Global Sports Quarterly Review, Q1 2021 – Analysis of Sponsorship, Media Rights and Events
Detailed analysis the most significant deals and events in sponsorship, media and event in Q1.
Scope
This report analyses the main events and deals in the business of sports in Q1 of 2021
It analyses 930 new sponsorship deals signed,, highlighting the underlying trends and biggest players in the sponsorship market in Q1.
It analyses1453 media rights deals signed, detailing some of the biggest media rights contracts secured in Q1.
It analyses the state of sports events in Q1, focusing on the Australian Open, Super Bowl LV and the 2032 Olympics bid
Key Highlights
Sponsorship market remains buoyant despite the effects of the pandemic still ongoing, with 930 new deals signed with an estimated sponsorship spend just shy of $1.3bn
NFL bucks the trend of the pandemic’s depreciating impact on sports media rights
Major events struggle in Q1 of 2021
Reasons to Buy
This report provides a comprehensive analysis of the main trends characterizing the business of sports in Q1 of 2021
Key Players
Table of Contents
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