Sports Sponsorship – Report Bundle (4 Reports)

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All the vital news, analysis, and commentary curated by our industry experts.

$2950

“Sponsorship in sports provides support to events, sports personalities, organizations, and activities through products and services. Sponsorship helps in gaining reach to a larger audience, helps in driving more sales, and increasing brand awareness. Sponsorship also helps in gaining reliability and image.”

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1 – Cryptocurrency Sector Sponsorship Landscape-2022

The soccer market, which is the leading sports sector, has been targeted by Cryptocurrency firms to push brand and industry awareness of the emerging trading sector. Cryptocurrency website, Crypto.com reflects a trend in cryptocurrency sponsorship of brands by securing sponsorship assets with premium rights holders. In its business transactions, it includes elite European soccer sides and major teams in the US sports market. Along with that, international soccer federations from Mexico, Spain, France, and Italy have also embraced the cryptocurrency boom, with domestic governing bodies committing to high-profile partnerships.

Cryptocurrency Sector Sponsorship Landscape-2022

For more cryptocurrency-related sports sponsorship landscape insights, download a free report sample

Report 2 – Sector Report – Financial Services (Insurance)

The insurance sector sponsorship to sports industry rights holders was worth $1.12 billion in 2022, with a total contract value worth $5.56 billion. Under the insurance sector sponsorship, US firms are the biggest spenders, with insurers such as Geico, State Farm, and Nationwide Insurance. Financial service branding is commonplace in the sports industry, with many teams, stadiums and events offering sponsorship rights to financial firms. These firms rely on revenues that are unmatched in other industries to meet premium sponsorship inventory market value.

Sector Report - Financial Services

For more financial services (insurance) sector report insights within the sports sponsorship network, download a free report sample

Report 3 – Sector Report – Financial Services (Payments) 2022

Sports sponsorship is an appealing proposition for financial services firms allowing them to connect with wider communities and improve upon the brand perception and value. Financial services firms are at the forefront of the financial services market and with their engagement with sports industry stakeholders. Branding is the mainstream in the sports industry, with many teams, stadiums and events offering sponsorship rights to financial firms. These firms can rely on returns that are unmatched in other industries to meet the exceptional value of the sponsorship inventory market.

Sector Report - Financial Services (Payments) 2022

To know more about financial services (payments) sector report insights within the sports sponsorship value chain, download a free report sample

Report 4 – Gambling & Betting EMEA Sponsorship Landscape – 2022

The gambling and betting sector remains a key partner to the sport sponsorship industry and continues to be closely connected to the EMEA sports market, with 188 betting brands currently engaging with rights holders across the territory. The betting and gambling market has seen significant expansion in recent years, with online betting and improved offerings for sports fans and customers. This has created a dense market with numerous brands operating online, with high street vendors becoming increasingly rare. Bet365 is one such instance of this.

Gambling & Betting EMEA Sponsorship Landscape

For more gambling & betting EMEA sponsorship landscape insights, download a free report sample

Key Players - Cryptocurrency Sector Sponsorship Landscape - 2022



  • com

  • com

  • FTX

  • Digitalbits

  • Floki

  • Coinjar

  • NFL

  • NBA

  • Serie A

  • English Premier League

  • Inter Milan

  • LA Lakers


Key Players - Sector Report - Financial Services (Insurance)



