Service Station Retailing Europe: Eastern Markets

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Service Station Retailing Europe: Eastern Markets", a Sector Report by GlobalData Retail, provides an executive-level overview of the Eastern service station markets today, with forecasts of values and volumes up to 2020. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData Retail’s service station retail databases. It provides in-depth analysis of the following: National Fuel Volumes and Values – Forecasted to 2020. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares – Forecasted to 2020. Major Competitor Analysis by country. Average fuel volumes per site, motorist and nationally. In depth analysis of trends that will have a major impact on the market over the next five years.

The Eastern European service station markets are worth €85.8bn. In recent years the proportion of fuel purchased on has increased as economic situations in Eastern European markets over the last five years. In 2015, fuel card volumes across the Northern European markets increased 2.7% totalling just less than 126.5bn litres. Russia is the largest fuel market in Eastern Europe and accounts for 69.0% of fuel volume sales across the region due to its low fuel pricing and large vehicle parc. GlobalData predicts that Bulgaria will have the largest market growth in Eastern European towards 2020 as the economy improves and motorists are able to buy additional vehicles which will lead to an increased vehicle parc.

Scope

– The value of the Czech fuel market dropped significantly during 2014 as the wholesale cost of fuel declined and caused fuel prices across Europe to fall.

– Motorists have also reduced their average fuel consumption per vehicle in order to lower their transport costs, which have had a negative effect on the value of the market.

– A drop in wholesale fuel costs in Hungary allowed retailers to significantly lower pump prices which led to volumes increasing 6.3% during 2014.

– Despite a further drop in fuel prices during 2015, fuel volumes will marginally decline as commercial vehicles become increasingly fuel efficient, lowering volumes as transport companies attempt to decrease their fuel costs.

– Total Polish fuel volumes rose in 2014 as fuel prices dropped 21 cents on average and disposable incomes increased, encouraging motorists to purchase more fuel per vehicle.

– With this spike in fuel volumes for 2014 and 2015 being so closely linked to the drop in fuel prices, when prices begin to rise in 2016 motorists will be forced to once again cut down their fuel expenditure.

– Fuel volumes have risen year on year since 2010 as the Russian vehicle parc has risen by over 8 million over this period.

– Despite rising fuel volumes and falling fuel prices, motorists have reduced their spend per vehicle by increasingly using public transport and only using vehicles for essential journeys as disposable income levels have declined since 2013.

Reasons to Buy

– Who are the top five players in each of the service station retail markets in Eastern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?

– What is the market share and average fuel throughput per site of the top five players in Eastern Europe?

– How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?

– What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

Shell
BP
Esso
Benzina AS
OMV
Agip (Eni)
LUKOIL
Pap Oil
Slovnaft
Statoil
Neste
Alexela Oil
Neste
Olerex
Favora
Baltic Petroleum
Emsi
Luktarna
Auchan
PKN Orlen
Grupa Lotos
Intermarche

