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South African Packaging Industry – Market Assessment, Key Trends and Opportunities to 2025

The market size of the South African packaging industry was 37,581.4 million units in 2020. The market is projected to grow moderately at a CAGR of more than 2% during the period 2021-2025. Flexible packaging is the most widely used packaging material, followed by rigid plastics. The rising demand for packaging foods in portable and convenient formats has driven the usage of rigid plastic containers across industries.

The food industry was the largest end-user in the South African packaging market in 2020, followed by non-alcoholic beverages, alcoholic beverages, cosmetics & toiletries, and others. Flexible packaging is extensively used in the food industry on account of its flexibility, low cost, and lightweight properties. The non-alcoholic beverages industry has been the second-largest consumer of pack materials in 2020.

Overview of the packaging market in South Africa

Overview of the packaging market in South Africa

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What are the market dynamics in the South African packaging market?

The packaging industry in South Africa is characterized by its strong use in the food industry. Consumers tend to look for products that are cost-effective, sustainable, lightweight, reusability, recyclability, convenient, and heat resistant, which helps in driving demand for packaging in food products. The rising demand for packaging foods in portable and convenient formats has helped in driving the use of packaging products across various industries.

Recyclability and decomposability make paper-based packaging more sustainable than other materials. Furthermore, convenience, low cost, and fewer weight attributes have made rigid plastics the most sought-after packaging material that helps to drive the market growth.

What are the key pack materials in the South African packaging market?

Based on pack material, the South African packaging market is categorized into rigid plastics, flexible packaging, glass, rigid metal, and paper & board. 

Rigid Plastics market in South Africa

Rigid plastic is the largest and consumed packaging material in 2020 and its use is prominent in the food industry, primarily driven by the dairy food sector. The growing demand for packaging foods in portable and convenient formats has increased the usage of rigid plastic containers across industries. Furthermore, convenience, low cost, and less weight attributes have made rigid plastics the most sought-after packaging material. 

Flexible packaging market in South Africa

Flexible packaging is the second most-consumed packaging material in 2020. It is mostly used in the food industry, primarily driven by the dairy food sector. This packaging is found to be inexpensive, lightweight, print-friendly, and moldable in various shapes, which drives the adoption of flexible packaging. The consumption of flexible packaging material is expected to grow the fastest in the non-alcoholic beverages industry during the forecast period. 

Glass packaging market in South Africa

Glass packaging is found to be strong and transparent packaging, that offers a premium image. It is also resistant to gases and vapors, thereby providing longer shelf life to the products. This packaging is transparent and visually appealing, that is predominantly used in the alcoholic beverages industry. Therefore, the consumption of glass material in the alcoholic beverages industry is projected to grow the fastest. 

Rigid metals packaging market in South Africa

The rigid metal packaging is found to be the widely used packaging in the non-alcoholic beverages industry which is primarily driven by the bakery & cereals sector. This packaging is mostly considered for its ability to protect the contents within from light. It also reduces the chances of leakage as it is rigid and long-lasting. Cans are popular in the beverages industry (both non-alcoholic and alcoholic beverages) for their portability and convenience that allows consumption on-the-go. The consumption of rigid metals in the alcoholic beverages industry is forecast to grow the fastest.

Paper & board packaging market in South Africa

Paper & board packaging is predominantly used in the food industry that is being primarily driven by tobacco and tobacco products. This aseptic packaging provides long shelf life without the need for refrigeration and is also eco-friendly which is driving its adoption in the dairy sector. Furthermore, recyclability and decomposability make paper-based packaging more sustainable than other materials.

Packaging market in South Africa, by pack material

Packaging market in South Africa, by pack material

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What are the end-use industries in the South African packaging market?

Based on the end-user industries, the South African packaging market is classified into food, non-alcoholic beverages, alcoholic beverages, cosmetic & toiletries and other industries. 

Food packaging market in South Africa

Food industry mostly uses rigid plastic packaging and is expected to record a high CAGR growth due to its high consumption in dairy food, savory & deli foods, and oils and fats, whereas consumers tend to look for benefits of safe delivery, protection, and transportation, ensuring the freshness of products. In contrast, flexible packaging is also highly used in food products such as bakery & cereals, dairy food, and savory snacks as it offers convenience (zip-locks, re-sealable seals, lightweight, cost-efficient, and easy to carry).

Non-alcoholic beverages packaging market in South Africa

Non-alcoholic beverages are another prominent industry using rigid metals packaging that has been accounted for the largest share in 2020, as rigid metal was predominantly used in soft drinks. In 2020, the soft drinks sector has dominated the non-alcoholic beverages industry with more than 90% share, while hot drinks captured the rest of the share. The rigid metal packaging is also extensively used in the non-alcoholic beverages industry and is expected to register a moderate CAGR growth.

