Rugby League World Cup, 2021 – Post Event Analysis

Pages: 22 Published: December 30, 2022 Report Code: GDUKSPC91188

Rugby League World Cup Post-Event Analysis Report Overview

The Rugby League World Cup, 2021 earnings were estimated to be $13.4 million from tournament sponsors. The Rugby League World Cup saw an audience of 29.24 million across BBC platforms in the United Kingdom, almost more than double the amount from the previous event in 2013. The biggest sponsorship of the event was with Cazoo.

The Rugby League World Cup, 2021 – Post Event Analysis report provides a comprehensive overview of the 2021 Rugby League World Cup sponsorship portfolio, broadcasters, prize money, attendance, and the ticketing breakdown.

Rugby League World Cup Post-Event Market Analysis - Key Broadcasters

The 2021 Rugby League World Cup broadcasters across the world include BBC, Fite, Foxtel, Viaplay, SportsMax, Spark Sport, EMTV/Digicel TV, and Premier Sports among others. The biggest audience was for England’s semi-final match against Samoa, which England narrowly lost 26-27 and accrued a peak audience of 2.5 million. In comparison to the 2013 tournament, approximately 14 million people watched the event on the BBC, which is less than half of the viewership for this year’s Rugby League World Cup.

To know more about the top broadcasters in the 2021 Rugby League World Cup, download a free report sample 

Rugby League World Cup Post-Event Market Analysis - Key Sponsors

The 2021 Rugby League World Cup had 18 official sponsors which include Cazoo, The National Lottery, Deloitte, Kappa, New Era, Britvic, Stats Perform, New Arca, Vodafone, CoinEx, Selco, Assura, Eversheds Sutherland, and others. The biggest sponsorship deal for the 2022 event was with Cazoo, an online automotive retailer that served as a principal sponsor the event. The deal with gambling and gaming company, The National Lottery, ranks as the second highest sponsorship deal for the 2021 Rugby League World Cup aiming to promote positive social impact across the sport.

Rugby League World Cup Post-Event Market Analysis, by Sponsors

Rugby League World Cup Post-Event Market Analysis, by Sponsors To know more about the top sponsors in the 2021 Rugby League World Cup, download a free report sample 

Rugby League World Cup Post-Event Market Report Overview

Sponsorship Revenue $13.4 million
Total Number of Broadcasters 22
Key Broadcasters BBC, Fite, Foxtel, Viaplay, SportsMax, Spark Sport, EMTV/Digicel TV, and Premier Sports among others
Total Number of Sponsors 18
Key Sponsors Cazoo, The National Lottery, Deloitte, Kappa, New Era, Britvic, Stats Perform, New Arca, Vodafone, CoinEx, Selco, Assura, Eversheds Sutherland, and others

Scope

This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2021 Rugby League World Cup sponsors is included as the estimated annual values for some of these deals. Information regarding some of the events’ broadcasting and ticketing figures is also included.

Key Highlights

A cumulative average match audience of 29.24 million tuned into the 2021 Rugby League World Cup on BBC platforms, from the 61 games from the men’s, women’s, and wheelchair tournaments. Regarding sponsorship, the 2021 Rugby League World Cup had a total of 18 sponsors, which are worth a total of $13.4 million annually.

Key Players

Cazoo
The National Lottery
Stats Perform
Deloitte
Kappa
New Era
Britvic
NuArca
Vodafone
Selco
FuelHub
Eversheds Sutherland
Kuehne+Nagel
Titleist
Manchester Metropolitan University
YPO
Assura
CoinEx

Table of Contents

Introduction

Executive Summary

Introduction

Broadcasters

Rugby League World Cup 2021 Breakdown in the United Kingdom

Rugby League World Cup 2021 Breakdown Across the Rest of the World

Sponsorship

Rugby League World Cup 2021 Sponsorship Breakdown

Rugby League World Cup 2021 Annual Sponsorship Breakdown

Participation and Prize Money

Rugby League World Cup 2021 Participation and Prize Money Breakdown

Attendance and Ticketing

Rugby League World Cup 2021 Attendance Breakdown

Rugby League World Cup 2021 Ticketing Breakdown

Appendix

References

Contact Us

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List of Tables

Slide 8 – The table shows the Rugby League World Cup 2021 Broadcasters Breakdown Across the Rest of the World

Slide 16 – The table shows the Rugby League World Cup 2021 ticket prices.

List of Figures

Slide 11 – This figure shows annual sponsorship value of all sponsors at the 2021 Rugby League World Cup.

Slide 15 – This figure shows the top 10 attended matches at the event.

Frequently Asked Questions

The 2021 Rugby League World Cup earnings are estimated to be $13.4 million from tournament sponsors.

The 2021 Rugby League World Cup had 22 broadcasters.

The 2021 Rugby League World Cup had 18 sponsors.

The key broadcasters of the 2021 Rugby League World Cup were BBC, Fite, Foxtel, Viaplay, SportsMax, Spark Sport, EMTV/Digicel TV, and Premier Sports among others.

Some of the key sponsors of the 2021 Rugby League World Cup were Cazoo, The National Lottery, Deloitte, Kappa, New Era, Britvic, Stats Perform, New Arca, Vodafone, CoinEx, Selco, Assura, Eversheds Sutherland, and others.

Cazoo had the highest annual sponsorship value in the 2021 Rugby League World Cup.

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