Social Media Live Commerce – ForeSights
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Leading CPG brands are leveraging “live commerce”, roping in key opinion leaders (KOLs) or company executives to host interactive livestreaming sessions on social media and e-commerce portals to drive product sales.
Social media live commerce has gained considerable popularity in China in recent years, and the COVID-19 pandemic has accelerated the adoption of the technology. In 2020, live commerce is predicted to grow at 150% to reach CNY250bn ($36.7bn) from CNY100bn ($14.7bn) in 2019.
Scope
– The high penetration of smartphones, social media, and digital apps among Chinese consumers, and established KOL culture fosters a fertile ecosystem in which live commerce can thrive.
– Live commerce recreates some semblance of the traditional offline shopping experience, and deliver an interactive experience and “shoppertainment” that online shoppers crave.
– The COVID-19 pandemic and fear of contagion is driving companies, retailers, and customers to live commerce, as it offers convenience and safety of shopping from home.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Youku
Douyin
Tieba
JingDong
Perfect Diary
Saturnbird Coffee
Alibaba
Ramen Talk
JD.com
Meipai
TikTok
Momo
Yizhibo
Kuaishou
Baidu
Estée Lauder
Shesiedo
L'Oréal
Philips
Haier
McDonald’s
Red Dragonfly
Shopshops
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.