Russia: Falling Voice Revenue and Macroeconomic Uncertainty to Slow the Growth of the Telecom Market

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The telecommunications market in Russia will generate $19.3bn in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 1.0% during 2016-2021, primarily driven by the growth in mobile data revenue. Mobile data will be the primary growth driver during the period, benefitting from LTE investments, along with higher smartphone penetration led by aggressive commercial efforts via operators’ own-brand retail chains. Pay-TV revenue will be another market driver. Operators are focusing on unleashing demand for data services and exploring new revenue streams in IoT/M2M, cloud, HD TV and other data-intensive services.

Scope

• The overall telecom service revenue in Russia is estimated to generate $19.3bn in 2016 (down by 11.1% over 2015) and is estimated to reach $20.3bn by 2021. The growth will be mainly driven by data segments (mobile and fixed) and pay-TV. The Russian telecom market will be dominated by the big three players, MTS, Megaton and Beeline, with all major players offering mobile, fixed and pay-TV services. Due to intense competition and declining traditional voice services, operators are focusing on innovative bundled offerings and affordable data-enabled devices. Moreover, operators will continue to invest in LTE expansion, 5G, HD and IoT/M2M technologies to have a competitive edge in the market.

Reasons to Buy

Gain in-depth analysis of current strategies and future trends of the telecommunications market in Russia, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

Understand the factors behind ongoing and upcoming trends in Russia’s mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.

Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Russia.

Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Russia.

MTS Russia
MegaFon
Beeline Russia
Rostelecom
Tele2 Russia
Er-Telecom

Table of Contents

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

Table

Russia telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Russia communications market revenue , 2014-2021, US$

Segment revenue CAGRs, 2016-2021, US$

Russia communications market revenue , 2014-2021, Rb

Segment revenue CAGRs, 2016-2021, Rb

Segment revenues 2014-2021

Service revenue mix: voice, data & video, 2016, 2021

Service revenue mix: fixed & mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2014-2021

Opportunities in the Russian telecommunications market

Figures

Russia telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Russia communications market revenue , 2014-2021, US$

Segment revenue CAGRs, 2016-2021, US$

Russia communications market revenue , 2014-2021, Rb

Segment revenue CAGRs, 2016-2021, Rb

Segment revenues 2014-2021

Service revenue mix: voice, data & video, 2016, 2021

Service revenue mix: fixed & mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2014-2021

Opportunities in the Russian telecommunications market

Frequently asked questions

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