Saudi Arabia Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029

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Saudi Arabia Baby Food Market Report Overview

The Saudi Arabia baby food market size was SAR3.3 billion ($893 million) in 2023. The baby food market in Saudi Arabia will achieve a CAGR of more than 1% during 2023-2029.

Saudi Arabia Baby Food Market Outlook, 2023-2029 (SAR Billion)

Saudi Arabia Baby Food Market Outlook, 2023-2029 (SAR Billion)

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The Saudi Arabia baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help understand the baby food market growth trajectory in Saudi Arabia. Furthermore, the Saudi Arabia baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2023) SAR3.3 billion ($893 million)
CAGR (2023-2029) >1%
Historical Period 2017-2022
Forecast Period 2023-2029
Key Categories ·       Baby Milks

·       Baby Cereals & Dry Meals

·       Baby Wet Meals & Other

·       Baby Finger Food

·       Baby Drinks

Key Distribution Channels ·       Drugstores & Pharmacies

·       Hypermarkets & Supermarkets

·       Convenience Stores

Leading Manufacturers ·       Nestlé

·       Abbott Laboratories

·       Danone

·       Humana

·       Almarai

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Saudi Arabia Baby Food Market Segmentation by Categories

The baby milk category led the Saudi Arabia baby food market by value in 2023

The key categories in the Saudi Arabia baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

The baby milk category comprises special formula, growing-up, follow-on, and first-stage milk. Manufacturers expect growing-up milk to have considerable potential for further growth, as mothers in Saudi Arabia are shifting to this type of milk earlier, before moving on to cow’s milk. In 2023, all baby milks were available in powdered form. Baby milks are increasingly promoted based on their ingredients and the benefits claimed by manufacturers.

Saudi Arabia Baby Food Market Analysis by Categories, 2023 (%)

Saudi Arabia Baby Food Market Analysis by Categories, 2023 (%)

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Saudi Arabia Baby Food Market Segmentation by Distribution Channels

Drugstores & pharmacies channel accounted for the highest share of the baby food market in 2023

A few of the key distribution channels in the Saudi Arabia baby food market are:

  • Drugstores & Pharmacies
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Others

Saudi Arabia Baby Food Market Analysis by Distribution Channels, 2023 (%)

Saudi Arabia Baby Food Market Analysis by Distribution Channels, 2023 (%)

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Saudi Arabia Baby Food Market - Competitive Landscape

In 2023, Nestlé was the leading revenue contributor in the Saudi Arabia baby food sector

A few of the leading manufacturers in the Saudi Arabia baby food market are:

  • Nestlé
  • Abbott Laboratories
  • Danone
  • Humana
  • Almarai

Saudi Arabia Baby Food Market Analysis by Manufacturers, 2023 (%)

Saudi Arabia Baby Food Market Analysis by Manufacturers, 2023 (%)

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Segments Covered in the Report

Saudi Arabia Baby Food Categories Outlook (Value, SAR Billion, 2017-2029)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

Saudi Arabia Baby Food Distribution Channel Outlook (Value, SAR Billion, 2017-2029)

  • Drugstores & Pharmacies
  • Hypermarkets & Supermarkets
  • Convenience Stores

Scope

This report provides:

  • A comprehensive overview of the baby food sector in Saudi Arabia, as part of GlobalData’s global coverage of the sector.
  • Market environment: A comparative analysis of the value and volume shares of Saudi Arabia against the Middle East and Africa (MEA) and global baby food sectors. Additionally, the per capita consumption (PCC) and per capita expenditure (PCE) on baby food in Saudi Arabia are compared at regional and global levels.​
  • Background: An overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Saudi Arabia baby food sector.​​
  • Category coverage and competitive landscape: An overview of growth at a sector level and an analysis of five categories. These categories are analyzed by value, volume, and CAGR for the 2017-2029 period. The analysis also includes the PCC and PCE on baby food in Saudi Arabia, by category. The report provides an analysis of leading manufacturers and brands in the Saudi Arabia baby food sector in 2023 and their market shares in each category.​
  • Production and trade: An analysis of imports and exports in the Saudi Arabian baby food sector.​
  • Distribution channel: Analysis of the leading distribution channels at both sector and category levels in 2023.​
  • Economic background: An outlook on macroeconomic indicators in Saudi Arabia, with a detailed summary of the economy and labor market.​

Key Highlights

• Value sales of baby milks grew from SAR2.1 billion ($550.8 million) in 2017 to SAR2.5 billion ($678.7 million) in 2023, registering a CAGR of 3.5% during this period.

