Romania Fuel Cards Market Size, Share, Key Players, Fuel Cards Value and Volume, and Forecast, 2020-2024

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The fuel card volumes in Romania was 1,796.7million liters in 2020. The market is projected to grow at a CAGR of more than 5% during the forecast period. The Romania fuel cards market report is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2024, key data on independent and oil company card issuers and an analysis of fuel card competition in Romania.

Overview of the Romania fuel card market

Overview of the Romania fuel card market

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What are the market dynamics in the Romania fuel cards in industry?

Both international and domestic trade were adversely affected by COVID-19 restrictions, CRT vehicles had more business as they were still required to transport essential supplies. CRT vehicles in Romania have at least one fuel card, as companies ensure their drivers have maximum service station network coverage along their varied transport routes. In the future, growing levels of international trade across Europe will encourage traditionally domestic fleets to use fuel cards in neighboring countries. By 2024, card operators should ensure that they create new partnerships domestically and in neighboring countries, such as Hungary, in order to expand their acceptance networks in urban and rural locations, as well as to meet fleet needs and increase the appeal of their fuel cards to drivers of CRT vehicles. Operators should benefit from this growing market segment.

During 2020–2024, maximum of new fuel cards in Romania will be issued to small domestic fleets, as they take on new business in foreign markets owing to increasing trade between neighboring countries. Due to its extensive vaccination program, Romania is projected to begin its recovery from the second wave of COVID-19 by the end of Q2 2021. As a result, international trade levels in Europe will increase in the forecast period, and many traditionally domestic fleets will expand their businesses into surrounding countries. This new business will encourage many fleets to turn to fuel cards to take advantage of international card acceptance and additional services.

What are the key channels in Romania fuel cards market?

The key channels in the Romania fuel cards market are fleet cards and CRT cards.

Fleet cards segment in the Romania fuel cards market

Fuel sold from fleet cards posted continuous growth during 2015-2019. However, in 2020, fleet card volumes fell, due to the impact of COVID-19 restrictions on total fuel card volumes. To reduce costs in order to remain competitive, domestic fleets in Romania are increasingly opting for fuel cards. Furthermore, as card operators introduce lower volume limits to target this growing market segment, there will likely be an influx of small and medium-sized fleets in the fuel card market.

Toward 2024, EV prices will fall, and electric charging networks will expand, making EVs feasible for commercial use. Therefore, it is crucial that card operators upgrade their facilities in accordance with the changing needs of fleets.

CRT cards segment in the Romania fuel cards market

Major contributors to the fuel sold to CRT vehicles include rising levels of international transport, as well as logistics companies’ need to use the additional services offered by fuel card operators. There are high levels of competition in the CRT card market in Romania, with many card operators offering similar services. This can make it difficult to distinguish one card offering from another, which results in many CRT vehicles having multiple fuel cards. It is therefore vital that fuel card operators appeal to drivers, as well as fleet managers, in order to ensure that their card is preferred over competitors’ offerings.

With multiple cards per vehicle, it is often left up to the driver to decide where to refuel and which card to use. In order to increase CRT card volumes, card operators should invest in services for drivers to encourage them to use a specific card. Card operators should focus on driver services such as discounted meal deals, wash facilities, truck parking, overnight parking, free Wi-Fi, outside eating areas, and driver loyalty programs. These will help operators to differentiate their offerings and increase CRT volumes toward 2024.

Romania fuel cards market, by channel

Romania fuel cards market, by channel

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Who are the major competitors in Romania fuel cards market?

Petrom (OMV), Rompetrol, LUKOIL, DKV, MOL, OMV, and UTA are the major competitors in the Romania fuel cards market. The top five fuel card operators in Romania all retained their positions in 2020, as smaller domestic fleets relied on prominent card operators in order to benefit from an international card acceptance network and a wider range of services. DKV and MOL hold significant appeal in this large CRT market thanks to their provision of services such as VAT reclaim, online management, toll payments, and international breakdown cover. Due to their limited fuel card offerings, small card operators are continuously losing market share to major retailers including MOL and DKV.

Romania fuel cards market, by major competitor

Romania fuel cards market, by major competitor

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Market report scope

Market size 1,796.7million liters
CAGR >5%
Base year 2020
Forecast period 2020-2024
Key channels Fleet cards and CRT cards
Major competitors Petrom (OMV), Rompetrol, LUKOIL, DKV, MOL, OMV, and UTA

Reasons to Buy

  • Plan effective market entry strategies by uncovering current and future volumes and values of the Romanian fuel card market.
  • Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
  • Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
  • Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
  • Plan your regional strategy by understanding the Eastern European markets, Poland, Romania, Czech Republic, Hungary, Slovakia, Lithuania, Estonia

Petrom (OMV)

Table of Contents

Table of Contents

Eastern European Overview

Market Overview

Market Size

Market Forecast

Channel Share

Market Shares

Major Competitors

Competitor Card Analysis

Frequently asked questions

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