Romania Cigarettes Market Analysis and Forecast by Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation, 2021-2026

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Romania Cigarettes Market Report Overview

The Romanian cigarettes market size was RON27.8 billion ($6.7 billion) in 2021. The market is expected to achieve a CAGR of more than 3% during 2021-2026.  Per capita expenditure of cigarettes in Romania was higher compared to both the global and regional (Eastern Europe) levels. However, Romania government is expected to increase excise tax on tobacco products as per EU directive, this may have a negative effect on the volume of sales during forecast period.

The Romania cigarettes market research report provides a comprehensive overview of the cigarettes sector in Romania.

Romania Cigarettes Market Report Overview The Romanian cigarettes market size was RON27.8 billion ($6.7 billion) in 2021. The market is expected to achieve a CAGR of more than 3% during 2021-2026.  Per capita expenditure of cigarettes in Romania was higher compared to both the global and regional (Eastern Europe) levels. However, Romania government is expected to increase excise tax on tobacco products as per EU directive, this may have a negative effect on the volume of sales during forecast period.  The Romania cigarettes market research report provides a comprehensive overview of the cigarettes sector in Romania.

For more insights on Romania cigarettes market forecast, download a free report sample

Romania Cigarettes Market Segments

The key category in the Romania cigarettes market is is segmented into filter cigarettes and plain cigarettes. Filter cigarettes segment dominated the market in 2021, and is expected to continue doing so during the forecast period. It can be further categorised into filter cigarettes 100s, filter cigarettes 120s, filter cigarettes king size, filter cigarettes regular and other filter cigarettes.

Romania Cigarettes Market Analysis, by Segments

Romania Cigarettes Market Analysis, by SegmentsFor more distribution channel insights into the Romania cigarettes market, download a free report sample

Romania Cigarettes Market Segmentation by Distribution Channel

The key distribution channels in the Romania cigarettes market are convenience stores, hypermarkets and supermarkets, tobacco specialists, department stores and cash and carries and warehouse clubs. Convenience stores were the leading distribution channel in the cigarettes category in 2021.

Romania Cigarettes Market Analysis, by Distribution Channels

Romania Cigarettes Market Analysis, by Distribution Channels For more distribution channel insights into the Romania cigarettes market, download a free report sample

Competitive Landscape

The leading companies in the Romania cigarettes market are British American Tobacco Plc, Japan Tobacco Inc, Philip Morris International Inc., and Imperial Brands Plc in terms of volume in 2021. British American Tobacco Plc alone accounted for more than half of the market volume share.

Romania Cigarettes Market Analysis, by Companies

Romania Cigarettes Market Analysis, by Companies For more company insights into the Romania cigarettes market, download a free report sample

Romania Cigarettes Market Overview

Market Size (2021) RON27.8 billion ($6.7 billion)
CAGR (2021-2026) >3%
Key Segment Filter Cigarettes, and Plain Cigarettes
Key Distribution Channels Convenience Stores, Hypermarkets & Supermarkets, Tobacco Specialists, Department Stores, and Cash & Carries & Warehouse Clubs
Leading Companies British American Tobacco Plc, Japan Tobacco Inc, Philip Morris International Inc., and Imperial Brands Plc

Scope

The report provides:

  • An overview of the growth at a sector level and provides an analysis of four categories: cigarettes. These categories are analyzed by value, volume, and CAGR for the period 2016-2026. The section also includes value analysis of segments, value, and volume analysis of sub-segments under each category for the period 2016-2026.
  • Analysis of the leading distribution channels at the category level in 2021. The consumer sector reports cover the distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, cigarettes specialists, vending machines, and other general retailers.
  • Taxation landscape in the country and effects on the cigarettes sector.
  • Analysis of leading companies by category in 2021 and analysis of the market share and growth of private labels in each category.
  • Consumption of cigarettes by gender in Romania.
  • The impact of policies and regulations on the tobacco sector in Romania.
  • Forecast analysis of categories in the tobacco sector.
  • Outlook on macroeconomic indicators in Romania, with a detailed summary of the economy, labor market, and demographics.
  • Provides sector value and volume data, including category and sector level data for the period 2016-2026.

Key Highlights

  • Convenience stores was the leading distribution channel in the cigarettes category
  • British American Tobacco Plc was the leading company in the cigarettes category
  • Per capita expenditure of tobacco was higher in Romania than at regional and global levels in 2021
  • Smoking prevalence in Romania was higher among men than women

Reasons to Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future.

Table of Contents

Table of Contents

Report scope

Part 1: Introduction

Executive Summary

Part 2: Market Context

Value growth analysis by region

PCE of Romania compared to global and Eastern Europe markets

Part 3: Market Size and Structure

Romania tobacco sector snapshot

Market size analysis – category: cigarettes

Segment analysis : cigarettes

Sub-segment analysis: cigarettes

Per capita expenditure analysis by category

Part 4: Taxation and Retail

Tax incidence comparison – cigarettes

Channel Share Analysis – cigarettes

Part 5 Manufacturers and Brands

Leading companies by volume share – cigarettes

Brand share analysis of top five companies by category

Part 6: The Smoking population

Smoking population, by gender

Part 7: Operating Constraints

Part 8: Prospects and Forecasts

Tobacco product growth analysis- cigarettes

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Romania risk index (GCRI) 2021

Romania risk analysis – compared to global and Eastern Europe markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading categories (value), 2021

Fastest-growing segments (value), 2021

Leading companies by category (volume), 2021*

Leading channel by category (volume), 2021*

Cigarettes – value analysis by segment, 2016–2026

Cigarettes– value analysis by sub-segment, 2016–2026

Cigarettes – volume analysis by sub-segment, 2016–2026

Change in distribution share in cigarettes, 2016–2021

Brand volume shares of top five companies by category, 2021

Performance Overview (Score: 1–100)

Sector data, by category

Per capita expenditure (US$), 2016–2026

Tobacco volume sales distribution in Romania, by category, 2021

Brand volume share by category, 2021

Real GDP (RON Billion) Value and Annual Growth (%), 2018–2026

Nominal GDP (RON Billion) Value and Annual Growth (%), 2018–2026

Consumer Price Inflation (%), 2018–2026

Employed People (Million) and Unemployment Rate (%), 2018–2026

Nominal household final consumption expenditure and annual growth (%), 2018–2026

Population and annual growth (%), 2018–2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016–2026

Figures

List of Figures

Value share of Romania in the global and Eastern European tobacco sector, 2021–2026

Per capita expenditure comparison – Romania, Eastern Europe, and global, 2016–2026

Market size and growth analysis by value, tobacco products sector, 2016–2026

Market size and growth analysis by value and volume, cigarettes category, 2016–2026

Key distribution channels – cigarettes, in million pieces

Leading companies (in volume million pieces) in the cigarettes category, 2021

Percentages of adult smokers by gender, 2007–2026

Cigarettes consumption, million pieces, 2016–2026

Real GDP (RON billion) and annual growth (%)

Nominal GDP (RON billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in RON terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Romanian performance in country risk analysis in comparison Eastern Europe and world average

Frequently asked questions

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