Sports Beverages Sponsorship – Report Bundle (5 Reports)

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“Sports beverage sponsorship helps brands create awareness and reliability among a larger group of audiences. It also helps in brand positioning. Alcoholic, as well as non-alcoholic beverages, seeks opportunities to promote the brand during various sports events and increase their respective brand value and awareness.”

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1 – Sponsorship Sector Report – Alcoholic Beverages APAC 2022

The alcoholic beverages industry continues to be deeply associated with the sports sponsorship market, with brands serving as key sponsors. The brands also function as official suppliers for sporting properties across a multitude of sports to reach a diverse audience, build affinity towards their products, and ultimately, and drive sales growth. Currently, active sport sponsorship agreements in the APAC region are worth an estimated $128 million. This is largely due to the cocreation of contents, social activation, intensified effort encouraging larger sect of audiences towards responsible drinking, and brands accommodation to the changing consumer demand of the growing population in the APAC region.

Sponsorship Sector Report - Alcoholic Beverages APAC 2022

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Report 2 – Sector Briefing – Alcoholic Beverages Sponsorship Landscape APAC 2022

The value of the alcoholic drinks sponsorship market in the APAC region in 2022 is more than $125 million, with rights holders securing 202 deals with alcoholic sector brands. Among the regions, Oceania represents the most enticing sports market to alcoholic brands, with rights holders in this market collecting up to $80.71 million in 2022. With this, it has surpassed all other sporting markets like South Asia, Southeast Asia, and East Asia. Along with that, Australia represents the biggest sporting market in the APAC region, with the country accounting for 89 deals with an estimated value of $68.7 million, almost half of the total alcoholic drinks sponsorship market in the APAC region.

Sector Briefing - Alcoholic Beverages Sponsorship Landscape APAC 2022

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Report 3 – Sponsorship Sector Report – Non-Alcoholic Beverages EMEA – 2022

Non-alcoholic drinks are a mainstay of sport sponsorship, with some of the biggest global brands securing coveted sponsorship rights for the world’s leading sports properties. The sector took a hit in recent years due to the COVID-19 pandemic with governments implementing lockdowns that heavily affected supply chains and sales. The sector currently has 371 active deals with soft drinks being the largest subsector with 99 deals. As expected, soccer is the most valued sporting sector with more than $200 million.

Sponsorship Sector Report - Non-Alcoholic Beverages EMEA - 2022

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Report 4 – Sponsorship Sector report – Non-Alcoholic Beverages APAC 2022

Non-alcoholic beverage sponsorship continues to be the well-represented industry in the sports sponsorship market, with brands serving as key sponsors for sporting properties across a multitude of sports. With this, the brands try to reach sizeable audiences and gain brand recognition. Currently, active sport sponsorship agreements in the APAC region are worth an estimated $107.15 million largely due to the Olympic Games held in Tokyo in 2021 and factors like changes in consumer behavior, the demand of the growing population, and growth of spending abilities.

Sponsorship Sector report - Non-Alcoholic Beverages APAC 2022

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Report 5 – Sponsorship Sector Report – Non-Alcoholic Beverages Americas 2022

Non-alcoholic beverages sponsorship remains a well-represented industry in the sports sponsorship market, with brands often leveraging their position as a rights holder’s health drink or hydration partner. Currently, active sports sponsorship agreements in the American region for the NAB market are worth an estimated $847 million largely due to the spending of most of the brands in the American top 5 leagues. The major stakeholders in this industry include globally recognized soft drinks, energy drinks, and sports drinks brands such as Coca-Cola, Pepsi, Monster Energy, and Gatorade. With their branding mostly displayed at sporting events in the Americas region, the brands utilize their digital assets in association with sporting properties to build mass appeal and increase their consumer base.

