South Africa Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update
All the vital news, analysis, and commentary curated by our industry experts.
South Africa Source Tourism Market Report Overview
The South Africa source tourism market witnessed 4.06 million outbound trips in 2022. The domestic travel in the country was 51.1 million in the same year. International travel recovery from South Africa is expected to grow consistently, with projections indicating that it may cross pre-pandemic levels by the end of 2023 itself. The South African tourism market is going to rely heavily on visiting friends and relatives (VFR) and leisure travel to be the drivers of its recovery. Sun and beach destinations are forecasted to be the popular choices for travelers. Adventure/sports travel is also projected to improve the recovery of the tourism sector. Most outbound flows from South Africa were to other nearby Southern African countries, Mozambique being the main destination for international travel in 2022.
The South Africa source tourism market research report provides a thorough insight into the South Africa domestic and outbound tourism market. The report looks at the profiles of South African tourists and summarizes the key reasons that they travel. It also offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the South Africa outbound travel market.
|Key Segments||· Domestic Tourism
· Outbound Tourism
|Key Holiday Types||· Visiting Friends or Family
· Sun and Beach Holidays
· City Break
· Cultural Holidays
· Adventure/Sport Holidays
· Multi-Stop Trips
· Wellness/Medical Holidays
· Eco Holidays
· Religious Holidays
· Gastronomical Holidays
· Wedding Related Holidays
· LGBTQIA+ Holidays
|Enquire & Decide||Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.|
South Africa Source Tourism Market Dynamics
The most important source of domestic travel in South Africa is VFR. This is because of the multiple rounds of travel restrictions due to the pandemic; South African travelers now are reconnecting with their loved ones. Hybrid working policies rolled out by many businesses are also making VFR easy for travelers. Wedding-related travel is also a factor in the rise in VFR trips. Land transport, in general by minibus taxis and personal cars is the most preferred mode of transport of South Africans, when considering domestic travel. Most of all domestic trips were undertaken by land.
Couples are the most common type of South African travelers. The preference for couple travel can suggest demand for sun and beach and luxury vacations. Many travelers also choose an adventure/sport type of holiday. This could also be attributed to the high percentage of trips taken by couples. The age group of 35 to 49 is the most active demographic when it comes to travel.
Buy the Full Report for more Insights into the South Africa Source Tourism Market
South Africa Source Tourism Market Segments
The key segments in the South Africa source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the South Africa source tourism market in 2022.
Domestic Tourism: Visiting Friends and Relatives (VFR) has always been the key driver of domestic travel for South Africa. People in South Africa have strong and spread-out familial ties across the country, and the desire to meet with loved ones after a period of lockdowns and limitations drove a large portion of domestic travel. Furthermore, minibus taxis are reportedly more accessible than trains and air travel, due to route flexibility and land travel being well supported by well-developed road infrastructure in South Africa. This mode is also the most convenient for tourists because of the flexibility and freedom it provides to explore varied natural landscapes and take breaks as and when required.
Outbound Tourism: Based on the projections of GlobalData, it is anticipated that the number of international departures from South Africa will surpass the levels observed in 2019 by the end of 2023. As per GlobalData, VFR is the primary purpose of outbound travel for South African travelers, in 2022. The South African tourism industry is thus expected to rely very heavily on its robust VFR traffic, to spearhead the recovery efforts of the travel and tourism industry post-COVID-19. South Africa also attracts a sizable number of immigrants from Europe and North America. As a result, there is likely to be a significant number of economic migrants traveling to their origin country for VFR, especially to nearby African countries which are concentrated in South Africa’s top international departures destinations.
South Africa Source Tourism Market Analysis by Segments, 2022 (%)
Buy Full Report for more Segment Insights into the South Africa Source Tourism Market
South Africa Source Tourism Market Segmentation by Holiday Types
The types of holidays preferred by South African tourists are visiting friends or family, sun and beach holidays, city break, cultural holidays, cruise, adventure/sports holidays, multi-stop trips, wellness/medical holidays, eco holidays, religious holidays, gastronomical holidays, wedding related holidays, and LGBTQIA+ holidays, among others. Most people tended to opt for a vacation that involved basking in the sun and enjoying the beach in South Africa. KwaZulu-Natal is the most popular domestic destination. It has the best swimming conditions and many beach resorts.
South Africa Source Tourism Market Analysis by Holiday Types
Buy Full Report for More Holiday Type Insights into the South Africa Source Tourism Market
Segments Covered in the Report
South Africa Source Tourism Market Segments Outlook
- Domestic Tourism
- Outbound Tourism
South Africa Source Tourism Market Holiday Types
- Visiting Friends or Family
- Sun and Beach Holidays
- City Break
- Cultural Holidays
- Adventure/Sport Holidays
- Multi-Stop Trips
- Wellness/Medical Holidays
- Eco Holidays
- Religious Holidays
- Gastronomical Holidays
- Wedding Related Holidays
- LGBTQIA+ Holidays
This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the South Africa outbound travel market.
Reasons to Buy
- This report provides a clear insight into developments in South Africa’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of South Africa tourists and the reasons that they travel, hence providing insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
Table of Contents
South African Tourist Profile
Main and Developing Destination Markets
Frequently asked questions
What was the leading segment in the South Africa source tourism market in 2022?
Domestic tourism was the leading segment in the South Africa source tourism market in 2022.
What was the leading type of holiday in the South Africa source tourism market?
Sun and beach holiday was the leading type of holiday in the South Africa source tourism market.
What is the most important source of domestic travel in South Africa?
The most important source of domestic travel in South Africa is VFR.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.