Alcoholic beverages packaging market in South Africa

The highest share under glass pack material was captured by the alcoholic beverages industry and its usage of glass packaging material in the industry is expected to record the highest CAGR growth. Also, alcoholic beverages have been accounted for the second-highest share under rigid metal pack material in 2020 and are expected to show the highest CAGR growth. Furthermore, beer & cider was found to be the leading sector within this industry. 

Cosmetics & toiletries packaging market in South Africa

The cosmetics & toiletries industry has been using flexible packaging and is expected to record a moderate CAGR growth during the forecasted period. The personal hygiene sector has captured the highest share under the cosmetics & toiletries industry in 2020. The rigid plastics usage in the cosmetics & toiletries industry is expected to record minimal growth during the forecast period while usage of rigid metal packaging is expected to decline marginally.

Packaging market in South Africa, by end-user industry

Packaging market in South Africa, by end-user industry

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Market report scope

Market size (Year – 2020) 37,581.4 million units
Growth rate CAGR of more than 2% from 2021 to 2025
Base year for estimation 2020
Market segments by industry Food, Alcoholic Beverages, Non-Alcoholic Beverages, Cosmetic & Toiletries, Others
Market segments by pack material Rigid Plastics, Rigid Metal, Paper & Board, Flexible Packaging, Glass
Forecast period 2021-2025

This report brings together multiple data sources to provide a comprehensive overview of the packaging industry in South Africa. It includes market overview, growth in the use of pack material by industry and sector. Also, the report provides an analysis of key packaging materials, trends, and outlooks.

Reasons to Buy

  • Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the CPG market.
  • As consumer product demand evolves, the dynamics between different packaging types also evolve favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
  • The differential growth across different packaging materials and formats drives fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.
  • The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2015–2025.

Table of Contents

Table of Contents

Market Environment

Market Environment- Key takeaways

Pack Material Market- Overview

Pack Materials Market Size and Growth Analysis

Pack Material Growth Contribution by Industry

Market Size by Pack Material and Industry

Growth Analysis of Pack Material by Industry and Sector

Pack Material by Industry – Key takeaways

Packaging Share Change by Material and Industry

Growth Analysis by Industry – Food

Growth Analysis by Industry – Alcoholic Beverages

Growth Analysis by Industry – Non-Alcoholic Beverages

Growth Analysis by Industry – Cosmetics & Toiletries

Growth Analysis by Industry – Others

Analysis by Pack Material – Rigid Plastics

Rigid Plastics by Industries- Key Takeaways

Rigid Plastics- Growth analysis by pack type and pack sub type

Rigid Plastics- Growth analysis by closure material and closure type

Rigid Plastics- Growth analysis by primary outer material and primary outer type

Rigid Plastics- Volume share by industries and sectors

Rigid Plastics- Growth analysis by industries

Rigid Plastics- Innovative packaging by industries

Analysis by Pack Material – Rigid Metal

Rigid Metal by Industries- Key Takeaways

Rigid Metal – Growth analysis by pack type and pack sub type

Rigid Metal – Growth analysis by closure material and closure type

Rigid Metal – Growth analysis by primary outer material and primary outer type

Rigid Metal – Volume share by industries and sectors

Rigid Metal – Growth analysis by industries

Rigid Metal – Innovative packaging by industries

Analysis by Pack Material – Paper & Board

Paper & Board by Industries- Key Takeaways

Paper & Board- Growth analysis by pack type and pack sub type

Paper & Board- Growth analysis by closure material and closure type

Paper & Board- Growth analysis by primary outer material and primary outer type

Paper & Board- Volume share by industries and sectors

Paper & Board – Growth analysis by industries

Paper & Board- Innovative packaging by industries

Analysis by Pack Material – Analysis by Pack Material – Flexible Packaging

Flexible Packaging by Industries- Key Takeaways

Flexible Packaging- Growth analysis by pack type and pack sub type

Flexible Packaging- Growth analysis by closure material and closure type

Flexible Packaging- Growth analysis by primary outer material and primary outer type

Flexible Packaging- Volume share by industries and sectors

Flexible Packaging- Growth analysis by industries

Flexible Packaging- Innovative packaging by industries

Analysis by Pack Material – Glass

Glass by Industries- Key Takeaways

Glass- Growth analysis by pack type and pack sub type

Glass- Growth analysis by closure material and closure type

Glass- Growth analysis by primary outer material and primary outer type

Glass- Volume share by industries and sectors

Glass- Growth analysis by industries

Glass- Innovative packaging by industries

Appendix and Definitions

Appendix

Definitions

Methodology

Frequently Asked Questions

The market size of the packaging market in South Africa was 37,581.4 million units in 2020.

 

 

 

The packaging market in South Africa is projected to grow at a CAGR of more than 2% during the period 2021-2025.

Key pack materials in the South African packaging market include rigid plastics, rigid metal, paper & board, flexible packaging, and glass.

Key end-use industries in the South African packaging market include food, non-alcoholic beverages, alcoholic beverages, others, and cosmetics & toiletries.

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