  • Allianz

  • Geico

  • State Farm Insurance

  • Nationwide Insurance

  • AIA

  • Allstate

  • Ping An

  • AXA

  • American Family Insurance

  • Gallagher

  • Aon

  • Groupama

  • MAPFRE

  • Vitality

  • Meiji Yasuda

  • AOK

  • AIA

  • Acko General Insurance


Key Players - Sector Report - Financial Services (Payments) 2022



  • MasterCard

  • Visa

  • Scotiabank

  • American Express

  • SoFi

  • JP Morgan Chase & Co

  • PNC

  • Citi

  • Capital One

  • Zytara

  • Webull

  • Plus500

  • Sparkasse

  • Santander

  • Barclays

  • Standard Chartered

  • Caixabank

  • QNB

  • Cofidis

  • HSBC

  • Rupay

  • OFX


Key Players - Gambling & Betting EMEA Sponsorship Landscape - 2022



  • Betway

  • Unibet

  • Sportradar

  • Parimatch

  • bwin

  • Betfred

  • Lotto

  • FDJ

  • 32Red

  • sunmaker

  • Casino Solverde

  • Svenska Spel

  • Sky Bet

  • Spor Toto

  • PMU

  • Premier League

  • English Football League

  • La Liga

  • Serie A

  • Bundesliga

  • Ligue1


Table of Contents

Cryptocurrency Sector Sponsorship Landscape – 2022 

Introduction – Brief Overview of Cryptocurrency Sector Sponsorship Landscape – 2022

  • Executive Summary
  • Landscape 

Sector Analysis – In-depth analysis of the sector

  • Sport Sectors
  • Property Value
  • Market Value
  • Biggest Deals
  • Opportunities 

Case Study: Cryptocurrency & Soccer – Detailed case study information about different leagues and formats

  • Clubs & Federations
  • Big Five Leagues
  • Deal Growth
  • Federation Deals 

Brand Analysis – Detailed insights on brands

  • Case Study: LA Lakers & Crypto.com
  • Biggest Spenders
  • Most Active Brands
  • Brand Markets
  • Key Brands 

Sector Report – Financial Services (Insurance)

Introduction Brief Overview of financial services (insurance)

  • Executive Summary
  • Landscape 

Sector Analysis In-depth analysis of the sector

  • Sport Sectors
  • Property Value
  • Key Markets
  • Biggest Deals
  • Deals expiring in 2023 

Case Study: Insurance & Venue Rights – Detailed case study information about different deals and rights

  • Biggest Venue Rights Deals
  • Venue Sponsorship Landscape
  • Brand Study: Allianz
  • Venue Sponsorship Sectors 

Brand Analysis – Insights about brand analysis

  • Case Study: AIA & Tottenham Hotspur
  • Biggest Spenders
  • Most Active Brands
  • Geography Breakdown
  • Most Active Brand Locations
  • Key Brands 

Sector Report – Financial Services (payments) 2022

Introduction – Brief Overview of financial services (payments) 2022

  • Executive summary
  • Landscape 

Sector Analysis – In-depth analysis of the sector

  • Sport sectors
  • Property value
  • Key markets
  • Biggest deals 

Dossier: Payment’s sector & Venue rights – Detailed information about payment’s sector & venue rights

  • Biggest venue rights deals
  • Venue sponsorship landscape
  • Brand study: Scotiabank
  • Venue title sponsorship sectors 

Brand Analysis – Insights about brand analysis

  • Case Study: 1. Scuderia Ferrari & Santander

  1. Liverpool FC & Standard Chartered

  • Biggest spenders
  • Most active brands
  • Geography breakdown
  • Most active brand locations
  • Key brands

Gambling & Betting EMEA Sponsorship Landscape – 2022

Introduction – Brief Overview of gambling & betting EMEA sponsorship landscape – 2022

  • Executive Summary
  • Overview
  • Russia Ukraine Implications 

Sector Analysis – In-depth analysis of the sector

  • Sport Market Analysis
  • Product Value
  • Expiring Deals
  • Market Value 

Case Study: European Soccer & Betting – Detailed case study information about European leagues and deals

  • European Leagues
  • Premier League
  • La Liga Regulation
  • Front of Shirt Deals 

Brand Analysis – Insights on brand analysis

  • Case Study: Stoke City & Bet365
  • Active Brands
  • Biggest Spenders
  • Brand Spend per Location
  • Key Brands 

Appendix

 

Frequently asked questions

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