• Baby cereals & dry meals volumes increased marginally from 8.27 million kg in 2017 to 8.37 million kg in 2023, at a CAGR of 0.2%.

• Value sales of the baby wet meals & others category rose from SAR93.4 million ($24.9 million) in 2017 to SAR127.7 million ($34.1 million) in 2023, at a CAGR of 5.4%.

• During 2017–23, PCC of baby finger food increased by 23.5%.

• During 2017–23, PCC of baby drinks increased by 11.5%.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Abbott Laboratories
Danone
Humana
Almarai
The Kraft Heinz Company
Hero
BioFoodNutrition
Ordesa

Table of Contents

  • 1. Executive Summary
  • 2. Market Environment

    • 2.1. Value and Volume Growth Analysis by Region
    • 2.2. Growth Analysis of Saudi Arabia Compared with Other Leading Countries in MEA
    • 2.3. PCC and PCE in Saudi Arabia Compared with Global and MEA Markets

  • 3. Background

    • 3.1. Births
    • 3.2. The Consumer
    • 3.3. Sociodemographic Trends
    • 3.4. Working Women
    • 3.5. Parental Leave – Legislation
    • 3.6. Breastfeeding Trends
    • 3.7. Regulations

  • 4. Overview

    • 4.1. Saudi Arabia Baby Food Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Manufacturer Shares

  • 5. Category Analysis

    • 5.1. Baby Milks
    • 5.2. Baby Cereals & Dry Meals
    • 5.3. Baby Wet Meals & Other
    • 5.4. Baby Finger Food
    • 5.5. Baby Drinks

  • 6. Production and Trade

    • 6.1. Imports
    • 6.2. Exports
    • 6.3. Production

  • 7. Distribution

    • 7.1. Channel Share Analysis
    • 7.2. Baby Food Retailing

  • 8. Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Appendix

Table

Birth & population trends, 2009–29

Deliveries in MOH and private hospitals, 2016

Live births by place of delivery, 2016–18

Births by age of mother, %, 2019–22

Number of women of childbearing age by age group, 2019–22

Women in the workforce, 2013–16 and 2018

Distribution of employed women by age groups, 2019–23

Breastfeeding patterns by sociodemographic characteristics, 2002–03

Breastfeeding rates by type and age of the baby, 2008–09

Breastfeeding feeding patterns for their infants for the first six months

Breastfeeding rates by age of baby & sociodemographic characteristics of mother, 2008–09

Breastfeeding rates up to six months, by region, 2016

Consumption of the food groups, 2019

Prevalence of complementary feeding time, 2019

Average duration of breastfeeding, 1987, 1993, 2004, 2007, 2009, and 2011

Introduction of solid food by age of baby, 2002–03

Leading categories (value and volume), 2023

Baby food: manufacturer shares, value, %, 2017–23

Baby food: manufacturer shares, volume, %, 2017–23

Baby food: manufacturer shares by category, %, 2023

Baby milks: SKUs by pack type, 2023

Baby milks: SKUs by pack size, 2023

Baby milks: brand price positioning analysis, 2023

Baby milks: manufacturer shares, value & volume, %, 2017–23

Baby milks: manufacturer & brand shares, value %, 2017–23

Baby milks: manufacturer & brand shares, volume %, 2017–23

Baby cereals & dry meals: SKUs by pack type, 2023

Baby cereals & dry meals: SKUs by pack size, 2023

Baby cereals & dry meals: brand price positioning analysis, 2023

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, value %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2017–23

