Sport Trends and Predictions 2023 – Thematic Intelligence

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Sport Trends and Predictions 2023 Thematic Intelligence Report Overview

The top themes that are likely to impact the sports industry in 2023 are cryptocurrency, women’s sport, esports, OTT platforms, sponsorship bans, and the futuristic metaverse. These themes will dictate how the market evolves and how leading players within the market fare in the given year.

The sport trends and predictions thematic intelligence report analyzes some of the biggest sporting trends that are likely to impact the sporting world, and the ways in which that might happen.

Top Themes: Sport Sector

Cryptocurrency: The rise of cryptocurrency in 2021 was almost as dramatic as its fall in 2022, with the market experiencing a significant crash. The value of bitcoin began dropping in the summer when Celsius and Binance, two of the world’s largest cryptocurrency exchanges paused withdrawals citing ‘extreme market conditions’. This instability had a severe knock-on effect for Bitcoin prices globally, with investors becoming increasingly concerned after these stories broke. Unlike company shares whose price can be influenced by the financial performance of a business, the shifts in the price of Bitcoin are entirely dependent on the investors pumping money into it, and their speculation on how the market will either rise or fall in the future. While this was cited by many as a reason not to invest too heavily into Bitcoin before 2021, many did not listen, particularly in the sports sponsorship industry. Sports teams and organizations that can extricate themselves from business with unstable companies will be the winners in this theme.

Women’s sports: The accessibility. interest in women’s sports has increased dramatically in recent years with many female players carving a niche in the otherwise male-centric sports arena. The rising popularity of women’s sport has contributed significantly to revenue generation attracting broadcasters and sponsors alike. The revenue generated by women’s sports can be attributed to the growing popularity of women’s sport, along with greater social visibility and following of accomplished female athletes. Though there is a rising interest in women’s sport, female athletes are under-marketed when compared to their male counterparts. Female athletes and those involved in women’s sports, and the broadcasters who can play a vital role in shaping the coverage of women’s sports will be the winners in this theme.

Esports: The growth of esports has been enormous in the last decade and has accelerated significantly since the pandemic. Some of the sport’s largest tournaments and events offer millions of dollars in prize money and are watched by millions of viewers around the world, and this growth in interest will continue strongly into 2023. One of the key drivers of growth for esports has been its accessibility. The growth of esports in the next year will trigger more sponsorship opportunities. Esports teams and competitions whose viewing figures and revenues will only continue to increase; female gamers who are likely to see their opportunities increase; and brands who will be looking to identify new sponsorship opportunities will be the winners in this theme.

Top Themes: Sport Sector

Top Themes: Sport Sector

For more information on the top themes driving growth in the sport sector, download a free report sample

Sport Trends and Predictions 2023 - Thematic Intelligence Report Overview

Top Themes Cryptocurrency, Women’s Sport, Esports, OTT Platforms, Sponsorship Bans, and Metaverse
Cryptocurrency Winners Sports teams and organizations that can extricate themselves from business with unstable companies
Women’s Sports Winners Female athletes and those involved in women’s sports, and the broadcasters who can play a vital role in shaping the coverage of women’s sports
Esports Winners Esports teams and competitions whose viewing figures and revenues will only continue to increase; female gamers who are likely to see their opportunities increase; and brands who will be looking to identify new sponsorship opportunities


  • This report provides an overview of the most exciting developing stories in the world of sport business for 2023, and where each of these stories might be headed.
  • Discussion on how these topics and stories have developed over the course of 2022, and where they currently stand now.
  • The report provides a detailed analysis on how some of the biggest sports stories have shaped 2022, including the collapse of crypto and the explosion in interest of women’s sport.
  • A closer look at what the metaverse could mean for sports in the future.

Reasons to Buy

  • For those wanting an in-depth analysis of what 2023 may look like for sport, and where the industry may look to grow financially.
  • For those wanting a sense of the current landscape of the sporting world, as well as the current outlook for the future of cryptocurrency and the metaverse.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Premier League
Serie A

Table of Contents

1. Executive Summary

2. Cryptocurrency

3. Women’s Sport

4. Esports

5. OTT Platforms

6. Sponsorship Bans

7. Metaverse

8. Further reading

9. About GlobalData

10. Contact us

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