Retailing in the Philippines– Market Summary & Forecasts

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Published: October 01, 2016 Report Code: VRRT0252MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Philippines’ retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts to boost domestic consumption, relatively low inflation levels, and increasing disposable income. The growing ubiquity of high-speed internet access and the increasing adoption of mobile devices are fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Scope

Retailing in the Philippines– Market Summary & Forecasts, 2015–2020 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Philippines retail environment. In addition, it analyzes the key consumer trends influencing the Philippines retail industry.

The report also offers:

– In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

– Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

– Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

– Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons to Buy

– Gain comprehensive knowledge on 26 products across 12 product sectors in the Philippines retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

– Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

– Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020

– Analysis of key international and domestic players operating in the Philippines retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

Suyen Corporation
Golden ABC Inc.
Marks & Spencer Plc.
SM Investments Corporation
Kily
Gobuy.com.ph
Inditex
H&M
Robinsons Retail Holdings Inc.
Rocket Internet
Metro Retail Stores Group
Melissa
DC Shoes Inc.
SoFab
National Book Store Inc.
Expressions Stationery Shop Inc.
Rex Bookstore Inc.
Fully Booked Inc.
Goodwill Trading Co. Inc.
Abenson Inc.
Anson’s
Kimstore
Seven & I Holdings Co. Ltd.
Aeon Co Ltd
Puregold Price Club Inc.
SM Retail Inc.
Alfamart PT Sumber Alfaria Trijaya Tbk
FamilyMart Co. Ltd
Sari-Sari Store
Mallers Management Corporation
Mercury Drug Corp
A.S Watson
L'Oréal S.A
Avon Cosmetics Inc.
LVMH Moët Hennessy Louis Vuitton SE
Glamourbox Inc.
Abenson Group of Companies
Our Home
Blims Fine Furniture
SB Design Square Group
Mandaue Foam Inc.
he Filipino Mall Corporation
Lorenz Furniture
Robinsons Retail Holdings Inc.
Ace Hardware Corporation
OdysseyNEXT.com
Lazada Group
Kabayan Central Net Works Inc.
Astroplus
Chris Sports
Jb Sports
Planet Sports Inc.
Nike Inc.
Quorum Group of Companies
F&C Jewelry
Karat World
Pandora A/S
Just Jewels Diamonds Boutique Corp
Tiffany & Co
Rimowa GmbH
The Baggery
Louis Vuitton Malletier
PRIMER Group of Companies
Samsonite International S.A

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 Strengthening economy, rising consumer confidence, and favorable government policies are setting positive expectations to retailers

3.1.1 Filipinos are the most optimistic consumers in the world

3.1.2 Service remains the dominant sector for employment

3.1.3 Overall unemployment is stable but youth unemployment is a concern

3.1.4 Contracting prices of domestic and international commodities has an impact on inflation

3.1.5 Rising consumption expenditure is a positive sign for retailers

3.2 Rising number of young population will fuel the retail sector in the country

4 Filipino Shoppers

4.1 The increasing adoption of internet and smartphones creates opportunities for retailers in the country

4.2 Grocery retailers play a vital role in the overall retail market

4.3 Luxury sector set to witness rapid growth during the forecast period

4.4 Real estate developers are broadening their horizons into the retail market

5 Doing Business in the Philippines

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and Logistics

5.1.5 Key business reforms

6 Internet and Technology

6.1 Broadband

6.2 Mobile phones

6.3 Internet

6.4 Social media is shaping the retail market

7 Retail Topline

7.1 Total Retail

7.1.1 Online sales & growth

7.2 Summary of Product Sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of Channels

7.3.1 Spend per channel

7.3.2 Online penetration of key product sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.5.1 Health and Beauty

8.1.6 Furniture and Floor Coverings

8.1.7 Home and Garden Products

8.1.8 Music, Video, and Entertainment Software

8.1.9 Sports and Leisure Equipment

8.1.10 Jewelry, Watches, and Accessories

8.1.11 Luggage and Leather Goods

9 Retailers

9.1 Clothing

9.2 Footwear

9.3 Books, News and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video and Entertainment Software

9.1 Sports & Leisure Equipment

9.11 Jewelry, Watches and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Table

Table 1: Philippines Clothing Retail Sales (PHP bn), by Product Sub-Category, 2010-2015

