South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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South Africa Baby Food Market Report Overview

The baby food sales in South Africa were ZAR6.6 billion in 2022. The market will achieve a CAGR of more than 9% during 2022-2028. The South Africa baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

South Africa Baby Food Market Outlook, 2022-2028 (ZAR Billion)

South Africa Baby Food Market Outlook, 2022-2028 (ZAR Billion)

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The South Africa baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in South Africa from 2016 to 2028.

Market Size (2022) ZAR6.6 billion
CAGR (2022-2028) >9%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Wet Meals & Other

·        Baby Cereals & Dry Meals

·        Baby Drinks

·        Baby Finger Food

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Drugstores & Pharmacies

·        Convenience Stores

Leading Manufacturers ·        Nestlé

·        Tiger Brands

·        Groupe Lactalis

·        Abbott Laboratories

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South Africa Baby Food Market Trends

Ecommerce sales of baby food have grown exponentially over the past three years considering the pandemic. In turn, this has had an adverse impact on mainstream baby food products sold through hypermarkets & supermarkets. The swing toward lower-priced products, particularly in the baby milk category, is likely to continue in 2023 and beyond. The pressure on prices can be expected to be strong throughout the forecast period.

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South Africa Baby Food Market Segmentation by Categories

Baby milks category held the largest South African baby food market share in 2022

South Africa Baby Food Market Analysis by Categories, 2022 (%)

The key categories in the South Africa baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The baby milk category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk and follow-on milk among others. The South African government has been keen to promote breastfeeding. However, lower breastfeeding rates are expected to drive the category’s sales in the future.

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Segments Covered in the Report

South Africa Baby Food Categories Outlook (Value, ZAR billion, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

South Africa Baby Food Distribution Channel Outlook (Value, ZAR billion, 2016-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores

Hypermarkets & supermarkets channel held the largest baby food sales in 2022

South Africa Baby Food Market Analysis by Distribution Channels, 2022 (%)

The key distribution channels in the South Africa baby food market are:

  • Hypermarkets And Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Others

Baby food is distributed through a variety of outlets in South Africa and there are no restrictions on its sale. Hypermarkets & supermarkets are the main source of supply and the most preferred distribution channel. A substantial proportion of baby food is also sold through wholesale outlets, hospitals, convenience stores, and small grocery outlets.

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South Africa Baby Food Market - Competitive Landscape

In 2022, Nestlé was the leading baby food company in South Africa

South Africa Baby Food Market Analysis, by Companies, 2022 (%)

The leading baby food companies in South Africa are:

  • Nestlé
  • Tiger Brands
  • Groupe Lactalis
  • Abbott Laboratories
  • Others

Nestlé accounted for the highest baby food value and volume in 2022. The company offers baby food products through key brands including NAN, and Lactogen. Tiger Brands and Groupe Lactalis followed the lead among other South Africa baby food companies.

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Tiger Brands
Groupe Lactalis
Abbott Laboratories

Table of Contents

Executive Summary

Part 1: Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of South Africa Compared with Other Leading Countries in MEA

PCC and PCE of South Africa Compared with Global and MEA Markets

Part 2: Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Part 3: Overview

South Africa Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Part 4: Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Part 5: Production and Trade

Imports

Exports

Part 6: Distribution

Channel Share Analysis

Baby Food Retailing

Part 7: Economic Background

GDP Growth and Inflation

Part 8: Prospects and Forecasts

Future Trends

Part 9: Definitions

Part 10: Appendix

Methodology

About GlobalData

Table

Birth & population trends, 2009-28

Live births by region, 2012, 2014, 2015, and 2017-21

Socioeconomic classes, 2008, 2010, 2012, 2014, and 2017

Ownership of household goods, 2011, 2016, and 2018

Annual average household expenditure on food, beverages & tobacco by population group, 2014-15

Reasons for choosing baby food, 2018

Number of women of childbearing age by age group, 2012, 2018, and 2020-22

Current birth registrations by age of mother, 2014, 2015, and 2017-21

Estimated total fertility rates, 1996-2016

Female employment trends, 2010 and 2013-22

Employment situation by population group, 2020-22

Breastfeeding status by age, 2003-04 and 2016

Breastfeeding rates by sociodemographic characteristics, 1998, 2003, and 2016

Breastfeeding status by age, 2016

Consumption of liquids and solids, by age, 2016

Mean & median duration of breastfeeding by sociodemographic characteristics, 2016

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer shares, value & volume %, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-22

Imports of baby milks & cereals by country of origin, 2020-22

Other baby food: trends in imports, 2015-22

Imports of other baby food by country of origin, 2020-22

Baby milks & cereals: trends in exports, 2015-22

Exports of baby milks & cereals by country of destination, 2020-22

Other baby food: trends in exports, 2015-22

Exports of other baby food by country of destination, 2020-22

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2011-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: PCE, current prices ($), 2016-22

Baby food: PCE, constant prices, 2016-22

Baby food: PCC, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: PCE forecasts, current prices ($), 2022-28

Baby food: PCE forecasts, constant prices, 2022-28

Baby food: PCC forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

South Africa’s value and volume shares in the global and the MEA baby food sectors, 2022-27

South Africa compared with the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – South Africa, MEA, and global, 2017-27

PCE comparison – South Africa, MEA, and global, 2017-27

South Africa: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

South Africa: How would you describe your spend on the following products in the last three months?

South Africa: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: PCE & PCC, 2016-22

Baby milks: PCE & PCC by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby drinks: PCE & PCC, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (ZAR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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