Spain Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029

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Spain Baby Food Market Report Overview

The Spain baby food market size was EUR518.6 billion ($529.6 billion) in 2023. The market is expected to achieve a CAGR of more than 2% during 2023-2029.

Spain Baby Food Market Outlook, 2023-2029 (EUR Million)

Spain Baby Food Market Outlook, 2023-2029 (EUR Million)

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The Spain baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Spain. Furthermore, the Spain baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2023) EUR518.6 billion ($529.6 Billion)
CAGR (2023-2029) >2%
Historical Period 2017-2022
Forecast Period 2023-2029
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        E-retailers

·        Convenience Stores

Leading Manufacturers ·        Nestlé

·        Danone

·        Hero

·        Alter Farmacia

·        Ordesa

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Spain Baby Food Market Segmentation by Categories

The baby milk category led the Spain baby food market by value in 2023

The key categories in the Spain baby food market are:

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

Most of the baby milk available was in powdered form in 2023 in the case of first- and second-stage milk. However, liquid milk is cheaper than powdered milk, even when converted to dehydrated weights. Thus, liquid milk is gaining popularity due to its convenience and suitability for on-the-go consumption. However, currently, product offerings on organic milk are increasing.

Spain Baby Food Market Analysis by Categories, 2023 (%)

Spain Baby Food Market Analysis by Categories, 2023 (%)

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Spain Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets channel accounted for the highest share of the baby food market in 2023

A few of the key distribution channels in the Spain baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Convenience Stores

Most baby food manufacturers in Spain sell their products through both main channels, which are hypermarkets & supermarkets and drugstores & pharmacies. A few exceptions such as Mead Johnson (Reckitt Benckiser) and Alter Farmacia have remained loyal to the drugstore & pharmacy channel and its traditional higher price positioning.

Spain Baby Food Market Analysis by Distribution Channels, 2023 (%)

Spain Baby Food Market Analysis by Distribution Channels, 2023 (%)

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Spain Baby Food Market - Competitive Landscape

In 2023, Nestlé led the Spain baby food sector in terms of value

A few of the leading manufacturers in the Spain baby food market are:

  • Nestlé
  • Danone
  • Hero
  • Alter Farmacia
  • Ordesa

Spain Baby Food Market Analysis by Manufacturers, 2023 (%)

Spain Baby Food Market Analysis by Manufacturers, 2023 (%)

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Segments Covered in the Report

Spain Baby Food Categories Outlook (Value, EUR Million, 2017-2029)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
  • Baby Drinks

Spain Baby Food Distribution Channel Outlook (Value, EUR Million, 2017-2029)

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Convenience Stores

Scope

This report provides:

  • A comprehensive overview of the baby food sector in Spain, as part of GlobalData’s global coverage of the sector.
  • Market environment: A comparative analysis of the value and volume shares of Spain against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC) and per capita expenditure (PCE) on baby food in Spain are compared at regional and global levels.​
  • Background: An overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Spain baby food sector.​​
  • Category coverage and competitive landscape: An overview of growth at a sector level and an analysis of five categories. These categories are analyzed by value, volume, and CAGR for the 2017-2029 period. The analysis also includes baby food per capita consumption and expenditure in Spain, by category. The report provides an analysis of leading manufacturers and brands in the Spain baby food sector in 2023 and their market shares in each category.​
  • Production and trade: An analysis of imports and exports in the Spain baby food sector.​
  • Distribution channel: Analysis of the leading distribution channels at both sector and category levels in 2023.​
  • Economic background: An outlook on macroeconomic indicators in Spain, with a detailed summary of the economy and labor market.​

Key Highlights

Value sales of baby milks decreased from EUR290.2 million ($327.8 million) in 2017 to EUR282.4 million ($288.4 million) in 2023, at a negative CAGR of 0.5%.

Baby cereals & dry meals volumes decreased from EUR61.2 million ($69.1 million) in 2017 to EUR55 million ($56.2 million) in 2023, yielding a negative CAGR of 1.8%.

Value sales of the baby wet meals & other category increased from EUR177.4 million ($200.4 million) in 2017 to EUR178.2 million ($182 million) in 2023, registering a CAGR of 0.1%.

During 2017–23, PCC of baby drinks fell by 25%, totaling 0.3kg in 2023.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone
Hero
Alter Farmacia
Ordesa
Groupe Lactalis
Bayer
Vitagermine

Table of Contents

Executive Summary

Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Spain Compared with Other Leading Countries in Western Europe

PCC and PCE in Spain Compared with Global and Western European Markets

Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Spain Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Category Analysis Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Production and Trade

Imports

Exports

Production

Distribution

Channel Share Analysis

Baby Food Retailing

Economic Background

GDP Growth and Inflation

Prospects and Forecasts

Future Trends

Appendix

Table

Birth & population trends, 2008–29

Live births by region, 2013 and 2016

Live births by region, 2015–22

Live births by province, 2015–22

Main reasons for choice of baby food, 2015

Live births by age group of mother, 2012, 2014, 2016–18, and 2022

Number of women of childbearing age, by age group, 2012, 2014, and 2016–21

Trends in working women, 2012–23

Trends in working women by age group, 2011, 2014, 2016, 2017, and 2019–20

Breastfeeding trends, 1995, 2003, 2006, 2012, and 2017

Breastfeeding prevalence by socio-economic groups based on employment type, 2012 and 2017