Table 2: Philippines Clothing Retail Sales (PHP bn), by Product Sub-Category, 2015-2020

Table 3: Philippines Footwear Retail Sales (PHP bn), by Product Sub-Category, 2010-2015

Table 4: Philippines Footwear Retail Sales (PHP bn), by Product Sub-Category, 2015-2020

Table 5: Major Domestic Retailers in the Philippines

Table 6: Major International Retailers in the Philippines

Table 7: Key Clothing Retailers in the Philippines

Table 8: Key Footwear Retailers in the Philippines

Table 9: Key Books, News and Stationery Retailers in the Philippines

Table 10: Key Electrical and Electronics Retailers in the Philippines

Table 11: Key Food and Grocery Retailers in the Philippines

Table 12: Key health and beauty Retailers in the Philippines

Table 13: Key Furniture and Floor Coverings Retailers in the Philippines

Table 14: Key Home and Garden Products Retailers in the Philippines

Table 15: Key Music, Video and Entertainment Retailers in Turkey

Table 16: Key Sports & Leisure equipment Retailers in the Philippines

Table 17: Key Jewelry, watches and accessories Retailers in the Philippines

Table 18: Key Luggage and Leather Goods Retailers in the Philippines

Table 19: Philippines Exchange Rate PHP-US$ (Annual Average), 2010-2015

Table 20: Philippines Exchange Rate PHP-US$ (Annual Average), 2016-2020 Forecasts

Table 21: Verdict Retail Channel Definitions

Table 22: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015

Figure 2: Growth Rate of GDP (Constant US$), 2010-2015

Figure 3: GDP Value and Growth (PHP billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (PHP billion, %), 2015-2020

Figure 5: Gross domestic savings (% of GDP), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation GDP deflator (annual %) 2005-2015

Figure 9: Household Consumption Expenditure of Philippines (US$ billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (PHP), 2005 and 2015

Figure 16: Per Capita Spend (PHP) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015, and 2020E

Figure 18: Tiger Resort Luxury mall in Manila City

Figure 19: Ayala Land and SM Prime Holdings new malls

Figure 20: Key Components of Doing Business in the Philippines

Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015

Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015

Figure 23: Total Number of Internet Users and Penetration (Millions, %), 2005-2015

Figure 24: Top five social media sites in Philippines – penetration levels (%)

Figure 25: Retail Sales Value and Growth (PHP billion, %), 2005-2015

Figure 26: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015

Figure 27: Total Retail Sales and Growth Rate (PHP billion, %), 2015 and 2020

Figure 28: Online Sales and Growth Rate (PHP billion, %) 2015-2020

Figure 29: Share of Key Product Sectors (%), 2015 and 2020

Figure 30: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020

Figure 31: Value Growth of Key Product Sectors (PHP billion), 2015-2020

Figure 32: Share of retail spend per channel, 2015 and 2020

Figure 33: Online Penetration of Key Product Sectors (%), 2015

Figure 34: Online Penetration of Key Product Sectors (%), 2020

Figure 35: Share of Clothing in overall Retail 2015 and 2020

Figure 36: Retail Sales Value and Growth (PHP billion, %) of Clothing 2015-2020

Figure 37: Spend-per-Head on Clothing 2015 and 2020

Figure 38: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2015 and 2020

Figure 39: Childrenswear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 40: Menswear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 41: Womenswear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 42: Online Spend in Clothing 2015-2020

Figure 43: Online Share of Total Clothing Spend 2015 and 2020

Figure 44: Spending per Channel in Clothing (%) 2015 and 2020

Figure 45: Share of Footwear in Total Retail 2015 and 2020

Figure 46: Retail Sales Value and Growth (PHP billion, %) of Footwear 2015-2020

Figure 47: Spend-per-Head on Footwear 2015 and 2020

Figure 48: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020

Figure 49: Women's Footwear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 50: Men's Footwear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 51: Children's Footwear Sales Value and Growth (PHP billion, %) 2015-2020