Table of Contents

Table of Contents

Table of contents 2

Table of Figures 8

List of tables 19

Market Size | Bulgaria 21

Fuel value 24

Service stations 28

Market forecast 31

Fuel volumes 31

Fuel value 34

Service stations 38

Channel Shares 41

Service station shop facilities 41

Service Station Car Wash Facilities 42

Motorway Service Stations 43

Unmanned Service Stations 44

Market shares 45

Fuel volume shares 45

Major competitors 49

Fuel Retailers Key Performance Indicators 49

Service Station Network by Retailer 50

Market SizE | Czech Republic 52

Fuel volumes 52

Fuel value 55

Service stations 59

Market Forecast 62

Fuel volumes 62

Fuel value 65

Service stations 69

Channel Shares 72

Service station shop facilities 72

Service station car wash facilities 73

Motorway service stations 74

Unmanned service stations 75

Market Shares 76

Fuel volume shares 76

Major competitors 80

Fuel retailers’ key performance indicators 80

Service station network by retailer 81

Market size | Estonia 83

Fuel Volumes 83

Fuel value 86

Service stations 90

Market forecast 93

Fuel volumes 93

Fuel value 96

Service stations 100

Channel shares 103

Service station shop facilities 103

Service station car wash facilities 104

Motorway service stations 105

Unmanned service stations 106

Market shares 107

Fuel volume shares 107

Major competitors 111

Fuel retailers key performance indicators 111

Service station network by retailer 112

Market size | Hungary 114

Fuel Volumes 114

Fuel value 117

Service stations 121

Market forecast 124

Fuel volumes 124

Fuel value 127

Service stations 131

Channel shares 134

Service station shop facilities 134

Service Station Car Wash Facilities 135

Motorway service stations 136

Unmanned service stations 137

Market shares 138

Fuel volume shares 138

Major competitors 142

Fuel retailers’ key performance indicators 142

Service station network by retailer 143

Market size | Lithuania 145

Fuel Volumes 145

Fuel value 148

Service stations 152

Market forecast 155

Fuel volumes 155

Fuel value 158

Service stations 162

Channel shares 165

Service station shop facilities 165

Service station car wash facilities 166

Motorway service stations 167

Unmanned service stations 168

Market shares 169

Fuel volume shares 169

Major competitors 173

Fuel retailers key performance indicators 173

Service station network by retailer 174

Market size | Poland 176

Fuel Volumes 176

Fuel value 179

Service stations 183

Market Forecast 186

Fuel volumes 186

Fuel value 189

Service stations 193

Channel shares 196

Service station shop facilities 196

Service station car wash facilities 197

Motorway service stations 198

Unmanned service stations 199

Market shares 200

Fuel volume shares 200

Major competitors 204

Fuel retailers key performance indicators 204

Service station network by retailer 205

Market size| Romania 207

Fuel Volumes 207

Fuel value 210

Service stations 214

Market forecast 217

Fuel volumes 217

Fuel value 220

Service stations 224

Channel shares 227

Service station shop facilities 227

Service station car wash facilities 228

Motorway service stations 229

Unmanned service stations 230

Market shares 231

Fuel volume shares 231

Major competitors 235

Fuel retailers key performance indicators 235

Service station network by retailer 236

Market size | Russia 238

Fuel Volumes 238

Fuel value 241

Service stations 245

Market Forecast 248

Fuel volumes 248

Fuel value 251

Service stations 255

Channel shares 258

Service station shop facilities 258

Service station car wash facilities 259

Motorway service stations 260

Unmanned service stations 261

Market shares 262

Fuel Volume Shares 262

Major competitors 266

Fuel retailers key performance indicators 266

Service station network by retailer 267

Market size | Slovakia 269

Fuel Volumes 269

Fuel value 272

Service stations 276

Market size| Slovakia 279

Fuel volumes 279

Fuel value 282

Service stations 286

Channel shares 289

Service station shop facilities 289

Service station car wash facilities 290

Motorway service stations 291

Unmanned service stations 292

Market shares 293

Fuel volume shares 293

Major competitors 297

Fuel retailers key performance indicators 297

Service station network by retailer 298

Appendix 300

Methodology 300

Disclaimer 300

Table

List of Tables

Table 1: Bulgaria Market Share(%), 2010-15e 49

Table 2: Fuel Retailer KPI’s 2015 53

Table 3: Retailer Service Station Network, 2010-15e 54

Table 4: Czech Republic fuel volume market shares (%), 2010-15e 80

Table 5: Czech Republic fuel retailers’ key performance indicators, 2015e 84

Table 6: Czech Republic retailer service station network, 2010-15e 85

Table 7: Estonian Market Share 2010-15e 111

Table 8: Fuel Retailer KPI’s 2015e 115

Table 9: Retailer Service Station Network 2010-15e 116

Table 10: Hungary market share 2010-15e 142

Table 11: Fuel Retailer KPI’s, 2015 146

Table 12: Retailer Service Station Network, 2010-15e 147

Table 13: Lithuania Market Share 2010-15e 173

Table 14: Fuel Retailer KPI’s 2015 177

Table 15: Retailer Service Station Network 2010-15e 178

Table 16: Poland Market Share 2010-15e 204

Table 17: Fuel Retailer KPI’s, 2015 208

Table 18: Retailer Service Station Network 2010-15e 209

Table 19: Romania Market Share 2010-15e 235

Table 20: Fuel Retailer KPI’s 2015 239

Table 21: Retailer Service Station Network 2010-15e 240

Table 22: Russia Market Share(%), 2010-15e 266

Table 23: Fuel Retailer KPI’s 2015 270

Table 24: Retailer Service Station Network, 2010-15e 271

Table 25: Slovakia Market Share 2010-15e 297

Table 26: Fuel Retailer KPI’s 2015 301

Table 27: Retailer Service Station Network 2010-15e 302

Figures

List of Figures

Figure 1: Total Bulgaria fuel volumes and y-o-y growth (%), 2010-15e 25

Figure 2: Bulgaria average fuel volumes per vehicle and y-o-y growth (%), 2010-15e 26

Figure 3: Bulgaria average fuel volumes per site and y-o-y growth (%), 2010-15e 27

Figure 4: Total Bulgaria fuel values (€bn), 2010-15e 28

Figure 5: Average fuel prices 2010-15e 29

Figure 6: Bulgaria average fuel value per vehicle and y-o-y growth (%), 2010-15e 30