Sponsorship Sector Report - Non-Alcoholic Beverages Americas

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Key Players - Sector Briefing - Alcoholic Beverages Sponsorship Landscape APAC 2022



  • Luzhou Laojiao

  • Lion Beer Spirits and Wine Australia

  • Carlton and United Breweries

  • Victoria Bitter

  • Heineken

  • Asahi Breweries

  • McDowells

  • Bundaberg Rum

  • Castlemaine Perkins

  • Kirin Brewery

  • Suntory (Beverages)

  • Treasury Wine Estates


Key Players - Sector Briefing - Alcoholic Beverages Sponsorship Landscape APAC 2022


N/A


Key Players - Sponsorship Sector Report - Non-Alcoholic Beverages EMEA - 2022



  • Coca Cola

  • Pepsi

  • Monster

  • Red Bull

  • UEFA

  • Olympics

  • Premier League

  • Serie A

  • Carabao

  • Chelsea

  • Lavazza

  • RB Leipzig


Key Players - Sponsorship Sector report - Non-Alcoholic Beverages APAC 2022



  • Coca Cola

  • Pepsi

  • Ganten

  • Nongfu Spring

  • Red Bull

  • Monster Energy

  • Yakult

  • Gatorade

  • Powerade


Key Players - Sponsorship Sector Report - Non-Alcoholic Beverages Americas 2022



  • Coca Cola

  • Pepsi

  • PepsiCo

  • Pepper

  • Mountain Dew

  • Aquafina

  • Red Bull

  • Monster Energy

  • BodyArmor

  • Gatorade

  • Powerade


Table of Contents

Sponsorship Sector Report – Alcoholic Beverages APAC 2022

 Executive Summary – Brief overview of the sponsorship sector report on alcoholic beverages in APAC

Introduction- Information about the sector and market landscape

Market Insights – Insights about the market alignment with sponsorships

  • Sponsorship value analysis- – Asia and Australia
  • Leading companies
  • Market trend- Alcoholic sector involvement in the APAC region
  • APAC region city-wise Data

Sector Analysis – In-depth analysis of the sector as well as sports leagues

  • Sector Summary
  • Biggest Deals
  • Secondary Sector Breakdown
  • Product Category Breakdown
  • Sports Breakdown
  • Sports Leagues Analysis
  • Market Analysis
  • Deals expiring in 2023
  • Alcoholic Beverages v/s Non-Alcoholic beverages sponsorship Landscape-APAC

Brand Analysis – Comprehension about the brands and their market strategies

  • Brand Summary
  • Most Active Brands
  • Biggest Spenders
  • Brand Location Analysis
  • Key Brands Analysis

Appendix

Sector Briefing – Alcoholic Beverages Sponsorship Landscape APAC 2022

N/A

Sponsorship Sector Report – Non-Alcoholic Beverages EMEA – 2022

Executive Summary- Brief overview of the sponsorship sector on non-alcoholic beverages in EMEA

Introduction- Information about the sector and market landscape

Market Insight- Insights about the market aligning with sponsorships

Sector Analysis- In-depth analysis of the sector as well as sports leagues

Brand Analysis- Comprehension about the brands and their market strategies

Appendix

Sponsorship Sector report – Non-Alcoholic Beverages APAC 2022

Executive Summary Brief overview of the sponsorship sector report on non-alcoholic beverages in APAC

Introduction

Market Insights – In-depth analysis of the sponsorship in the regions

  • Sponsorship value analysis

– Asia and Australia

  • Leading companies
  • Market trend- NAB sector involvement in the APAC region
  • APAC region city-wise Data

Sector Analysis – In-depth analysis of the sector as well as sports leagues

  • Sector Summary
  • Biggest Deals
  • Secondary Sectors
  • Product Category Breakdown
  • Sport Breakdown
  • Sports Leagues Analysis
  • Market Analysis
  • Deals expiring in 2023
  • Case Study: Pepsi vs Coca-Cola

Brand Analysis – Comprehension about the brands and their market strategies

  • Brand Summary
  • Most Active Brands
  • Biggest Spenders
  • Brand Location Analysis
  • Key Brands Analysis

Appendix

Sponsorship Sector Report – Non-Alcoholic Beverages Americas 2022

Introduction – Brief overview of the sponsorship sector report on non-alcoholic beverages in the Americas

  • Executive Summary
  • Landscape
  • Market Insights

Sector Analysis – In-depth analysis of the sector as well as sports leagues

  • Sector Summary
  • Sport Analysis
  • Secondary Sector Breakdown
  • Product Category Breakdown
  • Biggest Deals
  • Sports League Analysis
  • Geography Breakdown
  • Key Markets
  • Deals Expiring in 2023

Case Study: – Detailed information about the brands and their positioning

  • Mountain Dew and NBA
  • Pepsi and NFL

Brand Analysis: Comprehension about the brands and their market strategies

  • Brand Analysis Summary
  • Biggest Spenders
  • Most Active Brands
  • Key Brands

Frequently asked questions

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