Sports and Leisure Equipment Retailing in Brazil – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Published: July 01, 2016 Report Code: RT0456SR-VR-ST

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“Sports and Leisure Equipment Retailing in Brazil – Market Summary & Forecasts” report provides a detailed analysis of retail sales from 2010 to 2020 across key channels in Brazil.

Scope

• Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

• Brazilian retail sales to reach BRL1,811 billion by 2020

• The retail market for sports and leisure equipment in Brazil is likely to experience a healthy growth of 7.58% by 2020.

• Sports and Leisure Equipment sector accounted for 2.68% of overall retail in 2015.

• Specialist retailers were the largest channel with 62.6% of sports equipment sales in 2015 and are expected to remain as the leading retail channel in 2020

• Multiple sporting events and the expansion of healthy living concepts continue to attract both domestic and international players to expand across the Brazilian market

• The online share of total sports and leisure equipment spending is expected to reach 15.9% in 2020 from 9.2% in 2015

Reasons to Buy

Get immediate access to:

Brazil sports and leisure equipment market performance across key channels – accurate, reliable data for companies already operating in and those wishing to enter the market

Vital economic and population trends, key consumer and technology trends influencing the retail market –explore novel opportunities that allow you to align your product offerings and strategies to meet demand

Critical insights into Brazil shoppers – what stores do shoppers prefer Have the right insights to beat off the competition by effectively promoting to lucrative market segments

Analysis of key international and domestic players operating in the sports and leisure equipment market – including store counts and revenues that give you a competitive edge – identify opportunities to improve market share

Centauro
By Tennis
Decathlon
Netshoes
Adidas

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 Brazil is an economy with many questions

3.1.1 Retail sector will experience a change in game plan

3.1.2 Consistent decline in savings rate is a good sign for retail spending

3.1.3 Service remains the dominant sector for employment

3.1.4 Fluctuations in unemployment rate are expected to continue

3.1.5 Roaring inflation is a cause of concern

3.1.6 Household consumption expenditure is driving the retail market

3.2 Steady increase in population is a healthy sign for the retail market

4 Brazil Shoppers

4.1 Olympics, FIFA World Cup and Carnivals- There’s always a reason for retail sales to get bigger in Brazil

4.2 The strength of the Brazilian online commerce

4.3 Tourism and opportunities in Brazil’s retail sector

4.4 The rise and fall of the best-selling electronics in Brazil

5 Doing Business in Brazil

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.2.1 Corporate income tax (IRPJ – Imposto de Renda sobre Pessoa Jurídica)

5.2.2 Withholding tax

5.2.3 Value added tax (VAT)

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Sports and Leisure Equipment

6.2 Sports and Leisure Equipment Category Overview

6.2.1 Sports and Leisure Equipment by Channel

6.2.2 Sports and Leisure Equipment by Category

6.3 Sports and Leisure Equipment Category Analysis

6.3.1 Sports Equipment

6.3.2 Toys and Games

6.4 Major Retailers

6.4.1 Sports & Leisure Equipment

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016–2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Brazil Sports and Leisure Equipment Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 2: Brazil Sports and Leisure Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 3: Brazil Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 4: Brazil Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 5: Brazil Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2010–2020

Table 6: Brazil Sports and Leisure Equipment Retail Sales (BRL mn), by Category, 2010–2015

Table 7: Brazil Sports and Leisure Equipment Retail Sales Forecast (BRL mn), by Category 2015–2020

Table 8: Brazil Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2010–2015

Table 9: Brazil Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2015–2020

Table 10: Brazil Sports and Leisure Equipment Retail Segmentation (% value), by Category 2010–2020

Table 11: Brazil Sports Equipment Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 12: Brazil Sports Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 13: Brazil Sports Equipment Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 14: Brazil Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 15: Brazil Sports Equipment Retail Segmentation, by Channel Group, 2010–2020

Table 16: Brazil Toys and Games Retail Sales (BRL mn), by Channel Group, 2010–2015

Table 17: Brazil Toys and Games Retail Sales Forecast (BRL mn), by Channel Group, 2015–2020

Table 18: Brazil Toys and Games Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 19: Brazil Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 20: Brazil Toys and Games Retail Segmentation, by Channel Group, 2010–2020

Table 21: Key Sports & Leisure equipment Retailers in Brazil

Table 22: Brazil Exchange Rate R$–US$ (Annual Average), 2010–2015

Table 23: Brazil Exchange Rate R$–US$ (Annual Average), 2016–2020

Table 24: Verdict Retail Channel Definitions

Table 25: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010–2015

Figure 2: Growth Rate of GDP (Constant US$), 2010–2015

Figure 3: GDP Value and Growth (R$ billion, %), 2010–2015

Figure 4: Forecasts for GDP Value and Growth (R$ billion, %), 2015–2020

Figure 5: Personal Savings (%), 2005–2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005–2015

Figure 8: Inflation rate (annual %) 2005–2015

Figure 9: Household Consumption Expenditure of Brazil (R$ billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005–2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005–2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (R$), 2005 and 2015

Figure 16: Per Capita Spend (R$) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E

Figure 18: Major cities with high spend on retail

Figure 19: Doing Business in Brazil

Figure 20: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 21: Retail Sales Value and Growth (R$ billion, %) of Sports and Leisure Equipment 2015–2020

Figure 22: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020

Figure 23: Online Spend in Sports and Leisure Equipment 2015–2020

Figure 24: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 25: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 26: Brazil Sports and Leisure Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 27: Brazil Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2010–2020

Figure 28: Brazil Sports and Leisure Equipment Retail Sales and Forecast (BRL mn), by Category 2010–2020

Figure 29: Brazil Sports and Leisure Equipment Retail Market Dynamics, by Category 2010–2020

Figure 30: Brazil Sports Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 31: Brazil Toys and Games Retail Sales and Forecast (BRL mn), by Channel Group, 2010–2020

Figure 32: The Triangulated Market Sizing Methodology

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