Spain Source Tourism Market Report Overview
In 2022, Spain’s tourism sector witnessed a significant recovery, with 16.1 million outbound tourists from the country. The tourism sector experienced a substantial recovery, with domestic tourist expenditure surpassing pre-pandemic levels. This resurgence was fueled by eased restrictions, increased vaccination rates, and pent-up demand for travel. Spanish tourists, both domestic and international, prioritized spending on transportation and accommodation, reflecting the crucial role these elements play in the overall travel experience.
The Spain source tourism market research report provides insights into Spain’s domestic and outbound tourism market. It looks at the profiles of Spain tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Spanish outbound travel market.
Spain Source Tourism Market Dynamics
Spanish tourists are increasingly conscious of their environmental impact and the importance of sustainable practices. Diversifying offerings to cater to a variety of interests, such as gastronomy, adventure, wellness, or family-oriented activities will attract a wider range of Spanish tourists. Businesses and destinations can attract more visitors by ensuring that promotional materials, websites, and customer support are available in Spanish. This will make it easier for Spanish tourists to access information, communicate, and feel comfortable during their travels. Employing Spanish-speaking staff or providing language assistance can also enhance their overall experience.
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Spain Source Tourism Market Segments
The key segments in the Spain source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Spain source tourism market in 2022.
Domestic Tourism: Domestic tourist expenditure in 2022 rebounded significantly owing to the easing of restrictions, increased vaccination rates, and pent-up demand for travel. Additionally, domestic tourist expenditure is expected to grow as the tourism industry further recovers and adapts to new consumer preferences and safety measures. These factors combined will contribute to the projected increase in domestic tourist expenditure in Spain from 2022 to 2026 and include post-pandemic recovery, pent-up demand, government initiatives, diversification of tourism offerings, digital transformation, focus on sustainable tourism, and improving economic conditions.
Outbound Tourism: Spain’s outbound travel market is moderately sized compared to numerous other European markets. Although Spain may not be the largest source market in Europe, the country has excellent connections across Europe, and its airports have been well-maintained to accommodate the annual surge of inbound tourists. Furthermore, Spain’s economy is anticipated to expand in the next five years as it continues to recover from the COVID-19 pandemic. As a result, international travel confidence will be restored, incomes will rise, inflation will be contained, and residents will generally have greater disposable income.
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Spain Source Tourism Market Segmentation by Holiday Types
The types of holidays preferred by tourists from Spain are sun & beach holidays, cultural holidays, city break holidays, visiting friends or family, gastronomical holidays, adventure/sports holidays, multi-stop trip holidays, wellness/medical holidays, cruise, eco holidays, LGBTQ holidays, wedding-related holidays, and religious holidays, among others. In 2021, sun and beach holidays were the most popular with Spanish tourists.
Spain Source Tourism Market Analysis by Holiday Types, 2021 (%)
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Spain Source Tourism Market Research Overview
|Key Segments||Domestic Tourism and Outbound Tourism|
|Key Holiday Types||Sun & Beach Holidays, Cultural Holidays, City Break Holidays, Visiting Friends or Family, Gastronomical Holidays, Adventure/Sports Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Cruise, Eco Holidays, LGBTQ Holidays, Wedding-Related Holidays, and Religious Holidays|
Segments Covered in the Report
Spain Source Tourism Market Segments Outlook (2019-2026)
- Domestic Tourism
- Outbound Tourism
Spain Source Tourism Market Holiday Types (2019-2026)
- Sun & Beach Holidays
- Visiting Friends or Family
- Adventure/Sports Holidays
- City Break Holidays
- Religious Holidays
- Gastronomical Holidays
- Eco Holidays
- Cultural Holidays
- Wellness/Medical Holidays
- Multi-Stop Trip Holidays
- Wedding-Related Holidays
- LGBTQ Holidays
This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.
Reasons to Buy
- This report provides a clear insight into developments in Spain’s regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Spanish tourists and the reasons that they travel, hence providing insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
- This report examines the impact of COVID-19 on Spain’s outbound and domestic tourism.
Table of Contents
Spanish tourist profile
Main and developing destination market
Frequently Asked Questions
The key segments in the Spain source tourism market are domestic tourism and outbound tourism.
The domestic tourist expenditure in 2022 rebounded significantly owing to the easing of restrictions, increased vaccination rates, and pent-up demand for travel.
The types of holidays in the Spain source tourism market are sun & beach holidays, cultural holidays, city break holidays, visiting friends or family, gastronomical holidays, adventure/sports holidays, multi-stop trip holidays, wellness/medical holidays, cruise, eco holidays, LGBTQ holidays, wedding-related holidays, and religious holidays, among others.
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
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