Romania Soups – Market Assessment and Forecasts to 2024

Pages: 98 Published: July 30, 2020 Report Code: GDCS6192MF

The Romanian soups sector was led by dried soup (mixes) category in both value and volume terms in 2019. However, the frozen soup category is forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of soups products in the country. Flexible packaging was the most commonly used pack material in Romania. Consumption of soups products was higher among males than females in the country. Unilever, Nestle SA and Mareven Food Central are the top three companies in the Romanian soups sector.

This report on the Soups sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, bottle, carton – liquid and other pack type, closure type for: screw top, prize off, twist off, lever closure, foil, film and other closure types, primary outer types for: carton – folding, sleeve and shrink wrap.

Scope

– Value and volume share of Romania is expected to decrease in the both global and regional soups market in the next five years

– Both per capita consumption and per capita expenditure of soups was lower in Romania than in both the global and regional levels in 2019

– Romanian consumers prefer value for money products in the soups sector

– The per capita consumption of dried soup (mixes) products was higher than other soups categories in 2019

– Flexible packaging is the most commonly used pack material in the Romanian soups sector

– Older consumers account for the leading share in the consumption of soups in Romania

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Players

Unilever

Nestle SA

Mareven Food Central

Podravka

Sc Scandia Food S.R.L.

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Romania in the global and Eastern European markets

Growth analysis of Romania compared to other leading countries in the Eastern Europe market

PCC and PCE of Romania compared to global and Eastern Europe market

Part 2: Sector Deep Dive

Romania soups sector snapshot

Market size analysis

Demand for premium products

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis – category: ambient soup

Market size analysis – category: chilled soup

Market size analysis – category: dried soup (mixes)

Segment-level analysis (in value terms) – dried soup (mixes)

Segment-level analysis (in volume terms) – dried soup (mixes)

Market size analysis – category: frozen soup

Market size analysis – category: UHT soup

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value and volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 7: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 8: City Deep Dive

Market size analysis of top eight cities

Market size analysis of top eight cities by category

Leading cities contribution to volume growth

Part 9: Consumergraphics

Demographic analysis

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Romania risk index (GCRI) 2019

Romania risk analysis – compared to global and Eastern European markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Leading volume categories, 2019

Cross-category comparison – by value (2014-2024)

Cross-category comparison – by volume (2014-2024)

Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2019

Dried soup (mixes) – value analysis by segment, 2014-2024

Dried soup (mixes) – volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value and volume terms) in the soups sector, 2019

Brand shares of top five companies (in value and volume terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2014-2024

Per capita expenditure (US$), 2014-2024

Soups sales distribution in Romania – by category (RON million), 2019

Brand share (in value and volume terms) in the soups sector, 2019

Brand share (in value and volume terms) in the soups sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

List of Figures

List of Figures

Value and volume share of Romania in the global and Eastern Europe soups sector, 2019-2024

Romania compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Romania, Eastern Europe, and global, 2014-2024

PCE comparison – Romania, Eastern Europe, and global, 2014-2024

Market size and growth analysis by value and volume, soups sector, 2014-2024

Extent to which consumers are trading down in the soups sector

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, ambient soup category, 2014-2024

Market size and growth analysis by value and volume, chilled soup category, 2014-2024

Market size and growth analysis by value and volume, dried soup (mixes) category, 2014-2024

Market size and growth analysis by value and volume, frozen soup category, 2014-2024

Market size and growth analysis by value and volume, UHT soup category, 2014-2024

Share of key distribution channels (in value terms) – soups, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value and volume terms) in the soups sector, 2019

Category-wise consolidation/fragmentation (in value terms) – soups , 2019

Key pack materials in the Romanian soups sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Frequently Asked Questions

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