Sports and Leisure Equipment Retailing in Denmark – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Published: March 01, 2016 Report Code: RT0406SR-ST

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Sports equipment was the largest category with 58.3% in retail sales in 2015 Sales through the online channel are gaining traction, with the channel expected to grow at a CAGR of 8.8% during 2015-2020. Specialist retailers dominate the sport and leisure equipment market in Denmark, having accounted for 48.4% of the sales in the segment

Scope

“Sports and Leisure Equipment Retailing in Denmark – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer

• A thorough analysis of consumer trends changing economic and population factors

• Both qualitative and quantitative insights and analysis of the shifting sports and leisure equipment retail dynamics for sports equipment and toys and games from 2010 to 2020

• Sales of sports and leisure equipment through the following channels from 2010 to 2020: Other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; department stores; cash and carries and warehouse clubs; Value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; clothing, footwear, accessories and luxury goods specialists; music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations

• An overview of key sports and leisure equipment retailers operating across Denmark and their presence across distribution channels

Reasons to Buy

Gain a comprehensive knowledge on sports and leisure equipment sector in the Denmark retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market

Analysis of key international and domestic players operating in the sports and leisure equipment market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share

Intersport
Spejder Sport
Adidas
Unisport.dk
Nike

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 An economy on growth path offers new opportunities to retailers

3.1.1 Retail sales recorded modest growth post-recession

3.1.2 High household debts is one of the reasons for declining savings rate

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Low inflation levels – a positive sign to retailers

3.1.5 Rise in consumption expenditure- a positive sign to reckon with

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Constant low growth rates in population poses challenges for retailers

4 Danish Shoppers

4.1 Denmark is all set to become the first cash-free nation

4.2 Denmark is the world’s leading nation in organic consumption

4.3 Denmark has witnessed a surge in Chinese tourists

4.4 E-commerce & M-commerce continue to drive retail sales

5 Doing Business in Denmark

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Infrastructure and logistics

5.2 Business reforms in Denmark in the past

5.3 Denmark eases rules for foreign investors

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Sports and Leisure Equipment

6.2 Sports and Leisure Equipment Category Overview

6.2.1 Sports and Leisure Equipment by Channel

6.2.2 Sports and Leisure Equipment by Category

6.3 Sports and Leisure Equipment Category Analysis

6.3.1 Sports Equipment

6.3.2 Toys and Games

6.4 Major Retailers

6.4.1 Sports and Leisure Equipment

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Conlumino

7.4 Disclaimer

Table

Table 1: Denmark Sports and Leisure Equipment Retail Sales (DKK mn), by Channel Group, 2010–2015

Table 2: Denmark Sports and Leisure Equipment Retail Sales Forecast (DKK mn), by Channel Group, 2015–2020

Table 3: Denmark Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 4: Denmark Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 5: Denmark Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2010–2020

Table 6: Denmark Sports and Leisure Equipment Retail Sales (DKK mn), by Category, 2010–2015

Table 7: Denmark Sports and Leisure Equipment Retail Sales Forecast (DKK mn), by Category 2015–2020

Table 8: Denmark Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2010–2015

Table 9: Denmark Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2015–2020

Table 10: Denmark Sports and Leisure Equipment Retail Segmentation (% value), by Category 2010–2020

Table 11: Denmark Sports Equipment Retail Sales (DKK mn), by Channel Group, 2010–2015

Table 12: Denmark Sports Equipment Retail Sales Forecast (DKK mn), by Channel Group, 2015–2020

Table 13: Denmark Sports Equipment Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 14: Denmark Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 15: Denmark Sports Equipment Retail Segmentation, by Channel Group, 2010–2020

Table 16: Denmark Toys and Games Retail Sales (DKK mn), by Channel Group, 2010–2015

Table 17: Denmark Toys and Games Retail Sales Forecast (DKK mn), by Channel Group, 2015–2020

Table 18: Denmark Toys and Games Retail Sales (US$ mn), by Channel Group, 2010–2015

Table 19: Denmark Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020

Table 20: Denmark Toys and Games Retail Segmentation, by Channel Group, 2010–2020

Table 21: Key Sports & Leisure equipment Retailers in Denmark

Table 22: Denmark Exchange Rate DKK–USD (Annual Average), 2010–2015

Table 23: Denmark Exchange Rate DKK–USD (Annual Average), 2016–2020 Forecasts

Table 24: Conlumino Retail Channel Definitions

Table 25: Conlumino Retail Category Definitions

Figures

Figure 1: GDP Value (US$ billion), 2010–2015

Figure 2: Growth Rate of GDP (US$ billion, %), 2010–2015

Figure 3: GDP Value and Growth (DKK billion, %), 2010–2015

Figure 4: Forecasts for GDP Value and Growth (DKK billion, %), 2015–2020

Figure 5: Household Savings Rate (%), 2005–2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005–2015

Figure 8: Inflation Growth Rates (%), 2005–2015

Figure 9: Household Consumption Expenditure of Denmark (DKK billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015

Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005–2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005–2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (DKK), 2007 and 2015

Figure 17: Per Capita Spend (DKK) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: Danske banks mobile-pay app

Figure 19: Organic sales by channel and value shares as of 2014

Figure 20: Chinese tourists visiting Denmark

Figure 21: Access of internet through desktops, mobiles and tablets

Figure 22: Key Components of Doing Business in Denmark

Figure 23: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 24: Retail Sales Value and Growth (DKK billion, %) of Sports and Leisure Equipment 2015-2020

Figure 25: Spend per Head on Sports and Leisure Equipment 2015 and 2020

Figure 26: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 27: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 28: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 29: Denmark Sports and Leisure Equipment Retail Sales and Forecast (DKK mn), by Channel Group, 2010–2020

Figure 30: Denmark Sports and Leisure Equipment Retail Market Dymics, by Channel Group, 2010–2020

Figure 31: Denmark Sports and Leisure Equipment Retail Sales and Forecast (DKK mn), by Category 2010–2020

Figure 32: Denmark Sports and Leisure Equipment Retail Market Dymics, by Category 2010–2020

Figure 33: Denmark Sports Equipment Retail Sales and Forecast (DKK mn), by Channel Group, 2010–2020

Figure 34: Denmark Toys and Games Retail Sales and Forecast (DKK mn), by Channel Group, 2010–2020

Figure 35: The Triangulated Market Sizing Methodology

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