Major European Soccer Kit Suppliers 2023-24 – Analyzing Sponsorship Deals, League and Brand/Partner Breakdown

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Accessing the in-depth insights from the ‘Major European Soccer Kit Suppliers’ report will help you:

  • Identify the key developments in topflight soccer to understand the continuous evolution of the market appeal.
  • Analyze the expenditure of the kit supplier rights market, including an analysis of the geographical source of the money being spent in the kit supplier market.
  • Get a synopsis of each European Soccer club deal in the current season. The report also helps compare the deals from an annual monetary perspective.
  • Compare the major European soccer leagues to each other and assess the evolution of the league landscape over the past 12 months.

How is the Major European Soccer Kit Suppliers’ report unique from other reports in the market?

  • Gain an in-depth insight into the ten biggest leagues in Europe to understand the market better.
  • Analyze the brands associated with the leagues to gain a competitive advantage. The report discusses the number of deals for each brand and the total brand spend.
  • Assess the overview of the English Premier League kit deals to understand the market better.
  • Stay updated about the lucrative league kit deals and identify their tiers according to market share.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Sports Enterprise Leaders and Startups
  • Business Development and Market Intelligence
  • Investment Analysts and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A/Investment, Management Consultants, and Consulting Firms

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Major European Soccer Kit Suppliers Report Overview

The Major European Soccer Kit Suppliers 2023-2024 report takes a closer look at the ten largest leagues on the continent this season. The English Premier League remains the most dominant commercial powerhouse in European soccer, with the 20 team values worth an estimated $469.96 million. 41 new deals have been announced across the ten leagues for the 2023-2024 season. The biggest deal in the league remains between Manchester United and Adidas while the most valuable deal in the world is between Barcelona and Nike.

The report takes a closer look at the kit supplier market of all ten leading leagues individually before going into comparison as to how they fare in the context of wider European soccer.

Key Countries ·        England

·        Spain

·        Italy

·        Germany

·        France

·        Netherlands

·        Portugal

·        Turkey

·        Scotland

·        Belgium

Key Leagues ·        English Premier League

·        Spanish La Liga

·        Italian Serie A

·        German Bundesliga

·        Dutch Eredivisie

·        French Ligue 1

·        Liga Portugal

·        Scottish Premiership

·        Belgian Pro League

·        Turkish Süper Lig

Key Brands ·        Umbro

·        Adidas

·        Nike

·        Castore

·        Errea

·        Hummel

·        Macron

·        PUMA

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Major European Soccer Kit Suppliers by Countries

The key countries associated with the European Soccer kit suppliers are England, Spain, Italy, Germany, France, Netherlands, Portugal, Turkey, Scotland, and Belgium. The soccer leagues in England, Spain, Italy, Germany, and France comprise of the top five earners in the market. The English Premier League remains the most dominant commercial powerhouse in European soccer. Italian, German, and French soccer is tighter in terms of its kit value.

Major European Soccer Kit Suppliers Market Analysis by Countries, 2023-2024 (%)

Major European Soccer Kit Suppliers Market Analysis by Countries, 2023-2024 (%)

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Major European Soccer Kit Suppliers - League Breakdown

The key leagues in the major European Soccer kit suppliers market are:

  • English Premier League
  • Spanish La Liga
  • Italian Serie A
  • German Bundesliga
  • Dutch Eredivisie
  • French Ligue 1
  • Liga Portugal
  • Scottish Premiership
  • Belgian Pro League
  • Turkish Süper Lig

English Premier League: The top clubs in the EPL are Man United, Manchester City, Chelsea, Arsenal, Spurs, and Liverpool, among others. Manchester United’s ten-year deal with Adidas remains the biggest kit deal in the Premier League market. According to a clause in the deal, the deal amount will be reduced by a certain percentage if the men’s team fails to qualify for the Champions League in consecutive seasons. Manchester City is the most successful English club in recent years and remains Puma’s only deal in the league.

English Premier League Clubs Kit Suppliers Market Analysis by Deal Value, 2023-2024 (%)

English Premier League Clubs Kit Suppliers Market Analysis by Deal Value, 2023-2024 (%)

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Major European Soccer Kit Suppliers - Brands

Some of the top brands associated with the major European Soccer kit suppliers market are:

  • Umbro
  • Adidas
  • Nike
  • Castore
  • Errea
  • Hummel
  • Macron
  • PUMA

Umbro is the most prominent brand in the league in the 2023-2024 season. It has the kit rights to two of the three most recently promoted clubs in Burnley and Luton Town. Furthermore, Fulham’s deal with Adidas remains the longest-running kit supplier partnership in the Premier League this season.

Major European Soccer Kit Suppliers Market Analysis by Brands, 2023-2024 (%)

Major European Soccer Kit Suppliers Market Analysis by Brands, 2023-2024 (%)

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Segments Covered in the Report

Major European Soccer Kit Suppliers Country Outlook (Value, 2023-2024, $ Million)

  • England
  • Spain
  • Italy
  • Germany
  • France
  • Netherlands
  • Portugal
  • Turkey
  • Scotland
  • Belgium

Scope

The main context of this report is to illustrate the key developments in topflight soccer offering bespoke insight as to how the market appeal is continuing to evolve. Kit supplier rights are worth millions each season, and this report identifies where the money is being spent and from which sectors and parts of the world this money is coming.

Reasons to Buy

Soccer is the biggest sport in the world, and there is much global appeal to the biggest domestic leagues in European soccer. The report goes into in-depth detail about the ten biggest leagues in Europe and offers key insights and understanding.

Table of Contents

  • 1. Overview

    • 1.1. Executive Summary

  • 2. Overall Market

    • 2.1. Total Deal Values Per Nation
    • 2.2. Deal Value Changes from 2023-24 Season
    • 2.3. Highest Club Deal Per Nation
    • 2.4. Tier One/Two/Three Breakdown
    • 2.5. Number of New Deals for 2023-24 Season
    • 2.6. Confirmed Expiring Deals at end of the 2023-24 Season

  • 3. League Breakdown

    • 3.1. List Of All Deals From Each League
    • 3.2. Deal Values For Each Club Deal
    • 3.3. Industry & Location Breakdown Information
    • 3.4. Partnership and Contract Duration Breakdown

  • 4. Brand Breakdown

    • 4.1. Brands With Multiple Deals
    • 4.2. Industry Breakdown
    • 4.3. Year-on-Year Changes From Industries
    • 4.4. Industry Deal Spend
    • 4.5. Year-on-Year Changes From Industry Spend
    • 4.6. Overall Brand Breakdown
    • 4.7. Adidas, Nike & Puma Overview

  • 5. Appendix

Table

League Annual Values Comparison Graphs

Year-on-Year Comparison Graphs

Biggest deals per nation Graph

Tier 1-3 Charts

Individual League values

Individual league team deal breakdown charts

Graph for brands with multiple deals

Most sponsored industry Chart

Biggest spending industry Charts

Biggest spending brand location Charts

Partnership Breakdown Charts

Figures

2021 Agreement Contract Length Graph

Uefa Coefficient Graph

Collective League Deal Value Graph

Deal Values Graph

Brand Spend & Counts Graph

Market Tiers Graphs

New Deals Graph

15x Individual League Deal Values Graph

15x Individual league Brand Spend Graphs

Nike Deals Breakdown Graphs

adidas Deals Breakdown Graphs

PUMA Deals Breakdown Graphs

Macron Deals Breakdown Graphs

Joma Deals Breakdown Graphs

Frequently asked questions

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