Figure 52: Online Spend in Footwear 2015-2020

Figure 53: Online Share of total Footwear Spend 2015 and 2020

Figure 54: Spending per Channel in Footwear (%) 2015 and 2020

Figure 55: Share of Books, News, and Stationery in Total Retail 2015 and 2020

Figure 56: Retail Sales Value and Growth (PHP billion, %) of Books, News, and Stationery 2015-2020

Figure 57: Spend-per-Head on Books, News, and Stationery 2015 and 2020

Figure 58: Online Spend in Books, News, and Stationery 2015-2020

Figure 59: Online Share of total Books, News, and Stationery Spend 2015 and 2020

Figure 60: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020

Figure 61: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 62: Retail Sales Value and Growth (PHP billion, %) of Electrical and Electronics 2015-2020

Figure 63: Spend-per-Head on Electrical and Electronics 2015 and 2020

Figure 64: Online Spend in Electrical and Electronics 2015-2020

Figure 65: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 66: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 67: Share of Food and Grocery in overall Retail 2015 and 2020

Figure 68: Retail Sales Value and Growth (PHP billion, %) of Food and Grocery 2015-2020

Figure 69: Spend-per-Head on Food and Grocery 2015 and 2020

Figure 70: Online Spend in Food and Grocery 2015-2020

Figure 71: Online Share of total Food and Grocery Spend 2015 and 2020

Figure 72: Spending per Channel in Food and Grocery (%) 2015 and 2020

Figure 73: Share of Health and Beauty in overall Retail 2015 and 2020

Figure 74: Retail Sales Value and Growth (PHP billion, %) of Health and Beauty 2015-2020

Figure 75: Spend-per-Head on Health and Beauty 2015 and 2020

Figure 76: Online Spend in Health and Beauty 2015-2020

Figure 77: Online Share of total Health and Beauty Spend 2015 and 2020

Figure 78: Spending per Channel in Health and Beauty (%) 2015 and 2020

Figure 79: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 80: Retail Sales Value and Growth (PHP billion, %) of Furniture and Floor Coverings 2015-2020

Figure 81: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020

Figure 82: Online Spend in Furniture and Floor Coverings 2015-2020

Figure 83: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 84: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 85: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 86: Retail Sales Value and Growth (PHP billion, %) of Home and Garden Products 2015-2020

Figure 87: Spend-per-Head on Home and Garden Products 2015 and 2020

Figure 88: Online Spend in Home and Garden Products 2015-2020

Figure 89: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 90: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 91: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020

Figure 92: Retail Sales Value and Growth (PHP billion, %) of Music, Video, and Entertainment Software 2015-2020

Figure 93: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020

Figure 94: Online Spend in Music, Video, and Entertainment Software 2015-2020

Figure 95: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 96: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 97: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 98: Retail Sales Value and Growth (PHP billion, %) of Sports and Leisure Equipment 2015-2020

Figure 99: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020

Figure 100: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 101: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 102: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 103: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020

Figure 104: Retail Sales Value and Growth (PHP billion, %) of Jewelry, Watches, and Accessories 2015-2020

Figure 105: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020

Figure 106: Online Spend in Jewelry, Watches, and Accessories 2015-2020

Figure 107: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020

Figure 108: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020

Figure 109: Share of Luggage and Leather Goods in overall Retail 2015 and 2020

Figure 110: Retail Sales Value and Growth (PHP billion, %) of Luggage and Leather Goods 2015-2020

Figure 111: Spend-per-Head on Luggage and Leather Goods 2015 and 2020

Figure 112: Online Spend in Luggage and Leather Goods 2015-2020

Figure 113: Online Share of total Luggage and Leather Goods Spend 2015 and 2020

Figure 114: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020

Figure 115: The Triangulated Market Sizing Methodology

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