government has included boosting consumer spending among its main economic policies will support the growth retail market in the country. On the other hand, growing internet and smartphone penetration coupled with high interests among the youngsters to shop online is expected to fuel the retail sales through online channel. Rising international tourist arrivals will ensure a good platform for duty free operators. To capitalize on this opportunity duty free retailers are opening downtown duty free stores across popular tourist destinations such as Bangkok and Phuket.

Scope

Retailing in Thailand– Market Summary & Forecasts, 2015–2020 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Thailand retail environment. In addition, it analyzes the key consumer trends influencing Thailand retail industry.

The report also offers:

– In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

– Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

– Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

– Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons to Buy

– Gain comprehensive knowledge on 26 products across 12 product sectors in Thailand retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

– Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

– Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020

– Analysis of key international and domestic players operating in Thailand retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

108 Shop
7-Eleven
Adidas
AJ
Amorn Electronics Center
Asia Books
B2S
Bata
Big C
Boomerangshop
Boots
Bvlgari
Cap
Central
Charles & Keith
CP Fresh Mart
Decathlon
Ecco
Esprit
Ethaicd
Family Mart
Foodland
Gap
Gems Gallery
Happythai
Home Pro
HomeWorks
Ikea
Index Living Mall
Jaspal
Jubilee
Kinokuniya
Koncept
Lawson 108
Louis Vuitton
Loewe
Célin and Mulberry
Makro
Mango
Modern Form
Naiin
NaRaYa
Nike
OfficeMate
Power Buy
Prada
Prima Gold
Robinson
Samsonite
SB Design Square
Se Ed Book Center
Sephora
Sports World
Super Sports
Tesco Lotus Express
Thai Watsadu
Thaidvd
Tops
Villains SF
Watson’s
Zalora
Zara

Table of Contents

N/A

Table

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A growing economy offers new opportunities to retailers

3.1.1 New government economic policies to stimulate the retail market

3.1.2 Higher savings rate will slowdown consumer spending

3.1.3 Services sector expanding its share of employment

3.1.4 Inflation

3.1.5 Rise in consumption expenditure a positive sign for retailers

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 An aging population will affect the country's economic growth

4 Thai Shoppers

4.1 Mobile commerce to boost online retail sales in Thailand

4.2 Thailand's elderly shoppers offer new opportunities for retailers

4.3 Luxury mall development will attract high spending

4.4 Rising tourist arrivals spurs retail sales growth in Thailand

5 Doing Business in Thailand

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Latest business reforms in Thailand

5.3 Thai Government introduces a new e-payment system to become a cashless society

5.4 DHL launched its e-commerce delivery service targeting SMEs and the flourishing Thai e-commerce market

6 Internet & Technology

6.1 Internet penetration is growing stronger

6.2 Fixed broadband in not fully developed yet in Thailand

6.3 High smartphone penetration set to boost m-commerce.

6.3.1 Use of social media through smartphones on the rise, providing an opportunity for retailers

6.4 Technology Trends

6.4.1 To encourage digital shopping in non-metros Tesco Lotus launched Lazada kiosks

6.4.2 Retailers are launching online shopping services via social media applications

7 Retail Topline

7.1 Total Retail

7.1.1 Online Sales & Growth

7.2 Summary of product sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of channels

7.3.1 Spend per Channel

7.3.2 Online Penetration of Key Product Sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

9.1 Clothing

9.2 Footwear

9.3 Books, News and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video and Entertainment Software

9.1 Sports and Leisure Equipment

9.11 Jewelry, Watches and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Figures

Table 1: Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2010-2015

Table 2: Thailand Clothing Retail Sales (THB billion), by Product Sub-Category, 2015-2020

Table 3: Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2010-2015

Table 4: Thailand Footwear Retail Sales (THB billion), by Product Sub-Category, 2015-2020

Table 5: Major Domestic Retailers in Thailand

Table 6: Major International Retailers in Thailand

Table 7: Key Clothing Retailers in Thailand

Table 8: Key Footwear Retailers in Thailand

Table 9: Key Books, News and Stationery Retailers in Thailand

Table 10: Key Electrical and Electronics Retailers in Thailand

Table 11: Key Food and Grocery Retailers in Thailand

Table 12: Key Health and Beauty Retailers in Thailand

Table 13: Key Furniture and Floor Coverings Retailers in Thailand

Table 14: Key Home and Garden Products Retailers in Thailand

Table 15: Key Music, Video and Entertainment Retailers in Thailand

Table 16: Key Sports & Leisure equipment Retailers in Thailand

Table 17: Key Jewelry, watches and accessories Retailers in Thailand

Table 18: Key Luggage and Leather Goods Retailers in Thailand

Table 19: Thailand Exchange Rate THB-USD (Annual Average), 2010-2015

Table 20: Thailand Exchange Rate THB-USD (Annual Average), 2016-2020 Forecasts

Table 21: Verdict Retail Channel Definitions

Table 22: Verdict Retail Category Definitions

Frequently asked questions

Retailing in Thailand– Market Summary & Forecasts standard reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Retailing in Thailand– Market Summary & Forecasts in real time.

  • Access a live Retailing in Thailand– Market Summary & Forecasts dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.