South Africa Pasta & Noodles – Market Assessment and Forecasts to 2025
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The South Africa pasta & noodles sector was valued at $188 million in 2020. The market is expected to grow at a CAGR of more than 3% during 2021-2025. In 2020, Johannesburg emerged as the largest pasta & noodles market in South Africa followed by Cape Town, Durban, Ekurhuleni, Tshwane, Nelson Mandela Bay, Buffalo City, and Mangaung. The pasta & noodles market in Buffalo City recorded the fastest growth during 2015-2020, while Mangaung recorded the slowest growth during the same period. The value share of South Africa in the global and regional pasta & noodles sector is expected to remain constant by 2025. The volume share of South Africa in the global pasta & noodles sector is also expected to remain constant whereas the regional volume share is expected to decrease during the forecast period.
Overview of South Africa pasta & noodles sector
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What are the market dynamics of the South African pasta & noodles sector?
The distribution channels in the South African pasta & noodles sector include hypermarkets & supermarkets, convenience stores, cash & carries and warehouse clubs, and E-retailers. Hypermarkets & supermarkets is the leading distribution channel in the South African pasta & noodles sector. It accounted for a value share of more than 80% of all the distribution channels followed by convenience stores and cash & carries and warehouse clubs.
Dried pasta is the most consolidated category in the South African pasta & noodles sector, with the top three companies accounting for a combined value share of more than 70% in 2020. Furthermore, in the dried & instant noodles category, the top three companies accounted for a combined share of more than 60%. Ambient pasta is the most fragmented category with the top three companies accounting for a small share in the sector.
The key pack materials in the South African pasta & noodles sector include flexible packaging, paper & board, rigid plastics, and rigid metal. Flexible packaging is the leading material used which accounted for a share of more than 80% in the South African pasta & noodles sector, in 2020, followed by paper & board, rigid plastics, and rigid metal. The ambient noodles and ambient pasta are categories that use flexible packaging for all its products.
What are the key categories of the South African pasta & noodles sector?
The key categories in the South African pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. The leading category is dried pasta followed by dried & instant noodles, chilled pasta, ambient pasta, ambient noodles, and chilled noodles. The dried pasta category is also expected to gain maximum market share in value terms during 2020-2025. The ambient pasta category is forecast to register the fastest value growth at a CAGR of more than 4% during 2021-2025 followed by dried & instant noodles, ambient noodles, chilled noodles, chilled pasta, and dried pasta.
Dried pasta, with sales of more than 50 million kg in 2020, is the leading category in volume terms followed by dried & instant noodles, chilled pasta, ambient pasta, chilled noodles, and ambient noodles. The dried pasta category is also expected to gain maximum market share in volume terms during 2021-2025. The ambient noodles category is forecast to register the fastest volume growth at a CAGR of more than 2% during 2021-2025 followed by chilled noodles, dried & instant noodles, ambient pasta, dried pasta, and chilled pasta. In terms of per capita consumption, dried pasta leads all the categories followed by dried & instant noodles, chilled pasta, ambient pasta, chilled noodles, and ambient noodles.
South Africa pasta & noodles sector, key categories
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Which are the major companies in the South African pasta & noodles sector?
The leading companies by value in 2020 include Tiger Brands Limited, Pioneer Foods, Nestle, Barilla Holding S.p.A., and The Kraft Heinz Company. In terms of value and volume, Tiger Brands Limited was the leading company in the market in 2020 followed by Pioneer Foods, Nestle, Barilla Holding S.p.A and The Kraft Heinz Company. Private label accounted for a majority share in the South African pasta & noodles sector in 2020 in both value and volume terms.
South Africa pasta & noodles sector, key players
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Market report scope
Market Size (Year – 2020) | $188 million |
Growth | CAGR >3% during 2021-2025 |
Key Companies | Tiger Brands Limited, Pioneer Foods, Nestle, Barilla Holding S.p.A., and The Kraft Heinz Company |
Key Categories | Ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta |
This report provides an overview of the South African pasta & noodles sector. It provides:
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
- Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, carton – liquid, pillow pouch, bottle, cup, aerosol, tube, tray, film, wrapper, clamshell, box, foil and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie, foil, sports cap, film, cap, lever closure, crown and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.
Pioneer Foods
Nestlé
Barilla Holding S.p.A.
The Kraft Heinz Company
Table of Contents
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Frequently asked questions
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What was the market size of the South African pasta & noodles sector in 2020?
The market size of the South African pasta & noodles sector in 2020 was $188 million.
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What is the growth rate of the South African pasta & noodles sector?
The South African pasta & noodles sector is expected to grow at a CAGR of more than 3% during 2021-2025.
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What are the key categories of the South African pasta & noodles sector?
The key categories in the South African pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.
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Which are the major companies in the South African pasta & noodles sector?
The leading companies by value in 2020 include Tiger Brands Limited, Pioneer Foods, Nestle, Barilla Holding S.p.A., and The Kraft Heinz Company.
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