Sports and Leisure Equipment Retailing in China – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

The retail market for sports and leisure equipment is expected to witness growth of 11.05% over the forecast period. The sports and leisure equipment market holds a share of 1.28% of total retail sales in 2015. In addition, online spending on sports and leisure equipment will grow at a CAGR of 22.49% during the next five years. Online sales of sports and leisure equipment are forecast to grow from CNY22.7 billion in 2015 to CNY62.7 billion by the end of 2020, driven by increasing consumer preference for the channel.

Scope

  • The retail market for sports and leisure equipment in China is likely to experience a healthy growth of 11.05% by 2020.
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth.
  • Over the forecast period, per capita spending on sports and leisure equipment is predicted to grow at a CAGR of 10.5%.
  • By the end of 2020, online spending on the sports and leisure equipment market is estimated to grow at a CAGR of 22.49%.

Reasons to buy

Gain a comprehensive knowledge on sports and leisure equipment sector in the China retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market

Analysis of key international and domestic players operating in the sports and leisure equipment market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Companies mentioned

Anta Sports Products Limited

Adidas

361 Degrees

Peak Sport

Li-Ning

Dxsport

Decathlon

Nike

Anta Sports Products Limited

Adidas

361 Degrees

Peak Sport

Li-Ning

Dxsport

Decathlon

Nike

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steady economy with major growth potential for ...

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steady economy with major growth potential for retailers

3.1.1 China's economy is increasing despite a declining growth rate

3.1.2 Savings are always a top priority for Chinese

3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries

3.1.4 Inflation rate remains as a major concern

3.1.5 Household consumption trebles driving spending power

3.2 Large population with growing prosperity makes China a big attraction for retail

4 Chinese Shoppers

4.1 From functional to emotional

4.2 More opportunity for niche brands and mass market retailers

4.3 Shopping - a leisure activity

4.4 Two major events drive retail spend in China

4.5 High adoption of smartphones and tablets for shopping

4.6 Counterfeiting forces consumers to trade up to premium for quality assurance

4.7 Tourism /travel increases awareness of international brands

4.7.1 China remains as the second largest Duty Free market in 2020

5 Doing business in China

5.1 Summary

5.2 Anti-corruption crackdown requires careful handling for foreign businesses

5.3 Complex licensing procedures a hindrance for foreign retailers

5.4 Favourable tax structure to encourage domestic and foreign investments

5.5 Impact of government regulations on the luxury market

6 Retail - Product Sectors

6.1 Product Sector Analysis

6.1.1 Sports and Leisure Equipment

6.4 Major Retailers

6.4.1 Sports & Leisure equipment retailers

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

List of Tables

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods

Table 2: China Sports and Leisure Equipment Retail Sales (CNY bn), by Channel ...

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods

Table 2: China Sports and Leisure Equipment Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 3: China Sports and Leisure Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 4: China Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 5: China Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 6: China Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2010-2020

Table 7: China Sports and Leisure Equipment Retail Sales (CNY bn), by Category, 2010-2015

Table 8: China Sports and Leisure Equipment Retail Sales Forecast (CNY bn), by Category 2015-2020

Table 9: China Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2010-2015

Table 10: China Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2015-2020

Table 11: China Sports and Leisure Equipment Retail Segmentation (% value), by Category 2010-2020

Table 12: China Sports Equipment Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 13: China Sports Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 14: China Sports Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 15: China Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 16: China Sports Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 17: China Toys and Games Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 18: China Toys and Games Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 19: China Toys and Games Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 20: China Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 21: China Toys and Games Retail Segmentation, by Channel Group, 2010-2020

Table 22: Key Sports & Leisure equipment Retailers in China

Table 23: China Exchange Rate CNY-USD (Annual Average), 2010-2015

Table 24: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts

Table 25: Verdict Retail Channel Definitions

Table 26: Verdict Retail Category Definitions

List of Figures

Figure 1: GDP Value (US$ Billion), 2010-2015

Figure 2: Growth Rate of GDP (%), 2010-2015

Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015 ...

Figure 1: GDP Value (US$ Billion), 2010-2015

Figure 2: Growth Rate of GDP (%), 2010-2015

Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020

Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015

Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 & 2015

Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020

Figure 15: Population Split by Age Group (%), 2015 and 2020E

Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015

Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015

Figure 18: The Changing Chinese Shopper

Figure 19: Chinese New Year sales 2011-2016

Figure 20: Single Day sales 2010-2015

Figure 21: Smartphone users and penetration in China 2014-2019e

Figure 22: Top 10 Tourist Destination for Chinese in 2015

Figure 23: Major Cities with High Spend on Retail

Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)

Figure 25: Key Components of Doing Business in China Matrix

Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China

Figure 27: Key Market Entry Requirements for China 2015

Figure 28: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2015-2020

Figure 30: Spend per Head on Sports and Leisure Equipment 2015 and 2020

Figure 31: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 32: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 33: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 34: China Sports and Leisure Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 35: China Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2010-2020

Figure 36: China Sports and Leisure Equipment Retail Sales and Forecast (CNY bn), by Category 2010-2020

Figure 37: China Sports and Leisure Equipment Retail Market Dynamics, by Category 2010-2020

Figure 38: China Sports Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 39: China Toys and Games Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 40: The Triangulated Market Sizing Methodology

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