Baby wet meals & others: SKUs by pack type, 2023

Baby wet meals & others: SKUs by pack size, 2023

Baby wet meals & others: brand price positioning analysis, 2023

Baby wet meals & others: manufacturer shares, value & volume, %, 2017–23

Baby wet meals & others: manufacturer & brand shares, value %, 2017–23

Baby wet meals & others: manufacturer & brand shares, volume %, 2017–23

Baby finger food: SKUs by pack type, 2023

Baby finger food: SKUs by pack size, 2023

Baby finger food: brand price positioning analysis, 2023

Baby finger food: manufacturer shares, value & volume, %, 2017–23

Baby finger food: manufacturer & brand shares, value %, 2017–23

Baby finger food: manufacturer & brand shares, volume %, 2017–23

Baby drinks: SKUs by pack type, 2023

Baby drinks: SKUs by pack size, 2023

Baby drinks: brand price positioning analysis, 2023

Baby drinks: manufacturer shares, value & volume, %, 2017–23

Baby drinks: manufacturer & brand shares, value %, 2017–23

Baby drinks: manufacturer & brand shares, volume %, 2017–23

Baby milks & cereals: trends in imports (volume), 2014–21

Baby milks & cereals: trends in imports (value), 2014–21

Imports of baby milks & cereals by country of origin (volume), 2019–21

Imports of baby milks & cereals by country of origin (value), 2019–21

Other baby food: trends in imports (volume), 2014–21

Other baby food: trends in imports (value), 2014–21

Imports of other baby food by country of origin (volume), 2019–21

Imports of other baby food by country of origin (value), 2019–21

Baby milks & cereals: trends in exports (volume), 2014–21

Baby milks & cereals: trends in exports (value), 2014–21

Exports of baby milks & cereals by country of destination (volume), 2019–21

Exports of baby milks & cereals by country of destination (value), 2019–21

Other baby food: trends in exports (volume), 2014–21

Other baby food: trends in exports (value), 2014–21

Exports of other baby food by country of destination (volume), 2019–21

Exports of other baby food by country of destination (value), 2019–21

Change in distribution share, 2017–23

Baby food: sales by outlet type, % value, 2017–23

Baby food: sales by type of food & outlet type, % value, 2023

Baby population, number of babies (’000), 2011–29

Baby food: market value, current prices ($ million), 2017–23

Baby food: market value, constant prices, 2017–23

Baby food: market volume, million kg, 2017–23

Baby food: PCE, current prices ($), 2017–23

Baby food: PCE, constant prices, 2017–23

Baby food: PCC, kg, 2017–23

Baby milks: category segmentation, value & volume, 2017–23

Baby food: market value forecasts, current prices ($ million), 2023–29

Baby food: market value forecasts, constant prices, 2023–29

Baby food: market volume forecasts, million kg, 2023–29

Baby food: PCE forecasts, current prices ($), 2023–29

Baby food: PCE forecasts, constant prices, 2023–29

Baby food: PCC forecasts, kg, 2023–29

Exchange rates: LCU per $, 2017–23

Exchange rates: LCU per $, 2024–29

SKUs allocation by product type

Category definitions

Terminology definitions

Figures

Saudi Arabia’s value and volume shares in the global and the MEA baby food sectors, 2023–28

Saudi Arabia compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Saudi Arabia, MEA, and global, 2018–28

PCE comparison – Saudi Arabia, MEA, and global, 2018–28

Saudi Arabia: What is your choice of pack size in the baby care and child care products category?

Saudi Arabia: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?

Saudi Arabia: How important are each of the following features when deciding to make a purchase?

Baby food: sector size (value), 2017–23

Baby food: sector size (volume), 2017–23

Market size and growth analysis by value and volume, baby food sector, 2017–29

Baby food: manufacturer shares, value %, 2023

Baby food: manufacturer shares, volume %, 2023

Baby food: manufacturer shares by category, % value, 2023

Market size and growth analysis by value and volume, baby milks category, 2017–29

Baby milks: PCE & PCC, 2017–23

Baby milks: PCE & PCC by age group, 2017–23

Baby milks: segmentation, value, and volume, 2017–23

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017–29

Baby cereals & dry meals: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby wet meals & others category, 2017–29

Baby wet meals & others: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby finger food category, 2017–29

Baby finger food: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby drinks category, 2017–29

Baby drinks: PCE & PCC, 2017–23

Share of key distribution channels (in value terms) – baby food, 2023

Key distribution channel share by category (in value terms), 2023

GDP at current prices (SAR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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