Figure 7: Bulgaria average fuel value per site and y-o-y growth (%), 2010-15e 31

Figure 8: Total Service Stations 2010-15e 32

Figure 9: Vehicles per service station and y-o-y growth (%), 2010-15e 33

Figure 10: Population per service station and y-o-y growth (%), 2010-15e 34

Figure 11: Total Bulgaria fuel volumes and y-o-y growth (%), 2015e-20e 35

Figure 12: Bulgaria average fuel volumes per vehicle and y-o-y growth (%), 2015e-20e 36

Figure 13: Bulgaria average fuel volumes per site and y-o-y growth (%), 2015e-20e 37

Figure 14: Total Bulgaria fuel values, 2015e-20e 38

Figure 15: Average fuel prices 2015e-20e 39

Figure 16: Bulgaria average fuel value per vehicle and y-o-y growth (%), 2015e-20e 40

Figure 17:Bulgaria average fuel value per site and y-o-y growth (%), 2015e-20e 41

Figure 18: Total Service Stations 2015e-20e 42

Figure 19: Vehicles per service station and y-o-y growth (%), 2015-20e 43

Figure 20: Population per service station and y-o-y growth (%), 2015-20e 44

Figure 21: Total service station shop and non-shop sites and year on year growth (%), 2010-15e 45

Figure 22: Total service station car wash and non-car wash sites and year on year growth (%), 2010-15e 46

Figure 23: Total service station motorway and non-motorway sites and year on year growth (%), 2010-15e 47

Figure 24: Total unmanned and manned sites and year on year growth (%), 2010-15e 48

Figure 25: Fuel Volume Market Share (%), 2015e 50

Figure 26: Fuel volume market share (%), 2010 and 2015e 51

Figure 27: Change in retailer market share (percentage point), 2010-15e 52

Figure 28: Change in service station network by retailer 2010-15e 55

Figure 29: Total Czech Republic fuel volumes sold (million litres) and year-on-year growth (%), 2010-15e 56

Figure 30: Czech Republic average fuel volumes sold per vehicle (litres) and year-on-year growth (%), 2010-15e 57

Figure 31: Czech Republic average fuel volumes sold per site (million litres) and year-on-year growth (%), 2010-15e 58

Figure 32: Total Czech Republic fuel values split by fuel type (€bn), 2010-15e 59

Figure 33: Average Czech Republic fuel prices (€ per litre), 2010-15e 60

Figure 34: Czech Republic average fuel value sold per vehicle (€) and year-on-year growth (%), 2010-15e 61

Figure 35: Czech Republic average fuel value sold per site (€m) and year-on-year growth (%), 2010-15e 62

Figure 36: Total Czech Republic service stations and year-on-year growth (%), 2010-15e 63

Figure 37: Vehicles per service station in the Czech Republic and year-on-year growth (%), 2010-15e 64

Figure 38: Population per service station in the Czech Republic and year-on-year growth (%), 2010-15e 65

Figure 39: Total Czech Republic fuel volumes sold (million litres) and year-on-year growth (%), 2015e-20e 66

Figure 40: Czech Republic average fuel volumes sold per vehicle (litres) and year-on-year growth (%), 2015e-20e 67

Figure 41: Czech Republic average fuel volumes sold per site (million litres) and year-on-year growth (%), 2015e-20e 68

Figure 42: Total Czech Republic fuel values split by fuel type (€bn), 2015e-20e 69

Figure 43: Average Czech Republic fuel prices (€), 2015e-20e 70

Figure 44: Czech Republic average fuel value sold per vehicle (€) and year-on-year growth (%), 2015e-20e 71

Figure 45: Czech Republic average fuel value sold per site (€m) and year-on-year growth (%), 2015e-20e 72

Figure 46: Total Czech Republic service stations and year-on-year growth (%), 2015e-20e 73

Figure 47: Vehicles per service station in the Czech Republic and year-on-year growth (%), 2015e-20e 74

Figure 48: Population per service station in the Czech Republic and year-on-year growth (%), 2015e-20e 75

Figure 49: Total Czech Republic service station shop and non-shop sites and year-on-year growth of shop sites (%), 2010-15e 76

Figure 50: Total Czech Republic service station car wash and non-car wash sites and year-on-year growth of car wash sites (%), 2010-15e 77

Figure 51: Total Czech Republic service station motorway and non-motorway sites and year-on-year growth of motorway sites (%), 2010-15e 78

Figure 52: Total Czech Republic unmanned and manned sites and year-on-year growth of unmanned sites (%), 2010-15e 79

Figure 53: Czech Republic fuel volume market shares (%), 2015e 81

Figure 54: Czech Republic fuel volume market shares (%), 2010 and 2015e 82

Figure 55: Change in Czech Republic retailer market share (percentage point), 2010-15e 83

Figure 56: Change in Czech Republic service station network by retailer, 2010-15e 86

Figure 57: Total Estonian fuel volumes and y-o-y growth (%), 2010-15e 87

Figure 58: Estonian average fuel volumes per vehicle and y-o-y growth (%), 2010-15e 88

