Romania Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights
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Romania Beer and Cider Market Overview
The Romania beer and cider market size was LCU12.51 billion in 2022 and the market is expected to register a CAGR of more than 22% during 2023-2028. The Romania beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Romania Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The premiumization trend was strongly evident in the beer & cider market in 2022, with the premium segment being the only price segment to register volume growth. Consumers sought premium and well-known brands due to their traditional brewing techniques and usage of high-quality and organic ingredients. Although most Romanians continued to favor regular-strength beers in 2022, a significant number chose no-/low-alcohol beers for health and lifestyle reasons. Especially since the onset of the pandemic, many consumers have cut down on their alcohol consumption to stay fit and healthy. Aligning with this trend, manufacturers are introducing no-alcohol versions and low-strength beers in the country.
Market Size (2022) | LCU12.51 billion |
CAGR (2023-2028) | >22% |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Glass
· Metal · PET |
Key Packaging Types | · Bottle
· Can · Keg |
Leading Brands | · Ciucas
· Timisoreana · Neumarkt · Usrus · Bergenbier |
Leading Companies | · Ursus Breweries
· Heineken Romania · Bergenbier · United Romanian Breweries Bereprod · Romaqua |
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Romania Beer and Cider Market Segmentation by Distribution Channels
The off-premise channel dominated the market by volume and value in 2022.
The key distribution channels in the Romania beer and cider market are on-premise and off-premise. In 2022, the off-premise distribution channel dominated the market both in terms of value and volume. The segment includes the volume of beer and cider sold for “subsequent consumption” away from the place of purchase. The segment includes products purchased from retail outlets including traditional and modern retail stores and e-commerce for consumption on the go.
Romania Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Romania Beer and Cider Market Segmentation by Packaging
Bottles were the most preferred packaging type and PET was the leading packaging material in 2022.
The key packaging types in the Romania beer and cider market are can, bottle, and keg. The bottle packaging type had the major market volume share in 2022. The key packaging materials in the Romanian beer and cider market are metal, PET, and glass. PET had the major market volume share in 2022.
Romania Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Romania Beer and Cider Market – Top Brands
Ciacus emerged as the most popular brand in terms of value and volume in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Romania beer and cider brands. Some of the leading brands in the Romania beer and cider market are –
- Ciacus
- Timisoreana
- Neumarkt
- Ursus
- Bergenbier
- Others
Romania Beer and Cider Market Analysis by Brands, 2022 (%)
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Romania Beer and Cider Market – Competitive Landscape
Ursus Breweries with the highest revenue became the market leader in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Romanian beer and cider companies. Some of the leading companies in the Romania beer and cider market are –
- Ursus Breweries
- Heineken Romania
- Bergenbier
- United Romanian Breweries Bereprod
- Romaqua
- Others
Romania Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Romania Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2018-2028)
- On-Premise
- Off-Premise
Romania Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2018-2028)
- Metal
- Glass
Romania Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2018-2028)
- Can
- Bottle
- Keg
Scope
a) Low purchasing power and the desire of many consumers to reduce their alcohol consumption negatively impacted sales of beer & cider products in 2022.
b) The lifting of COVID-19 restrictions on tourist arrivals, public mobility, and the operations of HoReCa outlets stimulated the Romanian economy in 2022, leading to lower unemployment and higher on-premise consumption.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Romanian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Romanian beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Heineken Romania
Bergenbier
United Romanian Breweries Bereprod
Romaqua
European Food
Albrau
Table of Contents
Frequently asked questions
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What was the Romania beer and cider market size in 2022?
The beer and cider market size in Romania was LCU12.51 billion in 2022.
-
What is the Romania beer and cider market growth rate?
The beer and cider market in Romania is expected to register a CAGR of more than 22% during 2023-2028.
-
Which was the leading distribution channel in the Romania beer and cider market in 2022?
The leading distribution channel in the Romania beer and cider market was off-premise.
-
Which was the leading packaging material in the Romania beer and cider market in 2022?
The leading packaging material in the Romania beer and cider market was PET.
-
Which was the leading packaging type in the Romania beer and cider market in 2022?
The leading packaging type in the Romania beer and cider market was the bottle.
-
Which are the leading brands in the Romanian beer and cider market?
Some of the leading brands in the Romanian beer and cider market are Ciacus, Timisoreana, Neumarkt, Ursus, Bergenbier, and others.
-
Which are the leading companies in the Romania beer and cider market?
Some of the leading companies in the Romania beer and cider market are Ursus Breweries, Heineken Romania, Bergenbier, United Romanian Breweries Bereprod, Romaqua, and others.
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