Mothers exclusively breastfeeding in 2012 and 2017

Leading categories (value and volume), 2023

Baby food: manufacturer shares, value, %, 2017–23

Baby food: manufacturer shares, volume, %, 2017–23

Baby food: manufacturer shares by category, %, 2023

Baby milks: SKUs by pack type, 2023

Baby milks: SKUs by pack size, 2023

Baby milks: brand price positioning analysis, 2023

Baby milks: manufacturer shares, value & volume, %, 2017–23

Baby milks: manufacturer & brand shares, value %, 2017–23

Baby milks: manufacturer & brand shares, volume %, 2017–23

Baby cereals & dry meals: SKUs by pack type, 2023

Baby cereals & dry meals: SKUs by pack size, 2023

Baby cereals & dry meals: brand price positioning analysis, 2023

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, value %, 2017–23

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2017–23

Baby wet meals & other: SKUs by pack type, 2023

Baby wet meals & other: SKUs by pack size, 2023

Baby wet meals & other: brand price positioning analysis, 2023

Baby wet meals & other: manufacturer shares, value & volume, %, 2017–23

Baby wet meals & other: manufacturer & brand shares, value %, 2017–23

Baby wet meals & other: manufacturer & brand shares, volume %, 2017–23

Baby finger food: SKUs by pack type, 2023

Baby finger food: SKUs by pack size, 2023

Baby finger food: brand price positioning analysis, 2023

Baby finger food: manufacturer shares, value & volume, %, 2017–23

Baby finger food: manufacturer & brand shares, value %, 2017–23

Baby finger food: manufacturer & brand shares, volume %, 2017–23

Baby drinks: SKUs by pack type, 2023

Baby drinks: SKUs by pack size, 2023

Baby drinks: brand price positioning analysis, 2023

Baby drinks: manufacturer shares, value & volume, %, 2017–23

Baby drinks: manufacturer & brand shares, value %, 2017–23

Baby drinks: manufacturer & brand shares, volume %, 2017–23

Baby milks & cereals: trends in imports (volume), 2015–22

Baby milks & cereals: trends in imports (value), 2015–22

Imports of baby milks & cereals by country of origin (volume), 2020–22

Imports of baby milks & cereals by country of origin (value), 2020–22

Other baby food: trends in imports (volume), 2015–22

Other baby food: trends in imports (value), 2015–22

Imports of other baby food by country of origin (volume), 2020–22

Imports of other baby food by country of origin (value), 2020–22

Baby milks & cereals: trends in exports (volume), 2015–22

Baby milks & cereals: trends in exports (value), 2015–22

Exports of baby milks & cereals by country of destination (volume), 2020–22

Exports of baby milks & cereals by country of destination (value), 2020–22

Other baby food: trends in exports (volume), 2015–22

Other baby food: trends in exports (value), 2015–22

Exports of other baby food by country of destination (volume), 2020–22

Exports of other baby food by country of destination (value), 2020–22

Baby food: sales by outlet type, % value, 2017–23

Baby food: sales by type of food & outlet type, % value, 2023

Baby food: sales by channel, 2012, 2014, and 2016–17

Baby population, number of babies (‘000), 2008–29

Baby food: market value, current prices ($ million), 2017–23

Baby food: market value, constant prices, 2017–23

Baby food: market volume, million kg, 2017–23

Baby food: PCE, current prices ($), 2017–23

Baby food: PCE, constant prices, 2017–23

Baby food: PCC, kg, 2017–23

Baby milks: category segmentation, value & volume, 2017–23

Baby food: market value forecasts, current prices ($ million), 2023–29

Baby food: market value forecasts, constant prices, 2023–29

Baby food: market volume forecasts, million kg, 2023–29

Baby food: PCE forecasts, current prices ($), 2023–29

Baby food: PCE forecasts, constant prices, 2023–29

Baby food: PCC forecasts, kg, 2023–29

Exchange rates: LCU per $, 2017–23

Exchange rates: LCU per $, 2024–29

SKUs allocation by product type

Category definitions

Terminology definitions

Figures

Spain’s value and volume shares in the global and the Western European baby food sectors, 2023–28

Spain compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Spain, Western Europe, and global, 2018–28

PCE comparison – Spain, Western Europe, and global, 2018–28

Purchasing criteria for baby food, 2016

Spain: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Spain: What is your choice of pack size in the baby care and child care products category?

Spain: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?

Spain: How important are each of the following features when deciding to make a purchase?

Baby food: sector size (value), 2017–23

Baby food: sector size (volume), 2017–23

Market size and growth analysis by value and volume, baby food sector, 2017–29

Baby food: manufacturer shares, value %, 2023

Baby food: manufacturer shares, volume %, 2023

Baby food: manufacturer shares by category, % value, 2023

Market size and growth analysis by value and volume, baby milks category, 2017–29

Baby milks: PCE & PCC, 2017–23

Baby milks: PCE & PCC by age group, 2017–23

Baby milks: segmentation, value, and volume, 2017–23

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017–29

Baby cereals & dry meals: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby wet meals & other category, 2017–29

Baby wet meals & other: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby finger food category, 2017–29

Baby wet meals & other: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby drinks category, 2017–29

Baby drinks: PCE & PCC, 2017–23

Share of key distribution channels (in value terms) – baby food, 2023

Key distribution channel share by category (in value terms), 2023

GDP at current prices (EUR billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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