Figure 59: Estonian average fuel volumes per site and y-o-y growth (%), 2010-15e 89

Figure 60: Total Estonian fuel values, 2010-15e 90

Figure 61: Average fuel prices 2010-15e 91

Figure 62: Estonian average fuel value per vehicle and y-o-y growth (%), 2010-15e 92

Figure 63: Estonian average fuel value per site and y-o-y growth (%), 2010-15e 93

Figure 64: Total Service Stations 2010-15e 94

Figure 65: Vehicles per service station and y-o-y growth (%), 2010-15e 95

Figure 66: Population per service station and y-o-y growth (%), 2010-15e 96

Figure 67: Total Estonian fuel volumes and y-o-y growth (%), 2015e-20e 97

Figure 68: Estonian average fuel volumes per vehicle and y-o-y growth (%), 2015e-20e 98

Figure 69: Estonian average fuel volumes per site and y-o-y growth (%), 2015e-20e 99

Figure 70: Total Estonian fuel values, 2015e-20e 100

Figure 71: Average fuel prices 2015e-20e 101

Figure 72: Estonian average fuel value per vehicle and y-o-y growth (%), 2015e-20e 102

Figure 73: Estonian average fuel value per site and y-o-y growth (%), 2015e-20e 103

Figure 74: Total Service Stations 2015e-20e 104

Figure 75: Vehicles per service station and y-o-y growth (%), 2015e-20e 105

Figure 76: Population per service station and y-o-y growth (%), 2015e-20e 106

Figure 77: Total service station shop and non-shop sites and year on year growth (%), 2010-15e 107

Figure 78: Total service station car wash and non-car wash sites and year on year growth (%) 2010-15e 108

Figure 79: Total service station motorway and non-motorway sites and year on year growth (%) 2010-15e 109

Figure 80: Total unmanned and manned sites and year on year growth(%) 2010-15e 110

Figure 81: Fuel Volume Market Share 2015e (%) 112

Figure 82: Fuel volume market share 2010 and 2015e (%) 113

Figure 83: Change in retailer market share (Percentage points) 2010-15e 114

Figure 84: Change in service station network by retail 2010-15e 117

Figure 85: Total Hungary fuel volumes and y-o-y growth (%), 2010-15e 118

Figure 86: Hungary average fuel volumes per vehicle and y-o-y growth (%), 2010-15e 119

Figure 87: Hungary average fuel volumes per site and y-o-y growth (%), 2010-15e 120

Figure 88: Total Hungary fuel values and y-o-y growth, 2010-15e 121

Figure 89: Average fuel prices 2010-15e 122

Figure 90: Hungary average fuel value per vehicle and y-o-y growth (%), 2010-15e 123

Figure 91: Hungary average fuel value per site and y-o-y growth (%), 2010-15e 124

Figure 92: Total Service Stations 2010-15e 125

Figure 93: Vehicles per service station and y-o-y growth (%), 2010-15e 126

Figure 94: Population per service station and y-o-y growth (%), 2010-15e 127

Figure 95: Total Hungary fuel volumes and y-o-y growth, 2015e-20e 128

Figure 96: Hungary average fuel volumes per vehicle and y-o-y growth 2015e-20e 129

Figure 97: Hungary average fuel volumes per site and y-o-y growth 2015e-20e 130

Figure 98: Total Hungary fuel values, 2015e-20e 131

Figure 99: Average fuel prices 2015e-20e 132

Figure 100: Hungary average fuel value per vehicle and y-o-y growth 2015e-20e 133

Figure 101: Hungary average fuel value per site and y-o-y growth 2015e-20e 134

Figure 102: Total Service Stations 2015e-20e 135

Figure 103: Vehicles per service station and y-o-y growth 2015e-20e 136

Figure 104: Population per service station and y-o-y growth 2015e-20e 137

Figure 105: Total service station shop and non-shop sites and year on year growth (%), 2010-15e 138

Figure 106: Total service station car wash and non-car wash sites and year on year growth (%), 2010-15e 139

Figure 107: Total service station motorway and non-motorway sites and year on year growth (%), 2010-15e 140

Figure 108: Total unmanned and manned sites and year on year growth (%) 2010-15e 141

Figure 109: Fuel volume market share 2015e (%) 143

Figure 110: Fuel volume market share (%), 2010 and 2015e 144

Figure 111: Change in retailer market share (percentage points) 2010-15e 145

Figure 112: Change in service station network by retail 2010-15e 148

Frequently asked questions

Service Station Retailing Europe: Eastern Markets standard reports
Currency USD
$4,495

Can be used by individual purchaser only

$13,485

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Service Station Retailing Europe: Eastern Markets was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Service Station Retailing Europe: Eastern Markets in real time.

  • Access a live Service Station Retailing Europe: Eastern Markets dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.